SVP, Data Management

Administrative & Departmental Development

• Administrative & Departmental Development

• Works with Senior Data Management leadership and executive team to establish agency-level standard Data Management practices and thought leadership. Oversees application of such standards across all agency accounts

• Participates in business pitches. Serves as the subject matter expert on data Management and business intelligence topics and their potential applications to address client business needs

• Writes client statement of work (SOW) and/or service-line agreements (SLA) during contract negotiations re-negotiations and/or renewals

• Works with agency finance OMG and Annalect India leadership to establish resource rate cards platform costs and various business engagement requirements

• Staffing accounts according to client business requirements and anticipates future needs. Interviews and hires new employees

• Serves as the escalation contact to address critical business issues and have tough conversations with internal teams and clients. Supports development of short-term plans to prioritize needs and resolve urgent issues

• Constantly analyze employee time utilization to minimize over-burns and ensure employee hours are properly scoped to the right projects

• Periodically evaluates and re-evaluates new and existing business intelligence tools/platforms to ensure they meet the changing requirements of media data and organizational best practices

Data Management & Strategy

• Establishes departmental data strategy and data solutions. Defines standards and best practices for data ingestion data harmonization data storage data governance and dashboard visualization

• Acts as the subject matter expert for projects relating to data quality and business rules. Demands best practices are being followed by onshore and offshore data teams amongst all projects

• Collaborate with Media/Ad Ops to establish agency taxonomy naming convention standards adoption strategy and execution workflow. Actively promote the use of technology to standardize taxonomy creation and implementation

• Leads and manages cross-functional and cross-organizational teams to understand complex data issues involving multiple systems establish priorities develop improvement plans allocate resources and implement solutions

• Works with and promotes the adoption of new and existing in-house media Data Operations tools and processes

• Keeps up to date on digital operations - buy changes creative specifications etc.

Data Governance & Documentation

• Leads the development of a comprehensive departmental data management and integrity program including being accountable on cross-account adoption of a coordinated governance process

• Provides consultation for junior employees to ensure industry data standards are appropriately utilized and leveraged to drive data quality and compliance and to ensure impact is minimized mitigated appropriately

• Drives cross-discipline documentation process and create standardization for validating the implementation optimization and reconciliation of all campaign data

• Oversees documentation of processes workflows and technical implementations of any project. Proactively identifies proposes and generates targeted solutions for data quality issues and operational inefficiencies

People & Project Management

• Supervise Directors and Managers to perform data operations data quality assurance and client management tasks. Provides guidance to team members and nurtures/promotes team environment

• Accountable for growth of direct reports. Tailor client- agency- and personal goals to develop and emphasize strengths of each direct report

• Acts as liaison between agency internal team leads onshore and offshore data operations teams to improve the collaboration process for validating the implementation optimization and reconciliation of all campaign data

• Fosters positive relationships and works with internal teams (Client Business Lead Strategy Digital Investment Programmatic Search Social).

• Communication of roles responsibilities and expectations in an effective manner and clear department RACIs

• Creates and manages project timelines and tasks in project management tools such as HIVE and Microsoft Teams.

• Develops effective project plans for new implementation and change logs for on-going data and account management

SKILLS & EXPERIENCE

• Minimum 15 years experience in data management data engineering data operations and/or business intelligence

• Minimum 10 years experience in advertising agency

• Minimum 10 years experience in digital media data (Ad Server digital search social video offline etc.)

• Minimum 10 years experience in an agile development environment

• Minimum 10 years experience in management role

• Minimum 10 years experience in client facing work

• Experience managing offshore team a big bonus

• Attention to details

• Strong verbal and communication skills

• Strong organizational and project management skills

• Can multi-task effectively

• Project scoping experience

• Drives adoption training and ownership of departmental requirements & projects

• Naturally curious and a problem-solver interested in finding solutions and sharing them broadly

TOOLS

• Business Intelligence: Advanced Excel (required) Tableau PowerBILooker/Looker Studio Agentic / AI-based visualization tools DatoramaDomo PowerPoint

• Data Management & Transformation: ETL Tools (Adverity Datorama) Alteryx SQL (preferred) Python (nice to have)

• Data Storage/Cloud: Snowflake AWS (Redshift S3) Datorama Domo

• Media Platforms: DCM DV360 Google Ads DoubleVerify IAS TradeDesk Facebook Instagram Snapchat Twitter TikTok Prisma

• Project Management: HIVE Asana Smartsheet Microsoft Teams

• Media Planning: MediaTools Lumina Hudson (bonus)

• Other: Experience with writing business and technical requirements documents; comfort with business rules design and BI tool administration