Staff Content Strategist

About Gusto

At Gusto were on a mission to grow the small business economy. We handle the hard stuff payroll health insurance 401(k)s and HR so owners can focus on their craft and their customers. With teams in Denver San Francisco and New York we support more than 500000 small businesses nationwide and are building a workplace that reflects the people we serve.

All full-time employees receive competitive base pay benefits and equity (RSUs) because everyone who helps build Gusto should share in its success. Offer amounts are determined by role level and location. Learn more about our Total Rewards philosophy.

AI is a fundamental part of how work gets done at Gusto. We expect all team members to actively engage with AI tools relevant to their role and grow their fluency as the technology evolves. AI experience requirements vary by role and will be assessed during the interview process.

About the Opportunity

Content is the front door of and the words on that door shape whether someone walks in.

is one of our key acquisition channels. The content across our site isnt a marketing afterthought but a growth lever. Every page headline and CTA is an opportunity to build trust convey clarity and guide prospective customers from discovery to conversion.

Were looking for a Staff Content Strategist Web to own the messaging content strategy and copy across the experience. This role sits at the intersection of content design editorial strategy and growth and reports into the Brand Studio team within our Design organization.

Youll set the strategic direction and execution for how Gusto talks to prospective customers: developing messaging frameworks writing high-converting page copy designing intent-led content structures and information architectures and optimizing experiences through A/B testing and experimentation. Youll partner closely with designers product managers engineers and web marketing teams.

Youll also be at the forefront of how AI transforms web content both in how you work (using AI tools to accelerate ideation drafting and optimization) and in the experiences you help shape.. That means deciding how AI-produced content gets reviewed how its held to the same trust standards as anything else on the site and where human judgment is non-negotiable.

If youre a strategic data-informed writer who thrives at the intersection of content design and growth and you want to own the content experience for a brand trusted by hundreds of thousands of small businesses this is your role.

Heres what youll do day-to-day

• Own the content strategy across what gets said to whom in what order and why with clear accountability for how content performs against acquisition and conversion goals
• Design intent-led content structures page frameworks and navigation flows that streamline user journeys from discovery to conversion
• Build high-performance messaging frameworks that turn complex product value propositions into compelling human-centric copy that drives measurable business impact
• Write end-to-end web copy from value propositions and headlines to CTAs microcopy and landing pages
• Proactively identify moments of friction across the web experience propose content solutions and validate through A/B testing and experimentation
• Partner closely with the interaction design lead product managers growth designers engineers and web marketing to ship cohesive web experiences
• Contribute to and evolve content standards voice guides and style documentation that others use and build from
• Use AI tools to accelerate your own workflow and build systems that scale messaging consistency voice implementation and content QA across the site
• Translate complex product and technical information into simple human accessible language

Heres what were looking for

• 58 years of experience in content strategy content design UX writing or web copywriting with demonstrated ownership of complex cross-functional digital experiences
• Demonstrated fluency with AI writing and ideation tools and a track record of using them to do better work not just faster work. Experience designing content experiences that are themselves AI-driven is required not a bonus
• Experience governing AI-generated content at scale including defining review criteria quality standards and the boundaries of where AI output is and isnt appropriate
• Experience setting or contributing to content standards voice guides style documentation or content systems that others use and build from
• Remarkable writing and editing skills clear concise accessible and inclusive.
• Robust systems thinking you can hold the big picture (how does this page connect to the broader journey) while nailing the details (is this microcopy precision and on-brand)
• Comfort working autonomously in ambiguous spaces you can take a complex poorly defined problem define a content strategy and drive it to completion without heavy oversight
• Experience designing for web with proficiency in Figma
• Track record of collaborating proficiently with product managers engineers brand and product designers
• Experience with high-volume experimentation and A/B testing on web experiences
• Experience shaping and socializing content strategy rationale with senior stakeholders including executives
• You ship. Strategy that never becomes a live page isnt interesting to you.

Compensation Details

At Gusto we strive to provide rewards that empower employees to achieve their financial and personal goals. We offer competitive compensation packages with a strong emphasis on equity based compensation (ownership in Gusto). To learn more about Gustos compensation philosophy and benefits offerings please view our Total Rewards Approach page.

Our cash compensation range for this role is $146000/yr to $183000/yr in Denver & most remote locations and $177000/yr to $222000/yr in San Francisco Seattle & New York. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.

Gusto has physical office spaces in Denver San Francisco and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles Gustos subsidiary whose physical office is in Scottsdale.

Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.

When approved to work from a location other than a Gusto office a secure reliable and consistent internet connection is required. This includes non-office days for hybrid employees.

Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds not just because its the right thing to do but because it makes our company stronger. If you share our values and our enthusiasm for small businesses you will find a home at Gusto.

Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race color religion national origin age sex (including pregnancy childbirth or related medical conditions) marital status ancestry physical or mental disability genetic information veteran status gender identity or expression sexual orientation or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories consistent with applicable federal state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey please fill out this form and a member of our team will get in touch with you.

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