Subscriber Growth Manager, OnStar Services

The Role

The Subscriber Growth Manager OnStar Services will own the health and economics of the existing OnStar subscriber base in the US and Canada. This role sits at the center of our post-acquisition monetization strategy and is accountable for reducing churn improving renewal performance increasing save andwinbackeffectiveness and growing subscriber lifetime value.

This is a business operator role for the existing subscriber base not a traditional customer support role and not a narrow lifecycle marketing role. This leader will use customer centric data toidentifyand cross-functional execution to resolve leakage points in the subscriber journey bring retention strategies to market and step in quickly when customer-impacting issues threaten retention renewal or subscriber health. This role partners closelyacrossMonetization CRM Product Product Marketing Analytics Dealer Advisor eCommerce and Operations. It does not own onboarding or adoption; those responsibilities sit in adjacent roles and will be important partnership interfaces.

Why This Role Matters

OnStars long-term growth depends not only on acquisition but on how effectively weretain renew and grow value from the customer base over time. This role will be a key leader continuously building that capability turning post-acquisition customer success into a durable driver of profitable growth.

WhatYoullDo

• Own the retention and renewal strategy for OnStars subscriber base across churn mitigation renewalwinback save strategy and rejector management

• Lead the team and operating rhythm for retention and base monetization performance with accountability for subscriber health retention and revenue metrics

• Identifythe highest-impact moments of customer leakage and develop targeted interventions to improve retention tenure and lifetime value

• Translate customer performance and cohort-level insights into commercial actions across CRM Advisor Dealer eCommerce and other market-facing surfaces

• Partner with Analytics Finance Product and Product Marketing to understand churn drivers shape differentiated retention strategies and reflect customer pain points in roadmap and go-to-market decisions

• Drive a test-and-learn approach to retention renewal save andwinbackmotions with rigor around hypothesis development measurement and scaling what works

• Lead cross-functional prioritization and commercialization of retention initiatives across shared channels while acting as the business DRI for urgent in-market issues affecting retention renewal churn or customer-base economics

• Lead performance management for the customer success portfolio and manage and develop a team focused on key lifecycle motions such as churnwinback renewal and rejector management

What Success Looks Like

• Churn is reduced through smarter segmentation structural interventions and more effective save strategies

• Renewal performance improves through clearer targeting stronger offers and channel specificity

• Winback becomes a more systematic and scalable growth lever

• Retention and renewal priorities are translated into channel actions and measurable business outcomes

• High-priority issuesimpactingthe subscriber base areidentifiedquickly escalated appropriately and driven to resolution with clear ownership and measurable business recovery

Your Skills & Abilities (Required Qualifications)

• Bachelors degree in Businessor a related field

• 7 years of overall experience

• 5 years of experience in subscription retention lifecycle customer success revenue operations or digital commerce

• Strong understanding of recurring revenue business models and the drivers of churn renewalwinback and lifetime value

• Demonstrated ability to use data and customer insight to shape strategy and improve business performance

• Experience leading complex cross-functional work across commercial marketing product analytics and operations partners

• Strong executive communication skills including the ability to translate complex analysis into clear business recommendations

• Proven ability to balance strategic thinking with day-to-day operating rigor and execution

• Experience leading through ambiguity and resolving urgent cross-functional business issues in a fast-moving matrixed environment

• Strong judgment prioritization and ownership mindset

What Can Give You a Competitive Advantage (Preferred Qualifications)

• Experience in subscription software connected services telecom automotive consumer technology or other recurring-revenue businesses

• Experience with CRM and lifecycle channels such as email push in-app call center advisor dealer or eCommerce

• Experience with experimentation offer strategy customer segmentation and cohort analysis

• Experienceoperatingin highly matrixed organizations with shared channel teams and multiple stakeholder groups

• Familiarity with retention metrics such as churn save rate renewal conversion reactivation and lifetime value

Compensation:The compensation information is a good faith estimate only. It is based on what a successful applicant might be paidin accordance withapplicable state laws. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position as well as geography of the selected candidate.

The salary range for this role is $140100-$186700. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.

Bonus Potential: An incentivepayprogram offers payouts based on company performance job level and individual performance.

Benefits:

Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical dental vision Health Savings Account Flexible Spending Accounts retirement savings plan sickness and accident benefits life insurance paid vacation & holidays tuitionassistanceprograms employeeassistanceprogram GM vehicle discounts and more.

NO RELOCATION

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