US Market Manager (mfd) 3x German Shopify E-Commerce Brands 100 remote

Lyto Brands Group is one of the fastest-growing e-commerce startups in Germany focused on personalized products. We operate three emotionally driven D2C brands: famwalls (couples families friends) heybalu (pet lovers) and Bo & Birdie (young parents). Were a team of Shopify nerds marketing gurus and content creators united by a growth mindset and a no-bullshit culture.

About This Role
The US is currently being managed from Düsseldorf but it needs someone who truly understands the market and can drive it forward. Were looking for a US Market Manager to own our American business across all three brands.
This is not a pure shop management or CRO role. Youll be responsible for the commercial success of an entire market: shaping the product assortment identifying the right occasions and gifting moments driving revenue growth and coordinating cross-functionally with our Product Design Performance Marketing CRM and Shop Optimization teams. Youll be the central point of accountability for all US market decisions.

• Take full commercial ownership of the US across our three brands (famwalls heybalu Bo & Birdie)
• Drive revenue growth and optimize conversion across the entire funnel
• Expand and shape the product assortment based on US market insights
• Understand which occasions gifting moments and cultural specifics actually matter to American consumers
• Work closely with Product Design Performance Marketing CRM and Shop Optimization teams across Germany Vietnam and Moldova
• Act as the central point of accountability for all US market decisions
• Identify growth opportunities and research competitors
• Support building a supplier and partner network in the US

• Roughly 3 to 7 years of experience in e-commerce ideally in a D2C environment
• Direct commercial responsibility in a previous role (P&L ownership revenue targets or market-level KPIs not just campaign execution)
• Strong understanding of what drives conversion and revenue in online retail
• Strategic thinker who is comfortable rolling up their sleeves and executing hands-on
• US native or deep lived expertise in American consumer culture and the gifting calendar (Mothers Day timing graduation season the holiday ramp-up)
• Based in the EU ideally Germany (time zone overlap with the core team is essential and youll visit our Düsseldorf office regularly in the first months)
• Fluent English is a must; German is a plus but not required

To be direct about the fit: If your background is primarily in B2B wholesale or marketplace management this probably isnt the right role. We need someone with hands-on D2C e-commerce experience. Similarly if youre coming from a senior director or VP-level position and are looking for a large team to manage this is a hands-on builder role with a lean setup.

• Full commercial ownership of an entire market with direct impact on company growth
• Work directly with founders and leadership team
• Remote work possible
• Regular on-site visits to our loft office in Düsseldorf (monthly in first 3 months travel covered)
• Health benefits meal allowance top hardware (MacBook widescreen)
• Team with strong growth mindset honest communication and no bullshit culture
• Competitive compensation with variable pay tied to your KPIs
• Dedicated onboarding buddy and full tool access from day one