Staff Product Manager Lead Management

Job summary

General Motors Digital Customer Experience teamseeksan experienced and motivatedStaff Product Manager - Lead Management (Salesforce CRM) to help us redefine how customer demand is captured routed and converted across our brands and dealer network. There has never been a more exciting time to join General Motors and we would love to hear from you if you are passionate about platformdriven transformation enjoy seeing immediate business impact from your work and want to help build a world with zero crashes zero emissions and zero congestion.

TheProduct Manager will oversee a set of initiatives designed to accelerate change across GMs Salesforcebased lead management ecosystem. The product management function develops feature roadmaps informed by business goals market needs dealer feedback and platform constraints to create measurable value for customers dealers and the addition the Product team owns the performance quality and reliability of lead management capabilities currently inmarketto ensure strong dealer adoption and customer outcomes.

This role involves building and scaling new platform capabilities while continuouslyoptimizingexisting lead ingestion routing and conversion workflows. You will work closely with crossfunctional stakeholders across EngineeringMarketing Dealer Operations Analytics Privacy Platform and UXteams. You willbe responsible fordefining product strategyestablishingkey performance indicators and providing regular updates to senior leadership on progress risks and results.

This role requires a candidate who thrives in ambiguityidentifiesopportunities with limited guidance and uses data to drivedecision making. A successfulProduct Managerwill manage the full lifecycle of a product byestablishingobjectivestied to business outcomes prioritizing development investments appropriately and delivering on GMs goal to provide bestinclass customer and dealer experiences at scale.

The ideal candidate will engage with engineering and business leadership solutions product roadmap(s)and technology capabilities. This role requires the ability to drive the Agile process within IT as well as support the broader Business team within the product development and delivery framework. The candidate will be expectedtoexpertly:

• Establish and own product areaobjectivesand key results (OKRs) and build plans that deliver on those results

• Effectivelypartnerwith stakeholders and engineering teams to delivercomplexfeatures successfully

• Effectively communicateverbally and in writingto all audiences:capturingcustomer needs through well-definedInitiatives Capabilitiesand Features to build world class experiences

• Influencetechnical priorities and business strategyby usingquantitative and qualitative data

• Proactivelyidentifyrisks and bring them to the attention of your team and/or stakeholders with plan for mitigation before they become roadblocks

• Communicatecomplicated concepts clearly and present to all levels of the organization

• UtilizeAtlassiantools (JIRA JIRA Align JIRA Product Discovery Confluence)to authorand manageroadmapsinitiativescapabilitiesfeatures and other strategic documentation

• Use Agile practices to prioritize and lead the product backlog across allenterpriseneeds to drive efficient development activities

• Establish success metrics for product performance andmaintaintracking mechanisms for those metrics

• Anticipateand resolvestrategic issues thatmayimpair the product/tech teams ability to deliver

• Manageprioritization and trade-offs of a product roadmap to ensure delivery of a great Selling Partner experience

• Activelyparticipatein the mentorship of others

• Collaboratewith business partners

• Communicate and influence other organizations without a direct reporting relationship

• 5cumulativeyears ofProduct Management experienceincluding roadmap strategy roadmap definition prioritization and deliveryor7years of product management adjacent experiencei.e.CRMsolutionarchitectbusiness consultantproject managerCRM software developer etc.

• Bachelors degree

• Strong analytical and quantitative skills

• Strong written and verbal communication skills

• An obsessive focus on customer feedback and pain points with an inclination to look deeply under the hood

• Salesforce Certified Administrator (SCA) certification

• MBA or equivalent experience

• Detail-oriented with a passion for building thinking big and discerning impact

• Ability to dive deep into data technical systems and customer feedback with equal passion

• Ability to understand and explain complex technical issues and communicate these to both technical and non-technical partner teams to drive resolution

• Ability to work and collaborate across a wide range of stakeholders in different teams/ organizations/locales

• Salesforce CRM specific requirements and certifications:

• Salesforce Certified Sales Cloud Consultant certification

• Salesforce Certified Marketing Cloud Consultant certification

• Deepexpertisedesigning and evolving Salesforce CRM data models and ownership structures to support complexmultidealerlead management environments for an automotive OEM.

• Proven ability to define and enforceendtoendSalesforce lead lifecycles with clear states SLAs validation and escalation using platform automation.

• Handsonexperience building deterministic explainable Salesforce lead routing based on geography dealer eligibility inventory capacity and performance signals.

• Strong judgment balancing automation and human workflows while proactively managing Salesforce scale performance and platform risk.

• Expertisedefining durable Salesforce reporting and attribution models and resolvingsourceoftruthconflicts across CRM DMS and analytics systems.

• Experience owning Salesforce integration requirements across digital retail marketing platforms inventory systems and dealer DMS using scalable integration patterns.

• Deep familiarity with Salesforce security privacy and governance controls embedding regulatory and compliance requirements directly into product design.

Compensation:The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The compensation may not be representative for positions located outside of the California Bay Area.

• The salary range for this role is $134700 to $245000. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.

• Bonus Potential: An incentive pay program offers payouts based on company performance job level and individual performance

Benefits:GM offers a variety of health and wellbeing benefit programs. Benefit options include medical dental vision Health Savings Account Flexible Spending Accounts retirement savings plan sickness and accident benefits life insurance paid vacation & holidays tuition assistance programs employee assistance program GM vehicle discounts and more.

Company Vehicle:Upon successful completion of a motor vehicle report review you will be eligible to participate in a company vehicle evaluation program through which you will be assigned a General Motors vehicle to drive and evaluate. Note: program participants are required to purchase/lease a qualifying GM vehicle every four years unless one of a limited number of exceptions applies.

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