SVP Commercial Data, Insights & Strategy

Were committed to bringing passion and customer focus to the business.

Role Summary

The SVP Data Insights & Analytics is responsible for ensuring strategy is grounded in rigorous objective data and translated into clear actionable decisions. This leader serves as a strategic partner to Commercial executive leadership owning the end-to-end process of turning market customer and portfolio intelligence into prioritized actions resource allocation decisions and measurable outcomes.

This role is not a traditional reporting or request-driven analytics function. Instead it operates as a decision engine proactively framing choices delivering clear recommendations and enabling leadership to make faster more confident strategic and operational decisions.

Key Responsibilities

Strategic Decision Support & Recommendation Ownership

• Frame critical business questions as structured decision problems (options trade-offs risks and upside)

• Lead development of clear actionable recommendations across key topics such as:

  • Market selection and expansion

  • Customer segmentation and targeting

  • Coverage and staffing models

  • Capital and resource allocation

• Serve as a thought partner to Commercial executive leadership on both strategy formulation and execution

• Drive decision clarity and alignment across leadership teams

Market Customer Segment & Competitive Intelligence

• Lead market sizing segmentation and prioritization using internal and third-party data sources

• Identify where the bank can competitively win and where it should not compete

• Deliver actionable insights on customer needs behaviors and profitability drivers

• Translate market intelligence into clear go-to-market implications including:

  • Coverage model design

  • Industry/vertical focus

  • Investment priorities

Portfolio & Growth Driver Analytics

• Analyze portfolio performance to identify true drivers of growth profitability and client primacy

• Develop scenario-based analyses outlining requirements to achieve strategic outcomes (e.g. staffing changes pricing adjustments product expansion)

• Support strategic planning budgeting and capital allocation with rigorous data-backed trade-off analysis

• Identify and quantify opportunities for profitable growth and optimization

Strategy Execution & Performance Enablement

• Translate strategic priorities into measurable outcomes KPIs and scorecards

• Establish a consistent leadership cadence linking:

  • Strategy

  • Decision-making

  • Performance tracking

• Ensure metrics reflect strategic intent avoiding disconnected or purely operational reporting

• Monitor performance against strategic goals and recommend course corrections

Governance Standards & Operating Model

• Define and govern core Commercial strategy metrics assumptions and definitions

• Establish a scalable operating model that prioritizes decision-oriented work over ad hoc reporting

• Set clear intake guardrails and prioritization frameworks

• Partner cross-functionally (Finance Marketing Credit Treasury Operations) to drive alignment data integrity and adoption

• Build organizational capability around data-driven decision-making

Leadership & Team Responsibilities

• Build lead and develop a high-performing team spanning strategy analytics and insights

• Foster a culture of intellectual rigor accountability and proactive problem solving

• Elevate the role of data and insights as a core strategic asset across Commercial Banking

• Influence senior stakeholders and drive alignment across complex matrixed environments

Qualifications

• 12 years of experience in strategy analytics consulting or financial services with significant leadership experience

• Proven track record of translating data and analysis into business decisions and measurable outcomes

• Deep expertise in Commercial Banking including portfolio dynamics client segmentation and growth strategy (preferred)

• Strong executive presence with the ability to influence senior leaders and drive alignment

• Exceptional problem structuring critical thinking and communication skills

• Experience leading cross-functional initiatives and operating in complex organizational environments

Equal Employment Opportunity Information: Simmons First National Corporation and its subsidiaries are committed to a policy of equal employment with respect to a persons race color religion sex ancestry sexual orientation gender identity national origin covered veterans military status physical or mental disability or any other legally protected classifications.