Sr. Programmatic Ad Ops Analyst

Key Responsibilities

Campaign Setup & Execution

• Own campaign setup launch and management across DSPs from start to finish with minimal oversight

• Manage audience targeting inventory selection pacing spend and client KPIs to drive performance

• Monitor budgets and pacing to ensure full delivery across assigned campaigns

• Implement optimization strategies around inventory management engagement brand safety viewability and bidding to align with client needs and best practices

Optimization & Reporting

• Monitor campaign performance daily; identify trends troubleshoot delivery issues and execute optimization plans with limited assistance

• Provide initial analysis of campaign performance and prepare client-facing reports and recap presentations with some guidance

• Ensure campaign profitability by monitoring margins and adjusting bids

• Partner with analytics and strategy teams to align insights with messaging and creative testing

Technical & Operational Tasks

• Maintain accurate trafficking of creatives pixels and tracking tags including GTM UTM and third-party measurement tools

• Troubleshoot agency platform-related questions with some assistance from senior team members

• Develop strong comfort and working knowledge of all SSPs leveraged at Big Happy

Cross-Team Collaboration

• Work closely with Strategy Analytics and Creative teams to translate marketing goals into programmatic execution plans

• Communicate clearly with account managers and clients when needed to explain performance opportunities and platform insights

• Collaborate closely with Publisher Development Team to align on inventory media spend publisher queries and KPIs

Skills Knowledge and Expertise

• 2-5 years of hands-on programmatic ad buying experience (DSP or SSP).
• Strong understanding of trafficking audience segmentation pixel implementation and programmatic ecosystem mechanics.
• Experience optimizing toward KPIs such as CTR ROAS CPA CPM and viewability.
• Strong analytical mindset with the ability to interpret data and translate insights into action.
• Advanced comfort with Microsoft Office particularly Excel for data analysis (pivot tables complex formulas)
• Comfortable managing multiple campaigns simultaneously in a fast-moving environment

Opportunities for Excellence

• Detail-Oriented: You catch issues before they become problems.
• Curious & Resourceful: You proactively explore platform capabilities and new opportunities.
• Clear Communicator: You can explain technical concepts in simple language.
• Collaborative: You work well across creative media and strategy teams.
• Ownership Mindset: You take responsibility for results and drive improvements.
• Calm Under Pressure: You can manage pacing troubleshooting and deadlines without losing focus.

Benefits

• Full-time position with a competitive base salary and commissions
• Access to benefits including Healthcare Dental and Vision
• Participation in Big Happys stock program
• Paid Parental Leave
• Unlimited PTO
• Big Happy-provided laptop
• Team Happy camaraderiecelebrating wins learning from challenges and fostering continuous career growth
• A workplace culture where you can be yourself contribute meaningfully and be valued for your impact