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Senior Vice President, Media Strategy (RETAIL)

Publicis Groupe


Job Location:

Atlanta, GA - USA

Monthly Salary: Not provided by the employer
Posted: 30 July 2026 (30+ days ago)
Application Deadline: 20 November 2026
Vacancies: 1 Vacancy

Job Summary

Company Description

Hi thereat Razorfish were leaders in whats next. Since the dawn of the internet weve helped brands move first through every era of transformation defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track record.

Named a Most Innovative Agency three years running () by Campaign US our work reflects a proven ability not just to anticipate whats coming but to help our clients actively shape the future. No matter the trend or cultural moment delivering real business impact wouldnt be possible without our people. We bring together curious driven and diverse thinkers who challenge convention push boundaries and hold a high bar for creative excellence.

If youre motivated to work alongside top performers push the boundaries of whats possible and help define where technology business and marketing are headed nextthis is the place to do it.


Join us at .

Job Description

The SVP Media Strategy and Planning is an integrated media leader who ensures creative media audience strategy and measurement work as one connected system. This person serves as a senior strategic partner to clients delivering the innovative media strategies that fuel success for Retail accounts. They share the responsibility of providing account leadership in partnership with key subject matter experts to drive media and marketing solutions.

Responsibilities

Client Media Strategy & Planning

  • Serves as a trusted advisor to senior client stakeholders translating complex business challenges into actionable media strategies
  • Serve as a senior media strategy lead overseeing the full media strategy and planning function in collaboration with client teams to ensure business targets and goals are met
  • Develop implement and drive strategy inclusive of media mix modeling scenario planning and strategic budget guidance that advances client business outcomes
  • Lead the development of communications plans directing data needs uncovering business and consumer insights defining business-driving strategies and creating inventive connections plans that bring those strategies tolife
  • Lead strategic planning across media performance audience and measurement in partnership with agency investment and analytics teams with strong understanding of the Retail landscape/industry
  • Bring thought leadership and fresh perspective grounded in a deep understanding of omni-channel customer experience with the ability to manage downstream cross-channel campaign executions
  • Partner with creative data and cross-functional teams to translate strategies into business-driving ideas and direct long-range campaign planning to ensure best use of resources
  • Champion the ongoing evolution of the paid strategy discipline upskilling teams tomaintaina competitive edge for the agency and its clients

Leadership & Culture

  • Drive the agencys Innovation and Thought Leadership agenda both as a growth asset and as an engine for modern marketing solutions
  • Provide staffing recommendations team development and daily supervision to ensure a high-performing future-ready team
  • Ensure connectivity across all relevant internal and external stakeholders
Qualifications
  • BA/BS preferably in Marketing Advertising Business or related field
  • 15 years of experience spanning digital and traditional media strategy planning and business development within an agency environment
  • 10 years of staff management experience with ability to lead teams set strategic vision and execute
  • Demonstrated success leading major client businesses and strategy for large complex accounts resulting in measurable growth and client satisfaction
  • Experience in media pitches and new business with a proventrack recordof wins
  • Experience navigating holding company and large matrixed organizations; skilled at partnering with practice leads to co-develop go-to-market strategies and positioning
  • Ability to translate data into actionable business solutions that enhance strategies and meetdeliverables
  • Deep experience supporting and leading Retail accounts
Additional Information

The Power of One starts with our people! To do powerful things we offer powerful best-in-class wellness and benefits offerings include:


Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation Annual Sick Days Volunteer Days Holiday and Identity days and more
Matching Gifts programs
Flexible working arrangements
Work Your World Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees are reviewed on an annual basis and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race color ethnicity religion creed sex sexual orientation gender gender identity gender expression pregnancy childbirth and related medical conditions national origin ancestry citizenship status age disability medical condition as defined by applicable state law genetic information marital status military service and veteran status or any other characteristic protected by applicable federal state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically please contact

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $180215.00 - USD $256100.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law compensation will be determined based on the skills qualifications and experience of the applicant along with the requirements of the position and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles the Company will offer medical coverage dental vision disability 401k and paid time off. The Company anticipates the application deadline for this job posting will be 10/20/2026.

Required Experience:

Senior Exec


About Company

Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its five global brands, Starcom, Zenith, Spark ... View more

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