Strategic Marketing Manager, Data Centers

At ABB we help industries run leaner and cleanerand every person here makes that happen. Youll be empowered to lead supported to grow and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

Your role and responsibilities:

As aStrategic Marketing Manager Data Center you willlead marketdriven growth initiatives for the U.S. Data Centermarket. This role is responsible for defining and activating strategic marketing programs aligned with ABB Electrifications strategy positioning ABB as a trusted technology partner. This is a crossfunctional role working closely withcommercial productmarketing strategy and external industry stakeholders. Success in this role requires market insight strategic thinking and the ability to translate business strategy into impactfulmarketingexecutionand storytelling.

For this position we are open to candidates working Hybrid out of the Cary NC office or full-remote in the United States.

This role is contributing to the Electrification Smart Buildings division in the United States.

Key Responsibilities

• Strategic marketing leadership Develop segmentspecific strategies for the U.S. data center market translating longterm business priorities into clear gotomarket plans and measurable campaign objectives.

• Market and competitive intelligence Deliver datadriven insights on customer needs technology trends regulatory factors and competitor activity to guide strategic decisions and identify emerging opportunities.

• Integrated marketing execution Lead crossfunctional campaign planning and activation ensuring consistent messaging strong value propositions and alignment across digital events content and partner channels.

• Industry engagement and thought leadership Elevate ABBs presence in the data center ecosystem through industry participation speaking engagements and thoughtleadership initiatives that strengthen brand positioning.

Qualifications

• Bachelors degree in Business Marketing Engineering or a related field and 12 years of experience in electrification power digital infrastructure or related industries including experience in marketing product management or sales; or a Masters degree with 10 years of relevant experience.

• Experience in the data center or digital infrastructure market (hyperscale colocation enterprise or missioncritical facilities) specifically within the US market.

• Proven expertise in marketing strategy market intelligence customer experience and campaign development/execution.

• Demonstrated ability to work effectively across multiple functions and influence without direct authority.

• Exhibits a high say/do ratiosets clear commitments and delivers results with consistency andcredibility.

• Strong analytical communication and executivelevel presentation skills.

• Ability to travel up to 30% within the U.S.

Whats in it for you

More about us

Electrification provides leading electrical distribution and management technologies solutions and services to electrify the world in a safe smart and sustainable way. The portfolio includes medium- and low-voltage electrical components switchgear digital devices enclosures and circuit breakers among others. With our products solutions and services we collaborate with customers to improve power delivery and security enhance energy management efficiency and operational reliability as we seek to achieve a low carbon society. ABB

Whats in it for you:

We want you to bring your full self to workyour ideas your energy your ambition. Youll have the tools and freedom to grow your skills shape your path and take on challenges that matter. Here your work creates impact you can see and feel every day.

ABB is an Equal Employment Opportunity and Affirmative Action employer for protected Veterans and Individuals with Disabilities at ABB.

All qualified applicants will receive consideration for employment without regard to their- sex (gender identity gender expression sexual orientation) marital status citizenship age race and ethnicity inclusive of traits historically associated with race or ethnicity including but not limited to hair texture and protective hairstyles color religious creed national origin pregnancy physical or mental disability genetic information protected Veteran status or any other characteristic protected by federal and state law.

For more information regarding your (EEO) rights as an applicant please visit the following websites: an Equal Employment Opportunity and Affirmative Action Employer for Protected Veterans and Individuals with Disabilities applicants may request to review the plan of a particular ABB facility between the hours of 9:00 A.M. - 5:00 P.M. EST Monday through Friday by contacting an ABB HR Representative at 1-.

Protected Veterans and Individuals with Disabilities may request a reasonable accommodation if you are unable or limited in your ability to use or access ABBs career site as a result of your disability. You may request reasonable accommodations by calling an ABB HR Representative at 1- or by sending an email to . Resumes and applications will not be accepted in this manner. #LI-Remote

ABB Benefit Summary for eligible US employees

excludes ABB E-mobility Athens union Puerto Rico

Go to and click on Candidate/Guest to learn more

Health Life & Disability

• Choice between two medical plan options: A PPO plan called the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) called the High Deductible Plan.

• Choice between two dental plan options: Core and Core Plus

• Vision benefit

• Company paid life insurance (2X base pay)

• Company paid AD&D (1X base pay)

• Voluntary life and AD&D 100% employee paid up to maximums

• Short Term Disability up to 26 weeks Company paid

• Long Term Disability 60% of pay Company paid. Ability to buy-up to 66 2/3% of pay.

• Supplemental benefits 100% employee paid (Accident insurance hospital indemnity critical illness pet insurance

• Parental Leave up to 6 weeks

• Employee Assistance Program

• Health Advocate support resources for mental/behavioral health general health navigation and virtual health and infertility/adoption

• Employee discount program

Retirement

• 401k Savings Plan with Company Contributions

• Employee Stock Acquisition Plan (ESAP)

Time off

• ABB provides 11 paid holidays. Salaried exempt positions are provided vacation under a permissive time away policy.

While base salary is determined by things such as the successful applicants qualifications and experience this position is expected to pay between $142500 and $228000 annually and is eligible for a short-term incentive plan/annual bonus.

Building a cleaner smarter future takes all kinds of minds: the curious the courageous and the creative. Thats why we welcome people from all backgrounds and experiences.

Ready to make an impact

Apply today or visit to learn more about the impact of our solutions across the globe.