Sr Salesforce Business Analyst with SFMC

Role name:

Sr Salesforce Business Analyst with SFMC

Role Description:

Design develop and maintain Salesforce Marketing Cloud solutions to meet business requirements. Collaborate with marketing and Technology teams to understand their needs and translate them into technical solutions. Implement marketing campaigns using email studio Modile studio automation workflows and customer journeys withinSFMC. Develop custom applications and integrations usingSFMCAPIs AMPScript and SSJS Real time triggers HTML/CSS and leverage Automation Studio and Journey Builder for automation. Design and implement API data integration and ETL processes to ensure accurate and timely data flow betweenSFMCand other systems. Troubleshoot and resolve technical issues related toSFMCconfigurations automation and data synchronization. Stay up to date with the latestSFMCfeatures best practices and industry trends to continuously improve our marketing technology stack. Document development processes configurations and integrations for reference and training purposes. Collaborate with cross-functional teams to drive data-driven decision-making and improve marketing effectiveness.

Competencies:

Digital : Salesforce Marketing Cloud

Experience (Years):

8-10

Essential Skills:

3-4 years of hands-on experience with Salesforce Marketing Cloud (SFMC) development and configuration. Proficiency inSFMCEmail Studio Automation Studio and Journey Builder. Strong knowledge ofSFMCAPIs AMPScript and SSJS with the ability to develop custom integrations. Familiarity with marketing automation concepts and best practices. Experience working with JIRA or similar work tracking tools. Facilitate root cause analysis and proper documentation for defects/bugs.