State Field Visual Merchandise Manager Pacific Northwest Cotton On USA

Strategic Visual Execution

• Implement the country strategy across the state to ensure seamless execution of brand initiatives ensuring seasonal big ideas are brought to life in stores.
• Drive the execution of impactful storytelling techniques that engage customers and create a seamless customer journey.
• Work closely with the Regional Visual Manager to continuously refine and enhance VM execution ensuring stores remain fresh relevant and commercially driven.
• Analyse sales data and customer insights to inform and adjust VM strategies that build the customer basket and drive ATV and multi.

Visual Excellence

• Champion the presentation of newness ensuring key seasonal product stories and big ideas are amplified across all stores.
• Oversee the execution of shops and key outfit placements to maximise sight-lines customer engagement and product discovery.
• Work cross-functionally with merch teams to ensure product availability aligns with VM priorities and drives commercial success.
• Ensure VM execution reflects creative elements that enhance the in-store experience and reinforce brand identity.

Brand & Customer Experience

• Ensure all stores maintain a strong and consistent representation of Brand DNA and identity reinforcing key visual merchandising principles.
• Ensure that shops connect creating a cohesive and visually engaging customer experience across all store locations.
• Monitor competitor activity and industry trends identifying opportunities to enhance brand positioning and in-store experience.

Commercial & Operational Excellence

• Ensure all visual merchandising meet safety standards reducing risk and maintaining compliance in all stores.
• Implement efficient VM processes that enhance store operations and drive executional consistency across all locations.
• Ensure VM materials and fixtures are used effectively balancing creative execution with operational practicality.
• Partner with cross-functional teams to align VM strategies with commercial objectives ensuring strong financial and operational outcomes.
• Ensure all visual merchandising meet safety standards reducing risk and maintaining compliance in all stores.

Team Leadership & Development:

• Lead coach and develop a team of Area Visual Merchandisers providing clear direction training and support to enhance their impact and execution.
• Conduct regular store visits to assess execution provide hands-on coaching and ensure consistent adherence to brand VM principles.
• Identify and grow talent within the VM team ensuring a strong pipeline of future visual merchandising leaders.
• Set clear performance expectations drive accountability and provide feedback to continuously amplify VM standards.

People & Culture

• Create a motivating inclusive values-driven work environment where teams feel engaged valued and empowered aligned to Our Way.
• Establish a strong visual merchandising culture within the state driving execution and commercial thinking among VM teams.
• Encourage collaboration and knowledge sharing across teams to enhance VM execution and best practices.
• Inspire and motivate teams to take ownership of VM execution and drive excellence in every store.
• Provide strong development opportunities through new experiences that create a sense of belonging and career growth.

SKILLS & EXPERIENCE

• Leadership: Proven experience leading multi-site visual merchandising teams preferably at a state level.
• Visual Merchandising Experience: Strong knowledge of brand VM principles store presentation and customer engagement strategies.
• Retail Operations: Experience in managing store environments ensuring consistency in execution while meeting operational requirements.
• Commercial Acumen: Ability to interpret sales data customer insights and business performance metrics to inform VM strategies.
• Project Management: Proven ability to oversee and execute large-scale VM directives ensuring timely and effective implementation.
• Stakeholder Engagement: Strong ability to collaborate with cross-functional teams.
• Training & Development: Experience coaching and developing teams to drive executional excellence and commercial performance.
• Adaptability: Ability to work in a fast-paced retail environment responding to business needs while maintaining high VM standards.