(USA) Manager, Product Marketing
San Francisco, CA - USA
Job Summary
The VIZIO B2B Product Marketing team drives the go-to-market strategy for data and advertising products across multiple platforms including Home Screen CTV and Programmatic. This team aligns product capabilities with market demands clearly communicating the value of VIZIOs offerings. They support product launches provide enablement resources and deliver competitive insights. Collaborating closely with stakeholders the team leverages data analysis and strategic marketing to enhance product adoption and business growth ensuring effective communication and alignment across advertising and data functions.
Define product positioning andmessaging andcreate compelling content to differentiate VIZIO in the marketplace.
Collaborate cross-functionally with Sales Client Services Product and Partner teams to develop and execute go-to market plans
Develop marketing materials and processes to support product launches.
Manage product launch timing and communication with stakeholders.
Provide feedback and direction to external creative and PR agencies
Conduct qualitative and quantitative research to inform product roadmaps.
Conduct competitive analyses and formulate actionable takeaways.
Build business requirements documents for product teams that outline theobjectivesand needs of the Ad Sales business and Advertisers
Analyze internal data to enhance the VIZIO A value proposition
Develop and deliver clear data-driven presentations and proposals to influence stakeholders and drive alignment across business units.
Manage end-user training programs to improve client proficiency and product utilization.
Whatyoullbring:
Product marketing experiencein entertainment ad sales ad tech and/or connected devices with a strong understanding of streaming platforms and digital distribution.
Experience marketing to brand advertisers agencies and content owners.
Proven ability to driveadvertising revenuethrough marketing and product initiatives and close partnership with sales and product teams.
Strongcrossfunctional leadershipskills witha track recordof executing complex initiatives from strategy through launch.
Experience developing and deliveringproduct training demos and marketing materialsto drive adoption.
Expertisein market competitive and customer analysisto inform positioning and strategic marketing plans.
Excellent communication presentation and stakeholderinfluencing skills delivering clear datadriven narratives internally and externally.
At Walmart we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind body and wallet. Health benefits include medicalvisionand dental coverage. Financial benefits include 401(k) stockpurchaseand company-paid life insurance. Paid time off benefits include PTO (including sick leave) parental leave family care leave bereavement jury duty and voting. Other benefits include short-term and long-term disability company discounts Military Leave Pay adoption and surrogacy expense reimbursement and more.
You will also receivePTOand/or PPTO that can be used for vacation sick leave holidays or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws where applicable.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan orprogramterms.
For information about benefits and eligibility see.
San Francisco California US-11574: The annual salary range for this position is $104000.00 - $202000.00
Los Angeles California US-11583: The annual salary range for this position is $96000.00 - $186000.00
Additionalcompensation includes annual or quarterly performance bonuses.
Additionalcompensation for certain positions may alsoinclude :
- Stock
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Outlined below are the required minimum qualifications for this position. If none are listed there are no minimum qualifications.
Option 1: Bachelors Degree in Marketing Business Administration or related field. Option 2: 4 years experience in Marketing Business Administration or related field.Outlined below are the optional preferred qualifications for this position. If none are listed there are no preferred qualifications.
Required Experience:
Manager
About Company
Walmart started with one man. In 1962, Sam Walton began with just one store and one mission: help people save money so they could live better. As a growing global digital enterprise and with over 11,500 stores, we maintain Mr. Sam’s vision, but now, we are able to help more customers ... View more