Technical Product Marketing Manager

Job Title: Technical Product Marketing Manager
Job Type: Full-time Hybrid in Boulder CO
Reporting To: CEO
Work Authorization: Applicants must have legal authorization to work in the U.S. without the need for current or future sponsorship

ABOUT BRANCHLAB

BranchLab is transforming healthcare commercialization with Pathwai the industrys first Semantic Activation Platform. Our AI-native technology helps leading healthcare organizations and their agencies make smarter commercialization decisions and connect patients providers and caregivers to life-improving therapies and resources.

Built for the evolving privacy landscape BranchLab improves commercialization performance without relying on individual-level health information. By modernizing the industrys technical infrastructure we help organizations operate more efficiently and responsibly while improving how healthcare audiences are understood reached and engaged.

BranchLab is helping build a more intelligent efficient and responsible model for healthcare commercialization.

THE OPPORTUNITY

BranchLab is seeking a Technical Product Marketing Manager to make our platform easy to understand adopt integrate with and use across customers partners and internal teams.

This role sits at the intersection of Product Engineering Sales and Client Servicestranslating how BranchLab works into clear scalable product education and enablement. As AI changes how users access product knowledge this person will also help evolve our approach beyond traditional documentation toward more dynamic AI-enabled experiences.

KEY RESPONSIBILITIES

• Own the strategy and content for platform education integration guidance product knowledge and technical enablement.

• Translate APIs data flows integrations platform functionality and technical requirements into clear materials for customers and partners.

• Partner with Product and Engineering to ensure new features are understandable well-documented and ready for customer adoption.

• Help shape how BranchLab product knowledge is structured for emerging experiences such as AI assistants MCP and agent-enabled support and onboarding.

• Create and maintain user guides integration guides implementation resources workflows FAQs release communications and training materials.

• Develop product demonstrations and enable Sales and Client Services to confidently communicate how the platform works.

• Identify opportunities to make onboarding implementation and ongoing platform usage more intuitive and self-service.

• Serve as a bridge between technical teams and the commercial organization ensuring product capabilities are communicated accurately and consistently.

REQUIRED SKILLS & EXPERIENCE

• 4 years in technical product marketing product marketing product enablement solutions consulting technical writing or a related technology role.

• Deep working knowledge of APIs integrations data workflows developer platforms and AI-enabled products

• Ability to communicate emerging AI technologies such as retrieval-augmented generation Model Context Protocol (MCP) tool calling and AI-native product experiences.

• Exceptional ability to turn complex product functionality into clear useful experiences for different audiences.

• Strong written communication organization and attention to detail.

• Experience partnering closely with Product and Engineering teams.

• Experience with SaaS data platforms AdTech healthcare technology or AI products is a plus.

WHY JOIN BRANCHLAB

• Competitive Salary & Comprehensive Benefits

• Small Agile Team Your work will have a direct impact

• Equity Opportunities Grow with the company

Equal Employment Opportunity

BranchLab is an equal opportunity employer. We are committed to providing a workplace free from discrimination harassment and retaliation. Employment decisions are based on qualifications merit and business needs without regard to race color religion creed national origin ancestry citizenship or immigration status sex pregnancy or related medical conditions sexual orientation gender identity or expression age disability genetic information marital familial or caregiver status military or veteran status or any other characteristic protected by applicable law.

Applicants and employees have the right to request a reasonable accommodation for a disability pregnancy childbirth or a related medical condition or sincerely held religious belief or practice. To request an accommodation during the application or interview process please contact

BranchLab prohibits retaliation against anyone who requests an accommodation reports discrimination or harassment participates in an investigation or otherwise exercises rights protected by law.

Required Experience:

Manager