Sr Organic Growth Manager

Happen Bank(formerly LendingClub)is built around a simple purpose: to clear the way to help people turn intention into action and action intofinancial progress. That means offering focused products a frictionless mobile-first experience and clear terms with no gotchas. Respect and fairness is part of our DNA and that ideal shapes how we work how we treat each other and how we invest in our employees and our community. Join us in using data bold thinking and a commitment to innovation to help clear the way for millions of Americans to achieve more.

Happen Bank is looking for a Sr Organic Growth Manager to own our web strategy and lead the evolution of our SEO and Generative Engine Optimization (GEO) this role youll shape how customers discover Happen through traditional search and AI-generated experiences driving qualified traffic customer engagement and business growth.

Youll partner closely with Brand Product Content and Engineering teams to translate technical and content strategies into measurable business outcomes while continually evolving our organic growth capabilities.

• Own web strategy and key performance metrics including bounce rate and conversion
• Oversee CMS workflows and manage the execution of landing page development and optimization
• Build and execute Happens end-to-end SEO and GEO strategy from keyword research and content planning to technical optimization and authority building
• Develop programs that grow Happens rankings across high-intent commercial insurance queries including coverage types industry-specific terms and informational searches across every stage of the funnel
• Research and execute strategies that improve Happens visibility in AI-generated answers across platforms like ChatGPT Perplexity Google SGE and emerging tools
• Audit and maintain site health partnering with Engineering to implement structured data improve crawlability and optimize performance in support of rankings
• Build measurement and reporting frameworks and share findings across all levels of management
• Translate tactical SEO and GEO findings into clear actionable recommendations for senior leadership

• 6 years of experience in web marketing user experience technical SEO or search and discovery optimization; bachelors degree or higher in Marketing Business or a related field; or equivalent combination of education and experience
• Deep experience in technical SEO and GEO fundamentals including crawlability and indexation metadata structured data and redirect strategy
• Hands-on experience with enterprise content management systems and translating optimization requirements into scalable templates components and standards
• Proven track record improving rankings and organic traffic in competitive high-intent keyword categories across SEO and GEO
• Experience working in financial services insurance or another highly regulated industry
• Strong bias for action and an executional mindset
• Stellar communication skills with a track record of turning tactical findings into digestible recommendations for senior leadership
• You have hands-on experience using AI tools to accelerate your work and improve output quality. Youre equally comfortable using them yourself and helping others apply them thoughtfully recognizing where human judgment and oversight are essential

Nice to Have

• Experience with analytical frameworks and A/B testing
• Familiarity with data manipulation and SQL

Work Location
San Francisco

The above locations are eligible offices for this locations have been determined to foster in-person collaboration with this roles team or the related business lines. We utilize a hybrid work model and our teams are in-office Tuesdays Wednesdays and -person attendance is essential for this roles success and remote placement will not be Bank offers relocation based on actual job level.

Time Zone Requirements
Local hours (PT)

While the position will primarily work local hours Happen Bank is headquartered in Pacific Time and our ideal candidate will be flexible working across time zones when necessary.

Travel Requirements
As needed travel to Happen Bank offices and/or other locations as needed.

Compensation
The target base salary range for this position is 00. The base salary of the role will be determined by job-related knowledge experience education skills and location. Base salary is just one part of Happen Banks Total Rewards package. You may also be eligible for long-term awards (equity) and an annual bonus (which is based on company performance employee performance and eligible earnings).

Were creating new financial services solutions for our members based on fairness simplicity and heart and we treat our employees the same way. We offer a competitive benefits package that includes medical dental and vision plans for employees and their families 401(k) match health and wellness programs flexible time off policies for salaried employees up to 16 weeks paid parental leave and more.

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Happen Bank is an equal opportunity employer and dedicated to diversity equity and inclusion in the workplace. We do not discriminate on the basis of race religion color national origin sex (including pregnancy childbirth reproductive health decisions or related medical conditions) gender gender identity gender expression sexual orientation age marital status veteran status disability status political views or activity or other applicable legally protected characteristics. We believe that a variety of perspectives will make our teams and business stronger as we work together to transform the traditional banking system.

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