Sr. SEO Manager

About Us

iCrossing is a Hearst-backed marketing and technology partner built for how brands grow today. Asoutcomes architects we bring together strategy media experience engineering data and AI to build connected digital systems that improve performance strengthen customer experiences and support measurable business growth.

Our work is grounded in data-backed strategy modern digital visibility and connected execution. We help brands perform now while transforming for whats next designing the platforms content media and operating models that help them move faster learn smarter and scale what works.

At iCrossing youll work with teams across marketing technology and experience to solve complex client challenges with strategic breadth and executional depth. As part of Hearst we combine agency agility with access to powerful data insights audiences content and technology the worlds leading media entertainment and content company which gives us access to the most valuable data and insights talent and audiences.

Your Impact

As a Sr. Manager SEO you will provide day-to-day SEO& GEOleadership for advanced/large clients to drive organic growth and ensure the success of our clients digital marketing campaigns. You will broaden overall engagements with your cross-channel knowledge and you can lead more junior SEO personnel on enterprise-level clients. This role requires an advanced understanding of SEO best practices analytics and emergingsearch paradigms such as generative AI zero-click search and multi-modal discovery. The Sr. Manager participates in new business pitches and helps shape the companys SEO& GEOproduct offering. The ideal candidate will have a proven track record of successful SEO engagements demonstrated leadership skills and the ability to work collaboratively with cross-functional teams to realize outcomes for clients. This is a full-time role and requires 2 days per week in the office.

What youll do

Strategic Planning and Client management

• Develop and implement comprehensive SEO-focused strategies that align with clients business goals.
• Conduct in-depth findability research competitive analysis and market trends to inform strategy.
• Serve as a primary day-to-day point of contact for key client accounts ensuring satisfaction and success with engagements focused on SEO.
• Present SEO strategies reports and results that connect with broader business objectives in a clear and compelling manner.

Execution Optimization Reporting and Analysis

• Oversee the execution of comprehensive SEO& GEOprograms including technical SEO content optimizationproof and entitystrategy and adjacentservices (i.e. Content Creation CMS enhancements landing pages and digital analytics).
• Utilize advanced SEO tools and analytics platforms including the iCrossing proprietary toolset to monitor analyze and report on campaign performance.
• Identify opportunities for optimization and growth and implement changes to improve and expand SEO focused engagements.
• Develop and deliver comprehensive SEOAI and Discoverability reports including performance metrics insights and actionable recommendations.
• Use data-driven analysis to measure the success of SEO focused initiatives and inform future strategies.

Leadership and Collaboration

• Mentor and guide more junior SEO professionals fostering a culture of continuous learning and innovation.
• Identify needs and help develop training materials for enhanced and expanded ways of working for SEO focused client engagements.
• Work with cross-functional teams with resources from Business Solutions and Transformation Strategy Experience Design & Content Solutions Media and Digital Solutions to deliver cohesive and effective digital marketing strategies.
• Stay up to date with the latest related market trends including but not limited to search engine algorithm updates the impacts of new technology and industry best practices.
• Create demand for iCrossing services through developing industry POVs and thought leadership papers.
• Craft compelling client case studies to support marketing-influenced leads.

Who you are

• 6 years experience working in SEO for agencies or large brands.
• Bachelors degree in business marketing computer science information technology or related field strongly preferred.
• Extensive understanding of SEO principles best practices and industry trends
• Experiencedesigning andapplying GEO tactics to realizeKPI growth for enterprise-level brands
• Strong analytical skills: ability to draw conclusions from data and take action accordingly.
• Results-driven with strong business acumen
• Strong Web analytics experience across key platforms like Google Analytics & Adobe Analytics
• Fundamental understanding of technical SEO; experience with HTML CSS JavaScript and web design technologies
• Possess strong storytelling and presentation capabilities.
• Ability to pivot quickly and work in a rapidly changing environment and adapt as necessary.
• Highly organized with excellent analytical time management problem-solving and project management abilities
• Proven ability to manage multiple projects and clients simultaneously.
• Highly proficient with Microsoft Office; advanced Excel and PowerPoint skills a plus
• Excellent communication skills both written and verbal
• Strong mathematical and writing skills.
• Able to work well in a team environment and have a positive attitude.

The estimated salary range for this position in Chicago is between $90000 and $108000. For New York Citythe estimated salary range for this position is between $100000 and $120000. The range for this position in other geographies may vary based on market differences.The actual compensation will be determined based on experience and other factors permitted by law.

We also offer a competitive benefits package that includes:

1. Medical dental vision life and disability insurance
2. 401(k) Retirement Plan
3. Flexible Spending & Health Savings Account
4. Paid holidays vacation and sick time
5. Parental Leave
6. Employee assistance program and other company benefits.