Enter a job title or keyword
Temporary Media Planner
Job Location:
Job Location:
Austin, TX - USA
Hourly Salary:
USD 45 - 54
Hourly Salary:
Posted:
18 July 2026 (26 days ago)
Posted:
Application Deadline:
15 October 2026
Application Deadline:
Vacancies:
1 Vacancy
Vacancies:
Job Summary
Were looking for a freelance media planner dedicated to one of our largest accounts a national retailer in an aggressive expansion phase focused primarily on new store growth. This brand is opening 20 stores a year and every one of those openings is a local launch. New market new audience new community. This role builds the media plans that turn a grand opening into a market entrance.
Our approach is simple: sound national act local. Each new store market gets its own plan built from a repeatable launch playbook then made specific to the market. Local broadcast out-of-home geo-targeted digital and social community partnerships grand opening moments. The right planner sees each market as its own puzzle not a copy-paste of the last one.
This role requires organization and adaptability at any given time multiple markets will be in different stages of launch from planning to pre-opening awareness to post-opening ramp. Were looking for someone thorough diligent and genuinely curious about the communities the brand is entering who over-communicates to keep launches on track across internal disciplines and local vendor partners.
Broad understanding across digital and local media channels is necessary. Experience with campaign management tools (or the ability to learn them quickly) is a must. Local broadcast and OOH knowledge are a strong plus these channels do real work in a store opening.
Responsibilities
- Support the team building localized media plans for each new store market spanning the full launch arc: pre-opening awareness grand opening traffic and post-opening ramp.
- Research every new market before planning it local media landscape competitive presence and audience behavior specific to that market.
- Identify local moments partnerships and non-traditional opportunities that make the brand feel native to a community from day one not like a national brand parachuting in.
- Manage vendor communication and campaign implementation across markets: entering buys trafficking tags and creative ongoing QA and coordinating with analytics on tracking setup.
- Maintain organized accurate flowcharts budget documents and billing details across multiple simultaneous market launches each with its own budget timeline and vendor set.
- Collaborate closely with broadcast performance and analytics teams to ensure local TV/radio geo-targeted search and paid social are working as one system per market.
- Support asset needs ensuring creative is properly tailored sized and localized for each market and channel.
- Stay current on local vendor offerings market to market and maintain a system for sharing that intelligence with the broader team.
Requirements
- 13 years of media planning experience across multi-channel strategies; local market or multi-market launch experience is a strong plus.
- Experience tracking budgets across multiple concurrent campaigns ensuring spend is both efficient and effective.
- Strong organizational instincts this role lives in parallel timelines.
- Excellent analysis reporting and problem-solving skills; comfort connecting media activity to real-world outcomes like store traffic.
- Excellent oral and written communication organization and planning skills.
- Curiosity about people and places the best local plans come from actually understanding a market.
- Bachelors degree.
This assignment is anticipated to run from August 4 2026 through December 23 2026. While this position is intended to be temporary there may be opportunities for continued employment should future positions become available and organizational needs align.
Flexible work from home options available.
Compensation: $45.00 - $54.00 per hour
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability status protected veteran status or any other characteristic protected by law.
