Strategic Account Manager

Nexstar Media


Job Location:

Raleigh, WV - USA

Monthly Salary: Not Disclosed
Posted on: 30+ days ago
Vacancies: 1 Vacancy

Job Summary

Strategic Account Manager

Are you a data-driven client-focused digital marketing expert with a passion for driving measurable results At CBS 17 were seeking a highly motivated Strategic Account Manager (SAM) to lead our digital marketing sales this role youll be a key player in developing and executing innovative media strategies that exceed client expectations and contribute significantly to our revenue growth. Youll partner closely with Sales Managers and Account Executives (AEs) as the digital expert and strategic consultant to co-present compelling solutions and build strong client relationships. This is a unique opportunity to leverage your analytical skills and digital marketing expertise to solve client challenges and deliver exceptional value.

Equal Opportunity Employer/Minorities/Women/Veterans/Disabled.

  • Drive Revenue Growth:Develop and execute strategic digital marketing plans that achieve client objectives and contribute to overall team revenue targets.

    Strategic Consulting:Conduct in-depth needs assessments and develop customized media strategies aligned with client goals target audience and budget.

    Data Analysis & Optimization:Leverage data analytics to identify actionable insights optimize campaign performance and provide data-backed recommendations to clients. Continuously monitor KPIs and make data-driven adjustments to maximize ROI.

    Client Relationship Management:Build and maintain strong relationships with key client stakeholders acting as a trusted advisor and strategic partner. Proactively identify opportunities to expand existing accounts and increase client lifetime value.

    Sales Collaboration:Partner with Account Executives (AEs) to co-present strategic proposals provide technical expertise and ensure a seamless sales process. Train and mentor AEs on digital product knowledge and best practices.

    Campaign Management:Oversee campaign execution ensuring timely delivery of assets accurate tracking and consistent performance. Monitor campaign pacing and proactively address any potential issues.

    Reporting & Analysis:Prepare and present regular performance reports to clients highlighting key metrics insights and recommendations.

    Operational Excellence:Manage order entry oversee campaign performance coordinate creative changes pull reports and handle digital task assignments efficiently.

    What Were Looking For:

  • 2 years of experience in digital marketing sales with a proven track record of exceeding revenue targets.
  • Deep understanding of digital marketing strategies including SEO SEM social media marketing display advertising video and streaming advertising and programmatic buying.
  • Strong analytical skills and the ability to translate data into actionable insights and recommendations.
  • Excellent presentation communication and interpersonal skills.
  • Ability to collaborate effectively with internal teams and build strong client relationships.
  • Google Ads and/or other relevant certifications are a plus.
  • Join Our Team!
    If youre a passionate and driven digital marketing professional looking for an exciting opportunity to make a real impact we encourage you to apply! Were a dynamic growth-oriented company that values innovation collaboration and results. Apply today and lets discuss how you can contribute to our success!

SCAM ALERT:

Please be aware candidates may be at risk of being targeted by scammers seeking personal data or money. Recruiters with Nexstar Media Group and its local stations will only contact you through official job boards LinkedIn or email with domain or official station email addresses (example:@). Be cautious of any outreach claiming to be from Nexstar or its recruiters via any other messaging platforms or personal email addresses. We will not contact you using a @gmail email address. If you are unsure about the authenticity of a job inquiry or offer email us at .


Required Experience:

Manager

Strategic Account ManagerAre you a data-driven client-focused digital marketing expert with a passion for driving measurable results At CBS 17 were seeking a highly motivated Strategic Account Manager (SAM) to lead our digital marketing sales this role youll be a key player in developing and execut...

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As the largest TV station operator in the U.S. reaching nearly 39 percent of households, Nexstar Media Group offers unrivaled audience access and influence.

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