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Staff Product Manager, Activation
Job Location:
Job Location:
Los Angeles, CA - USA
Monthly Salary:
$ 215000 - 230000
Monthly Salary:
Posted:
2 July 2026 (30+ days ago)
Posted:
Application Deadline:
29 September 2026
Application Deadline:
Vacancies:
1 Vacancy
Vacancies:
Department:
Job Summary
The Role
As Staff Product Manager Activation at Linktree you will own one of the most important moments in our customer journey: helping new users get set up understand Linktrees value and reach their first meaningful outcome as quickly as possible.
Linktree serves a massive global audience of creators entrepreneurs businesses artists publishers and brands. Your work will shape how millions of new users move from sign-up to setup from setup to sharing and from sharing to seeing real audience engagement growth and monetization value.
This is a senior high-impact product leadership role for someone who thinks in funnels learns through experimentation and can turn complex behavioral data into simple high-converting product experiences. You will partner closely with Engineering Design Data Lifecycle Marketing Revenue and executive leadership to define what activation means at Linktree and build the systems that make it happen at scale.
What You Will Own
- Own Linktrees activation strategy across the early customer journey from sign-up and account creation through setup first publish first share first audience engagement and repeat usage.
- Define the activation model for Linktree including the key milestones aha moments leading indicators and segment-specific paths that predict long-term retention and monetization.
- Build and continuously improve onboarding setup templates recommendations empty states nudges lifecycle touchpoints and in-product guidance that help users reach value faster.
- Develop a high-velocity experimentation roadmap focused on improving setup completion time to value early engagement D7/D30 retention and downstream conversion.
- Lead deep funnel analysis to identify where users drop off why they get stuck and which interventions will create the highest impact.
- Partner with Data to ensure the activation funnel is well-instrumented measurable and understood across the company.
- Translate qualitative insight and behavioral data into sharp product hypotheses clear priorities and testable product bets.
- Work cross-functionally with Marketing Lifecycle Revenue and Brand to ensure the journey from acquisition message to in-product experience feels cohesive and intentional.
- Communicate strategy tradeoffs experiment results and business impact clearly to senior leadership and executive audiences.
- Raise the bar for growth product craft at Linktree by bringing strong experimentation discipline funnel thinking and customer empathy into the product organization.
What We Are Looking For
- 8 years of product management experience with significant experience in growth activation onboarding product-led growth lifecycle or funnel optimization.
- Proven experience owning a large-scale consumer prosumer marketplace creator SaaS or self-serve product funnel with meaningful user volume.
- A track record of improving activation onboarding completion retention conversion or time to value through product-led experimentation.
- Strong analytical depth: you are fluent in funnel analysis cohort analysis segmentation experimentation design and metric definition.
- Hands-on experience with product analytics and experimentation tools such as Amplitude Mixpanel Looker Mode Optimizely Statsig or similar.
- Excellent executive communication skills including the ability to present complex data crisp narratives and strategic recommendations to senior leaders.
- Strong product judgment: you know when to optimize when to rethink the journey and when a small product change can unlock a much larger behavior shift.
- Experience partnering deeply with Design and Engineering to ship polished scalable user-centered product experiences.
- Comfort operating in ambiguity creating clarity across teams and influencing without direct authority.
- A strong customer instinct and curiosity about how creators businesses and brands use digital tools to grow their presence audience and income.
How You Work
- You are deeply data-driven but not data-blind. You use numbers to find the problem user research to understand it and experimentation to learn what works.
- You love funnels. You naturally break journeys into stages identify the conversion points that matter and build a clear point of view on which moments deserve the teams attention.
- You are a strategic communicator. You can zoom into experiment design with a data scientist unblock scope with engineers sharpen a flow with design and then walk an executive team through the business case with confidence.
- You move quickly but with discipline. You know how to balance speed craft and signal quality so the team is not just shipping more experiments but learning faster and making better decisions.
- You care about helping users succeed. At Linktree activation is not just getting someone through a checklist. It is helping them create share grow and see why Linktree belongs at the center of their digital universe.
Linktree is committed to providing a fair and competitive compensation package including cash equity and benefits. The base salary offered for this role is targeted at $215000-$230000 for roles based in San Francisco and Los Angeles. Final offers depend on multiple factors including location experience expertise and role scope and may vary from the range listed.
P.S. If you dont tick every box in this listing please dont rule yourself out. We take pride in inclusion and hiring incredible human beings with great potential over ticking boxes so if this role resonates with you hit that apply button!
Our Story
Were on a mission to empower anyone to curate grow and monetize their digital universe. We created the link in bio category and were just getting started. From creators artists and entrepreneurs to global brands were redefining how people connect with their communities showcase their content and promote products all in one link.
Today a community of 80 million use Linktree including icons like Adidas TikTok the UN Environmental Program The NFL Manchester United World Central Kitchen Sabrina Carpenter Olivia Rodrigo and Selena Gomez. With 48000 new accounts created every day Linktree is the fastest-growing leader in our space.
Weve teamed up with some of the worlds biggest platforms including TikTok Snap YouTube GoFundMe Spotify Google Stripe Reddit Laylo and Kajabi to unify Linkers digital spaces and we partner with retail brands Amazon Lululemon Nike Target Sephora Lululemon and more to share products they love.
Were a tight-knit passionate team building best-in-class tools that make online presence simple powerful and yours. If youre excited by the idea of shaping a new category setting the standard and making space for everyone to be seen and succeed wed love to meet you.
Where and How We Work
Were a global diverse team spread across continents with offices in London Los Angeles Melbourne and San Francisco. We work together flexibly and you can choose the setup that works best for you: fully remote or a hybrid mix of office and home.
We offer autonomy in how you structure your days and weeks. While were mindful of time zones and occasionally collaborate outside the typical 95 we lean into async work to keep things flowing. Our culture is family-friendly and Zoom-casual where kids pets and delivery drivers are welcome.
How well help you thrive
Our approach to benefits considers the whole person and the unique contributions they bring to Linktree. We want the experience at Linktree to be one that enables people to truly thrive so we can Go Further Together (one of our values). Some ways we support you:
- An annual wellbeing allowance to use on things like (but not limited to) fitness memberships development courses childcare travel charitable donations pet insurance home office set-up - the choice is yours!
- 100% coverage (and 80% for your dependents) of your monthly premiums for medical dental vision disability and life insurance for US-based employees.
- Employer contribution towards your retirement.
- Generous time off for vacation holidays parental leave volunteer time and other categories.
- Employee stock option program - we want each and every employee to share in the companys success.
At Linktree we believe in promoting a culture that celebrates unique backgrounds talents and experiences and were proud to be an equal opportunity workplace. We are creating an inclusive workplace where every individual feels valued respected and has equal opportunities to thrive. We aim to foster a diverse and inclusive environment where all team members have a sense of belonging. Linktree welcomes all people regardless of sex gender identity race ethnicity disability pregnancy age or other lived experience. If you require accommodations to fully participate in our opportunities please dont hesitate to reach us at your needs are important to us.
Required Experience:
Staff IC
