Sr. Specialist, Marketing Insights & Analytics

About Northern Trust:

Northern Trust a Fortune 500 company is a globally recognized award-winning financial institution that has been in continuous operation since 1889.

Northern Trust is proud to provide innovative financial services and guidance to the worlds most successful individuals families and institutions by remaining true to our enduring principles of service expertise and integrity. With more than 130 years of financial experience and over 22000 partners we serve the worlds most sophisticated clients using leading technology and exceptional service.

Role/Department: Sr. Specialist Marketing Insights & Analytics/Demand Generation & Performance Marketing

At Northern Trust our Demand Generation & Performance Marketing team sits at the forefront of transforming how data digital engagement and analytics power growth. As part of our Data Digital & Demand (D3) Center of Excellence you will join a high-impact future-focused team that is redefining how marketing contributes to measurable business outcomes.
The D3 COE brings together expertise across marketing analytics performance media data engineering and customer insights to create a connected insight-driven marketing ecosystem. We operate as a strategic engine for the businesstranslating complex data into clear actionable intelligence that fuels smarter investment decisions sharper customer targeting and stronger commercial performance.

In this environment you wont just report on marketing performanceyoull help shape it. Youll work at the intersection of marketing data and technology partnering across functions to build scalable measurement frameworks unlock new growth opportunities and continuously optimize how we go to market.

This is an opportunity for a curious analytical and forward-thinking professional to be part of a team that is setting the standard for modern data-driven marketingwhere experimentation innovation and impact are at the core of everything we do.

The key responsibilities of the role include:
Analyze and report on performance across paid media channels including paid search display native and paid social campaigns.
Develop and maintain dashboards and reporting frameworks across platforms such as Power BI and Google Data Studio.
Measure and communicate key performance indicators such as CPL ROAS CAC and CLTV translating findings into actionable recommendations.
Partner with marketing sales and product stakeholders to align campaign objectives and measurement.
Support end-to-end tracking and tagging strategy using Google Tag Manager.
Work with data engineering and analytics partners to define data requirements new data automations and improve reporting.
Leverage marketing platforms (GA4 CM360 Google Ads LinkedIn Campaign Manager Marketo and agency platform) to monitor performance.
Support testing and experimentation to improve campaign outcomes.
Support integrated campaign reporting across funnel stages for marketing stakeholders.
Identify gaps in measurement attribution and reporting.

Skills/Qualifications:
35 years of experience in marketing analytics performance marketing or digital media measurement
Experience working with a range of marketing and advertising platforms such as Google Analytics (GA4) Google Ads LinkedIn Campaign Manager Campaign Manager 360 (CM360) Marketo or similar tools
Strong experience with reporting and visualization tools such as Power BI and/or Google Data Studio
Working knowledge of Google Tag Manager and digital tracking implementations
Foundational SQL skills to query and validate marketing datasets
Experience analyzing and optimizing campaigns based on CPL ROAS and CAC
Strong analytical and problem-solving skills
Ability to manage multiple priorities and communicate effectively

Preferred Qualifications:
Experience working in B2B lead generation and long sales cycle environments
Exposure to customer data platforms such as Twilio Segment or similar tools
Familiarity with identity resolution concepts or platforms such as LiveRamp
Understanding of marketing attribution models
Experience supporting integrated campaign reporting

What Success Looks Like:
Delivers actionable insights tied to business outcomes
Improves campaign efficiency through optimization
Enhances consistency and standardization of measurement
Acts as a trusted partner to stakeholders
Contributes to scalable measurement frameworks

**Applicants must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future. Northern Trust will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H-1B L-1 TN O-1 E-3 H-1B1 F-1 J-1 OPT CPT or any other employment-based visa).

Working Model: Hybrid (#LI-Hybrid)
We have a balanced hybrid working model to ensure you get the flexibility you need and the successful candidate will spend their time between working in the office and working from home.

#LI-EA1

Salary Range:

Salary range is a good faith estimate of base pay. Northern Trust provides a comprehensive benefits package including retirement benefits (401k and pension) health and welfare benefits (medical dental vision spending accounts and disability) paid time off parental and caregiver leave life & accident insurance and other voluntary and well-being benefits. Northern Trust also provides a discretionary bonus program that may include an equity component.

Working with Us:

As a Northern Trust partner greater achievements await. You will be part of a flexible and collaborative work culture in an organization where financial strength and stability is an asset that emboldens us to explore new ideas.

Movement within the organization is encouraged senior leaders are accessible and you can take pride in working for a company committed to assisting the communities we serve!Join a workplace with a greater purpose.

Wed love to learn more about how your interests and experience could be a fit with one of the worlds most admired and sustainable companies! Build your career with us andapply today.#MadeForGreater

Reasonable accommodation

Northern Trust is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process please email our HR Service Center at .

We hope youre excited about the role and the opportunity to work with us. We value an inclusive workplace and understand flexibility means different things to different people.

Apply today and talk to us about your flexible working requirements and together we can achieve greater.