Key Responsibilities

Experience Design & Conversion

• Own end-to-end UX design for the marketplace optimizing workflows and visual experiences that improve add-to-cart first purchase second purchase conversion and feature adoption.
• Design and iterate on key user flows for both B2B and B2C buyers across web and mobile.
• Ensure a consistent user-centric experience across the platform grounded in e-commerce and marketplace best practices.
• Identify and flag design opportunities based on user data and platform gaps bringing recommendations to Product for roadmap consideration.

Design Execution & Delivery

• Create wireframes prototypes user flows and high-fidelity mockups to communicate and validate design directions.
• Review legacy UI/UX identify limitations and deliver updated designs that address them.
• Deliver production-ready specs to Engineering with clear annotations and design guidance for implementation.
• Build and maintain a component library style guide and design documentation to drive consistency at scale.

Navigation & Information Architecture

• Audit and redesign information architecture to reduce friction improve discoverability and support funnel conversion.
• Develop and maintain navigation maps and user flow documentation as a shared reference across Product Engineering and leadership.
• Refine navigation structures continuously based on research analytics and post-launch feedback.

Design Review & Quality

• Lead a recurring design review cycle to ensure designs are critiqued and signed off before development begins.
• Define design review checkpoints within sprints (critiques stakeholder sign-off and pre-launch QA walkthroughs).
• Ensure implementation fidelity through close collaboration with Engineering; track and flag design debt.

Research & Insight

• Gather user feedback and synthesize behavioral data (analytics session recordings interviews) into actionable insights.
• Benchmark against competitive and best-in-class marketplace experiences.
• Support Product in understanding user needs and translating insights into improved experiences.

Cross-Functional Collaboration

• Partner with Product Management and Engineering to translate design intent into high-quality shipped product.
  
• Participate in sprint planning and roadmap discussions as a design voiceadvising on feasibility and effort (not driving prioritization).
  
• Serve as a design advocate across the organization helping stakeholders understand and champion user-centered thinking.

• Funnel performance across key marketplace journeys: add-to-cart rate first purchase conversion second purchase conversion and feature adoption
• Conversion and drop-off rates on priority buyer flows across web and mobile (B2B and B2C)
• Navigation information architecture effectiveness measured by improved discoverability and reduced friction through key paths
• Design delivery throughput and on-time handoff including readiness of wireframes prototypes and high-fidelity designs for engineering implementation
• Implementation fidelity / design quality including reduction of design debt and fewer design gaps identified during pre-launch QA walkthroughs
• Consistency and scalability of UI measured by adoption and completeness of the component library style guide and design documentation
• Design review cadence health including consistent critique/sign-off participation and clear sprint checkpoints (critique stakeholder sign-off pre-launch QA)
• User insight velocity including the rate of actionable insights generated from user feedback behavioral data (analytics session recordings interviews) that translate into prioritized design improvements

What Success Looks Like Over the Next 6 Months

Days 130 Design & Orient

• Complete designs for the first set of priority work ready for engineering handoff.
• Establish the overall design direction for the next set of features.
• Complete a legacy UI/UX audit (whats working whats not initial recommendations).
• Build strong working relationships with Product and Engineering leads.

Success looks like: near-term designs are unblocked for build the legacy audit is documented and youre fully integrated with the team.

Days 3160 Solidify & Systematize

• Produce and share navigation maps and key user flows as a reference across Product Engineering.
• Iterate on initial designs based on engineering constraints and stakeholder feedback.
• Solidify designs for the remaining roadmap scope.
• Establish a repeatable feedback loop and design review cadence (critiques sign-off pre-launch QA checkpoints).

Success looks like: full design scope is defined navigation/flows are documented and the team has a reliable design process.

Days 6190 Ship & Evaluate

• Ship design improvements to production.
• Review shipped work against intended outcomes and identify what to iterate.
• Feed learnings back into the design process to inform next priorities.
• Expand the UX audit beyond the marketplace to the full end-to-end user journey.
• Begin low-fidelity mockups for longer-range (next-year) concepts grounded in research.

Success looks like: work is live and measurable the broader journey audit surfaces concrete opportunities and early concepts are ready to drive stakeholder alignment.

End of Year Scale & Momentum

• Marketplace experience improvements have compounded through multiple ship measure iterate cycles.
• Navigation and core buyer journeys feel clearer and more consistent supported by maintained documentation and an evolving component library/style guide.
• Design review and implementation fidelity are strong enough that the org can ship faster without sacrificing quality.
• The team is consistently using research behavioral data (analytics recordings interviews) to prioritize the highest-impact friction reductionssupporting sustained gains in add-to-cart first purchase second purchase and feature adoption.

What Were Looking For

Experience & Qualifications

• 35 years of UI/UX design experience.
• 2 years of marketplace experience (ideally in B2B enterprise SaaS).
• Strong portfolio showing end-to-end work across web and mobile (research wireframes and final UI).
• Proven experience designing for e-commerce or transaction-based products B2B and/or B2C.
• Proficiency in Figma including component libraries auto-layout and prototyping.
• Working knowledge of HTML/CSS and how designs translate to code.
• Solid grasp of UX methodologies including usability testing journey mapping and information architecture.
• Ability to work autonomously as a solo designer and communicate decisions clearly to technical and non-technical stakeholders.
• Familiarity with analytics and behavior tools (Google Analytics Hotjar FullStory) is a plus.
• Experience with conversion rate optimization (CRO) and A/B testing is a plus.

Core Competencies

Experience Design Interaction Design Visual Design Information Architecture User Flows Prototyping Design Systems E-commerce / Marketplace UX Collaboration with Product Engineering Stakeholder Communication UX Research Insight Synthesis Implementation Fidelity

Scope & Ways of Working

• Operates as a solo designer embedded with the Marketplace team (partnering closely with Product and Engineering).
  
• Owns the end-to-end design process from concept through engineering handoff and pre-launch QA review.
  
• Drives design documentation and consistency via a component library style guide and shared navigation/user-flow artifacts.

Culture Fit

This role is best suited to a designer whos energized by the challenge of improving a marketplace experience through a combination of strong design craft and a conversion-oriented mindset. You care deeply about reducing friction improving discoverability and designing workflows that make it easier for buyers to move from browsing to add-to-cart to repeat purchasingand youre motivated by measurable improvements in adoption and user outcomes.

Youre comfortable operating autonomously as a solo designer but youre highly collaborative by defaultpartnering closely with Product and Engineering to translate design intent into high-quality shipped product. You communicate your decisions clearly to both technical and non-technical stakeholders and you welcome critique as part of a healthy design review process that raises the bar on quality.

At this stage success requires someone who can navigate some ambiguity iterate quickly based on feedback and real user behavior (analytics session recordings interviews) and stay focused on shipping improvements while maintaining a high standard for implementation fidelity. You dont need perfection before you movebut you do bring rigor clarity and momentum to the work.