Vans Manager, Digital Insights

Vans is the original brand rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire and empower everyone to live Off The Wall embracing the youthful spirit of freedom non-conformity and relentless progression. Yesterdays Off The Wall moment is todays new normal and at Vans we believe in constantly outdoing ourselves. Together with our communities across the globe our vision is to push culture forward because we believe that the pursuit of progression never ends. We are constantly inspired by the future generation of positive catalysts within our community.

So before we get to the job details take a minute to learn a little more about us our values and our culture. If you can see yourself working side-by-side with a team of people who think and live Off the Wall Vans just may be the place for you.

To learn more about our values and our culture visit Vans Careers or .

What will you do

The Manager Digital Insights leads the strategy development and activation of digital analytics and insights across the eCommerce business. This role owns the end-to-end insights ecosystem -translating data into clear actionable direction that drives performance across the full customer funnel.

Reporting directly to the Head of eCommerce for the AMER Region this leader serves as a thought partner to the broader eCommerce team. This role translates reporting to proactively shape strategy identify growth opportunities and influence decision-making. The Manager builds scalable analytics capabilities advances forecasting accuracy and champions a data-driven culture that improves conversion engagement and long-term business outcomes. This is a hybrid role working 3 days/week in our Costa Mesa CA headquarters.

Lets break down that day-in-the-life a bit more.

• Own digital insights strategy: Define and lead the digital analytics roadmap evolving tools capabilities and frameworks to support business growth.

• Lead full-funnel performance analytics: Oversee analysis across acquisition engagement conversion retention and revenue to identify key drivers of performance.

• Translate insights into action: Deliver clear recommendations that inform eCommerce strategy site experience marketing effectiveness and merchandising decisions.

• Drive executive storytelling: Lead weekly monthly and seasonal business readouts with a strong POV on performance drivers and next actions.

• Elevate forecasting & planning rigor: Own digital forecasting frameworks track forecast accuracy and improve predictability through data-driven modeling.

• Identify growth opportunities: Analyze customer behavior site journeys and campaign performance to uncover opportunities to improve conversion AOV and retention.

• Lead cross-functional influence: Partner with Marketing Merchandising Product and Planning to embed insights into roadmaps and business decisions.

• Advance personalization & optimization insights: Measure and inform CRO personalization and testing programs to maximize ROI and customer experience.

• Build scalable reporting solutions: Oversee dashboard development automation and KPI frameworks to enable fast accurate decision-making.

• Champion data-driven culture: Elevate analytics adoption best practices and literacy across the organization driving more informed decision-making at all levels.

What do you need to succeed

We all have unique skills that we bring to work and celebrate every day. For this role there are foundation skills youll need to succeed and excel. Additionally while formal education in a related field is great to have we are most interested in your 5-7 years of experience and professional achievements.

The foundation skills you will need in this position are:

• Advanced analytics expertise: Deep experience in digital analytics tools (e.g. GA4 Power BI) and full-funnel performance measurement.

• Strategic thinking & business acumen: Ability to connect data to broader business strategy and influence outcomes.

• Insight generation & storytelling: Exceptional ability to translate complex data into clear compelling narratives and actions.

• Forecasting & modeling capability: Strong understanding of forecasting methodologies and performance planning.

• Ecommerce & customer journey expertise: Deep knowledge of digital funnels conversion drivers and customer behavior.

• Cross-functional leadership: Proven ability to influence without authority across diverse teams and senior stakeholders.

• Technical fluency: Familiarity with analytics ecosystems data integration tagging and emerging tools.

• Problem solving & curiosity: Strong analytical mindset with a proactive approach to identifying opportunities and solving complex problems.

• Execution excellence: Ability to balance strategic leadership with hands-on execution in a fast-paced environment.

Now WE have a question for YOU.

Are you in

Hiring Range:

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan sales incentive orcommissionpotential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered including this years medical plan rates on and by clicking Looking to Join VF Detailed information on your benefits will be provided during the hiring process.

Please note our hiring ranges are determined and built from market pay determining the specific compensation for this position we comply with all local state and federal laws.

At VF we value a diverse inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individuals race color sex gender identity gender expression religion age national origin or ancestry citizenship physical or mental disability medical condition family care status marital status domestic partner status sexual orientation genetic information military or veteran status or any other basis protected by federal state or local laws. If you require accommodations during the application process please contact us at . VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements including but not limited to the San Francisco Fair Chance Ordinance VF will consider for employment qualified applicants with arrest and conviction records.