Territory Growth Manager

Required Skills:

WHAT YOU WILL OWN CAC ROAS and conversion performance across paid and owned channels CRM and lifecycle journeys that carry someone from their first gift to a lifetime of sending Customer segmentation and messaging across every CRM channel from first-time registrants to highest-value repeat senders How we measure campaign performance customer engagement and ROI The scaling of high-leverage channels like refer-a-friend (RAF) and SMS WHAT THIS ROLE IS NOT Lets be clear: This is not a strategist role that hands off execution to someone else; you build and run the engine yourself. This is not a people-management position; there is no team to manage at least initially This is not a role built around sitting in strategy meetings; its built around dashboards tests and journeys This is not an advisory or consulting engagement; you own outcomes not recommendations WHAT YOU WILL BE HELD ACCOUNTABLE FOR I. Performance Improve CAC ROAS and conversion every week across our paid and owned channels Run a constant test-and-learn loop on audiences creative and offers Move budget toward whats working before the rest goes stale II. Lifecycle & CRM Own our CRM channels end to end: the journeys that carry someone from their first gift to a lifetime of sending Shape and execute customer segments across every CRM channel from first-time registrants and leads to our highest-value repeat senders Build lifecycle journeys across email push and SMS: onboarding repeat-gifting nudges win-backs referrals and loyalty and rigorously test each one so every message drives results and feels human without increasing churn Identify and run high-value hypothesis-driven experiments inspired by what the data is telling you Keep messaging brand-aligned and improve time-to-conversion working with the content and design talent on the team to capture new leads at every funnel stage Be our CRM-stack expert and work cross-functionally with Product Analytics and Engineering to solve bigger business challenges with well-built customer communication streams Lead the scaling of high-leverage channels like refer-a-friend (RAF) and SMS III. Data Analytics & Measurement Own how we measure campaign performance customer engagement and ROI and turn the key metrics into one clear weekly call on what to do next Analyze large datasets to surface customer insights and the real drivers of campaign performance Run A/B testing and attribution analysis to sharpen marketing decisions Work with our engineering team to get the events tracking and data you need from across our platforms (web analytics CRM social and more) Pull clean and shape data from across our marketing tools so its ready for analysis and reporting Generate the reports dashboards and visualizations that show stakeholders whats trending in customer behavior and whats actually working WHAT SUCCESS LOOKS LIKE In 30 days: You understand our current CRM stack performance channels and KPIs and youve identified the biggest gaps in data measurement and lifecycle 60 days: A real test-and-learn loop is running on paid channels at least one lifecycle journey is live and being optimized and a weekly reporting cadence is in 90 days: CAC ROAS and conversion are trending in the right direction your lifecycle program is driving measurable repeat-send behavior and leadership has a clean weekly report they trust. WHAT YOU MUST HAVE 3 to 5 years hands-on in lifecycle growth or performance marketing execution not advisory with results you can point to (improved ROAS CAC retention or conversion) Start-up experience and a resilient attitude Deep CRM and lifecycle expertise: you understand CRM strategy tactics and tools and you know how to move the KPIs that matter Fluency with paid social (Meta TikTok) and marketing automation Strong data fluency: comfortable with SQL and with pulling reading and shaping your own data plus analytics / BI tools (e.g. Tableau Looker) An Excel / Google Sheets power user who can build clean reliable reporting for stakeholders and senior leadership Comfortable owning an initiative end to end from idea to build to launch to analysis and back again A doers bias to action with bold ideas and the know-how to get them done: you ship you dont just plan A high degree of intrinsic motivation: you own outcomes without being managed to them BONUS KNOWLEDGE Experience with any part of our stack: Amplitude Segment Branch Voucherify or Zoho Hands-on with data pipelines / ETL APIs or predictive analytics (a real plus but our engineering team owns the heavy data lifting) Familiarity with cloud data platforms (e.g. Snowflake BigQuery) Experience in consumer apps e-commerce or DTC bonus for repeat-purchase marketplace or gifting models Early-stage or startup experience comfortable building with imperfect data and tightening it as you go HOW YOU OPERATE Bias for Action: you ship you dont just plan Data-Driven with Instinct: you know when to trust the numbers and run the experiment and when to trust instinct and try a new direction Ownership: you own an initiative end to end and own outcomes without being managed to them Sound Judgment: you can tell what moves the needle from whats just noise Genuine Curiosity: you wonder why people send gifts not just how many WHO SHOULD NOT APPLY You want to sit in strategy meetings rather than build and run the engine yourself You need a team to manage in order to feel effective Youre uncomfortable being measured against CAC ROAS and conversion numbers every week You need perfect data before youll act