Sr. Product Marketing Manager, WorldWide Returns & ReCommerce

WorldWide Returns & ReCommerce (WWRR) is seeking a Product Marketing Manager to drive seller awareness understanding and adoption of Amazons recovery programs including Grade & Resell (G&R) Refurbishment Liquidation and Selling Partner Managed Grading (SPMG).

You will own the end-to-end go-to-market strategy for recovery programs across the seller lifecycle from awareness through enrollment activation and ongoing engagement. Youll craft messaging that makes complex fee structures and recovery economics intuitive develop campaigns that reach sellers across channels (email Seller Central social media events AI assistants) and build measurement frameworks that tie marketing activity to enrollment conversion and seller cost improvement.

Key job responsibilities
Strategy & Execution
Own GTM planning for recovery program launches expansions and fee changes for different seller segments
Seller Insights & Messaging
Translate complex recovery economics into clear compelling value propositions sellers can act on
Conduct seller research (surveys interviews VoS program) to understand awareness gaps enrollment barriers and perception of value
Adoption & Conversion
Own the awareness-to-enrollment funnel: define metrics identify drop-off points and implement experiments to improve conversion at each stage
Develop a White Glove marketing toolkit for Account Managers engaging the high-opportunity sellers
Measurement & Optimization
Establish channel attribution: which touchpoints drive enrollment conversion
Track campaign performance against adoption activation and retention metrics
Cross-Functional Collaboration
Own the seller outreach strategy and align with business team on adoption goals.
Partner with Product teams to optimize enrollment UX in-product nudges and recommendation placements (R&R Central Amelia homepage cards)


A day in the life
Your day blends strategy with execution. You might spend the morning analyzing which seller segments are underperforming on enrollment and why then shift to partnering with product teams on messaging for an upcoming program launch. Afternoons could involve crafting content that makes complex recovery economics feel simple reviewing campaign results or preparing materials for an upcoming seller event. Youll regularly connect with Account Managers product managers and cross-functional partners to ensure what we build and what we say to sellers are aligned.

About the team
The WWRR Seller Services team builds the products and experiences that help Amazon sellers recover value from returned inventory. We own Grade & Resell Refurbishment Liquidation Returnless Refunds and Selling Partner Managed Grading programs that collectively represent millions in seller cost-reduction opportunity. Our mission is to transform returns from a costly burden into an intelligent recovery system. Were a cross-functional team of product managers engineers and marketers working to increase seller adoption build trust through transparency and deliver measurable financial value to hundreds of thousands of FBA sellers worldwide.

- 6 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience building executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches

- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation profiling and targeting

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at WA Bellevue - 142800.00 - 193200.00 USD annually