SVP, Marketing Effectiveness

SVP Decisioning

As the SVP of Decisioningyouwill support theEVP of Decisioningshapinghow current and prospective clientperceivedentsusMarketing Effectiveness practicesimplifying complexity instilling confidence in our capabilities and championing innovative approaches to modern this role you will representdentsuacross three core areas: driving external growth advancing internal partnerships and collaborating with key vendors to shapeindustryleading measurement solutions. Youll also be responsible forsetting the tone of the wider Marketing Effectiveness teams learning agenda andtrainings.

Our Decisioning organization is expanding rapidly increasing both the breadth and impact of our client work. Your mission is to turn data into a strategic asset across the full media and marketing landscape working closely with agency and Decisioning leadership to reinforcedentsusposition as a market innovator.

You bring deep expertise across the evolving media data and technology ecosystem using advanced tools and analytics to solve complex client challenges. You will collaborate with experts across data science engineering analytics strategy and planningleveraging your influence to drive innovation and elevate our Decisioning capabilities.

The ideal candidate has a strong foundation in media measurement adtech/martech identity solutions people based marketing and cross channel analytics. You excel at crafting compelling narratives for newbusiness have quantitative rigor understand data activation and possess the executive presence to work directly with senior clients and internal leaders.

Profile

Were looking for a high-energy collaborator who is experienced working across complex pieces of business. The candidate is required to have provenexperiencebuilding strong relationships with both internal teams and clients. With business acumen and client charisma the candidate will navigate and understand the clients culture business objectives and media strategy and will have an appetite for innovation.

Responsibilities

• Oversee tools technology and platforms utilized for the clientworking with internal and external partners

• Lead agency development efforts for analytics including new and organic business pitches

• Drive process and procedures to support efficiency and consistency

• Drive strategic thinking and leadership for data analytics insights and innovation

• Develop close working relationships withAgency leadership

• Help to set the vision for audiencecompetitive measurement reporting and analytics across all lines of business

• Support and drive the clients strategic philosophy for data and a particular strength in test-and-learn measurement and optimization

Requirements

• 12 years relevant Media Analytics experience

• Communication & Relationship building: Client facing experience within media agencies manage the analytics business for a portfolio of clients

• Excellent verbal and written communication skills with ability to convey and package technical findings in simple terms

• Very strong interpersonal skills can collaborate across many functions and build bridges of trust and mutual respect

• Management & Leadership: Agency departmental leadership ability

• Executive stakeholder management & vision setting

• Demonstrated thought leadership within the digital marketing or analytics industries

• Act as the senior-most point-of-contact for analytics adapting to business challenges with agility and direction

• Mentor and developskill-setof team

• Global business management exposure

• Media Expert: Possesses understanding of media planning and buying with a focus on media metrics

• Analytics & Data Storytelling: Analytics experience within integrated or digital communications or media agency preferred

• Experience with Data Visualization & Storytelling

• Drivethe effortsto improve our measurement capabilities such as enhancing methodology and establishing process on in-channel and cross-channel incrementality effectiveness and efficiency

• Tidy Data & Databases:Understanding ofrelational databases and programming languages (e.g. SQL R or Python)

• Experience with data sourcing evaluation onboarding and integration

• Be mindful of privacy and security: ensure that datahandlingmeets legal and ethical standards to protect the agency and customers and their data

• Quantitative: Working knowledge of machine learning statistical testing & regression modeling

• Qualitative: Familiarity with attitudinal surveys methods

• Ad/MarTechKnowledge: Demonstrates understanding of Ad/MarTechlandscape across digital mobile etc. and their advantages/limitations

• Experience with Ad Tech platformsincludingDoubleClick (DBM DCM) Adobe (Analytics AMO AAM) Marin and Prisma

• Understanding of media and digital reporting tools familiarity with data sets tools and vendors including but not limited to IAS DMPs Nielsen DAR and other media performance viewability/valid/on target and audience reporting platforms and tools

• Project Management: Proficiency in a Project/Product Management

• The Basics: Proficiency in PowerPoint and Microsoft Excel is required

The candidate

• A leader

• Ahighly curiousperson with strong problem solving quantitative and analytical abilities

• Adriven and ambitiousleader with the natural ability to get the best out of others

• Astrategic client partnerwho is focused on leading the client to the future

• Aproven collaboratorwho can navigate andinfluence acrosscomplex teams and different cultures

• Someone who iswilling to travel fornew businessand internal alignment across the global teams

• Aflexible work attitude willing to work outside of regular office hours to accommodate all time zones

• An excellent andcompelling presenter and communicator