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Talent Brand Partner

Luma

Job Location:

Redwood City, CA - USA

Yearly Salary: $ 141000 - 211000

Posted: 3 July 2026 (30+ days ago)

Application Deadline: 30 September 2026

Vacancies: 1 Vacancy

Job Summary

Were hiring a Talent Brand Partner to build Lumas recruiting and people brand from the ground up. Youll own how the world sees us as a place to work: the content the social presence the campaigns the feel. This is a hands-on creator role. Were not looking for someone to write strategy decks. Were looking for someone who can make a piece of content that makes a researcher or engineer stop scrolling and think I want to build there.

This is a true zero-to-one role. Theres no existing content engine no recruiting marketing footprint no playbook handed to you on day one. Youll be the one building it. That means making a lot of calls without a process to lean on shipping scrappy before polished and figuring things out in motion. Its rarer work than operating a mature program and it takes a specific kind of person. If youve built something from nothing before and loved the messiness of it youll thrive here.

But before you apply one thing. This role runs a little differently from a normal application. The work matters more here than any resume will so we built a way for you to show it early. Theres an optional build you can complete and submit right inside the application and if the team likes it you skip straight past the first round or two. Not interested or short on time Apply the normal way no penalty. Full details are at the bottom of this post.

What Youll Get Up To

Build and own Life at Luma across LinkedIn TikTok Instagram X Glassdoor Built In and our careers site. Youre the editor-in-chief of how we show up externally as an employer end to end.
Create original content: behind-the-scenes videos team spotlights product launch stories day-in-the-life series. Youll have access to some of the most interesting AI research and creative work happening anywhere.
Own our recruiting presence at the events and conferences where our talent lives: NeurIPS ICML SIGGRAPH meetups hackathons and university partnerships. If were in the room for a talent moment youre shaping how we show up.
Launch an employee advocacy program so our engineers researchers and designers can share their work authentically. Build the templates write the prompts coach the people.
Build a speaker and thought leadership program focused on talent attraction: getting Lumas researchers engineers and designers on the podcasts panels and stages where the candidates we want are already listening.
Design the offer experience: the moment a candidate gets an offer from Luma should feel like a milestone not an email. Custom packets team video messages all of it.
Partner with our recruiting team to make every role launch a brand moment. No more job posts that disappear into the void. Youll create the kits the copy the social campaigns.
Use AI tooling to move fast. We work natively with Claude Cursor Lovable and whatever else earns its keep. If you can vibe-code a microsite spin up a content workflow or automate the repetitive parts of your day even better.

What the First Few Months Look Like

First 30 Days: Immerse & Diagnose

Spend real time with the researchers engineers designers and creatives building Lumas products so you understand the story youre telling. Audit every existing asset channel and touchpoint candidates currently experience. Map the partners youll rely on (marketing creative Dream Lab recruiting). Deliver a point-of-view on where we are today where the gaps are and the first three to five bets worth making.

Days 3060: Ship & Validate

Get content in market. Publish the first wave of Life at Luma stories across the channels that matter for the audiences were trying to reach. Launch an employee advocacy pilot with a small high-signal group. Ship the first role launch kit tied to an active req so we can measure impact against a real hiring moment. Stand up the offer experience v1 so every candidate who receives a Luma offer from here on feels it.

Days 6090: Scale & Systemize

Shift from shipping one-off moments to running a system. A live content calendar with consistent cadence across channels. Advocacy program moving from pilot to scale with clear templates and enablement. First full brand-to-talent campaign tied to a product moment (Ray3 Uni-1 Dream Machine). Metrics baseline established across awareness inbound pipeline and candidate experience so we can measure whats working and what isnt.

Examples of Projects You Might Own

Turn a major product launch (Luma Agents Uni-1 Ray3.14 Dream Machine) into a talent campaign that reaches engineers researchers and creatives who arent already in the AI conversation.
Own Lumas recruiting presence at a marquee industry event (NeurIPS ICML SIGGRAPH) end to end: booth strategy on-site content capture speaker coordination and the content engine that keeps the moment alive for weeks after.
Produce a video series that shows what its actually like to build multimodal AI and Unified Intelligence at Luma told from the researchers and builders perspectives. Something worth watching whether youre hiring or not.
Redesign the offer experience so receiving a Luma offer feels unmistakably Luma: custom packets personal messages from the team and a moment that closes candidates rather than an email that gets filed.
Build a role launch toolkit that turns every new req into a brand moment not just a job post. Templates copy and social assets a hiring manager can ship in under 10 minutes.
Define Lumas short-form video strategy for talent across TikTok Instagram Reels and YouTube Shorts reaching the next generation of builders and creators where they already spend their time.
Build a thought leadership program that coaches Lumas researchers engineers and designers into recognized voices on X LinkedIn podcasts and conference stages in their respective fields.
Stand up a lightweight careers microsite for a targeted hiring push (e.g. a specialist research team or a GTM function) using modern AI-assisted build tools to go from concept to live in a week.

What You Bring

4-6 years creating employer brand content social media content or content marketing at a startup or tech company. Portfolio is required and is the most important thing youll share with us.
Youve actually made things: videos social posts campaigns microsites. Not just managed agencies or written briefs. Show us the work.
Native fluency across social platforms. You know what works on TikTok vs. LinkedIn vs. Instagram vs. X and you dont just cross-post the same thing everywhere.
Comfort with AI tools in your creative workflow. You dont need to be an engineer but if you can use Claude to draft copy Lovable to prototype a page or CapCut to edit video youll thrive here.
Systems thinking. You dont just create content you build content machines: templates calendars processes that scale.
Zero-to-one builder. Youve built an employer brand (or something adjacent) from scratch before. Not grew an existing function - started with nothing and shipped. You can point to specific things you built the decisions you made without a playbook and what worked vs. what didnt.
Youre at home in a fast-moving ambiguous environment. Youll be defining this role as you do it and youre energized by that not stressed by it.

Nice to Have

Experience at an AI company or deep familiarity with the AI/ML talent landscape.
Light coding or vibe-coding ability (HTML/CSS Lovable Cursor or similar).
Experience building employee advocacy or creator enablement programs.
Video production skills (even scrappy phone-shot content).

Want to show us the work first Skip ahead.

Most applications open with a resume. For this seat what youve actually made tells us far more than a list of past titles ever could so we want to give you a way to put the work in front of us as early as youd like.

Heres how it works. Weve published the full brief for the build stage of our process the same one every candidate eventually gets. Its live right now on our role hub. If youve got the time and the interest read it make something against it and upload it with your application. You dont have to wait for us to invite you in first.

If you do this and theres a potential fit the team reviews what you made and they like it we skip you past the first conversation or two and move you toward the panel presentation. Youve already shown us how you think and what you can build so were not going to make you prove it from scratch all over again. Consider it our way of honoring the hours you put in.

A few honest notes:

Its optional full stop. Applying the normal way costs you nothing. Plenty of strong people will go that route and were glad to have them.
Plan for roughly 4 to 6 hours on your own time. Its a suggestion not a stopwatch. Scrappy and smart beats polished and safe every time.
Want Luma Agents access to build with You dont have to use it but its there if you want it. Email Josh and well turn it on for you.
Stuck or want to gut-check direction mid-build Email Josh. Wed rather you ask than spin for two hours on the wrong assumption.

The brief lays out the North Stars what were scoring on and what this not that looks like. Read it before you start.

The role hub: Build & Present brief: You can reach out at

About Luma

Lumas mission is to build unified general intelligence that can generate understand and operate in the physical world.

We believe that multimodality is critical for intelligence. To go beyond language models and build more aware capable and useful systems the next step function change will come from vision. So we are working on training and scaling up multimodal foundation models for systems that can see and understand show and explain and eventually interact with our world to effect change.

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