Sr Product Marketing Manager

Your work days are brighter here.

Were obsessed with making hard work pay off for our people our customers and the world around us. As a Fortune 500 company and a leading AI platform for managing people money and agents were shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join youll feel it. Not just in the products we build but in how we show up for each other. Our culture is rooted in integrity empathy and shared enthusiasm. Were in this together tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether youre building smarter solutions supporting customers or creating a space where everyone belongs youll do meaningful work with Workmates whove got your return well give you the trust to take risks the tools to grow the skills to develop and the support of a company invested in you for the long haul. So if you want to inspire a brighter work day for everyone including yourself youve found a match in Workday and we hope to be a match for you too.

About the Team

About the Role

The Financial Management Product Marketing team is seeking a results-driven Sr. Product Marketing Manager to own the outbound GTM strategy positioning messaging and adoption for Workday Accounting Center. This role will also support Workday Decision Intelligence for Finance and our Financial Test Suite.

In this role you will lead product marketing for Workday Decision Intelligence for Finance the foundation of our contextual data narrative and finance AI story. You will champion market adoption for next-generation AI agents and support upcoming partner launches.

You will work closely with Product Management leadership Sales Solution Consulting Customer Success and Demand Generation to accelerate pipeline improve win rates and support partner channels.

Positioning & Messaging Narrative

• Refresh Narrative & Personas: Define and update product messaging for Accounting Center and the intelligent data core tailored to CFOs Controllers FP&A leaders and IT/data personas.

• Articulate AI Value: Clearly communicate Workdays finance AI story highlighting how our intelligent data core and agentic solutions drive superior insights and learning.

Product Launches & Go-To-Market Execution

• AI Agent Launches: Plan and execute launch strategies for next-generation AI agents including the Financial Audit Agent and Financial Test Agent ensuring clear pipeline and adoption metrics.

• Packaging & Pricing Transitions: Support product pricing changes and major GTM transitions including the evolution to ACC Data Cloud.

• Campaign & Outbound Support: Partner with Demand Gen to design marketing campaigns website content online ads trade show presentations and customer testimonials.

Sales Enablement & Collateral Development

• Enablement Assets: Create maintain and deliver high-impact collateral including pitch decks FAQs white papers demo narratives data sheets and competitive battlecards.

• Field Empowerment: Proactively support direct sales and partner channels with product education talk tracks and use cases to elevate win rates in key financial sales cycles.

ISV & Ecosystem Strategy

• ISV Partner GTM: Drive outbound launch plans and marketing execution for strategic ISV integrations across key industries.

Customer Insights & Adoption Marketing

• Market & Competitive Intelligence: Conduct in-depth market research customer interviews and win/loss analysis to inform GTM execution and product roadmaps.

• NRR & Adoption Protection: Develop targeted lifecycle messaging and communications to increase product utilization safeguard Net Retention Rate (NRR) and drive expansion.

About You

Basic Qualifications

• Domain Expertise: 36 years of product marketing experience within enterprise accounting business intelligence (BI) data management or ERP software.

• Technical & Market Knowledge: Strong understanding of enterprise application ecosystems modern BI financial data foundations and agentic AI/AI solutions.

• Strategic & Tactical Mastery: Proven capability to operate as a strategic thinker while executing tactically on deliverables under tight timelines.

• Cross-Functional Influence: Demonstrated track record of leading cross-organizational launch plans and collaborating seamlessly across Product Sales and Marketing teams.

Other Qualifications

• Communication Skills: Excellent verbal written visual and presentation skills with a track record of creating compelling content for external audiences.

Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidates compensation offer will be based on multiple factors including but not limited to geography experience skills job duties and business need among other things. For more information regarding Workdays comprehensive benefits please click here.

Additional Considerations:

Our Approach to Flexible Work

With Flex Work were combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections maintain a strong community and do their best work. We know that flexibility can take shape in many ways so rather than a number of required days in-office each week we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers prospects and partners (depending on role). This means youll have the freedom to create a flexible schedule that caters to your business team and personal needs while being intentional to make the most of time spent together. Those in our remote home office roles also have the opportunity to come together in our offices for important moments that matter.

Pursuant to applicable Fair Chance law Workday will consider for employment qualified applicants with arrest and conviction records.

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.

At Workday we are committed to providing an accessible and inclusive hiring experience where all candidates can fully demonstrate their skills. If you require assistance or an accommodation at any point please email .

Are you being referred to one of our roles If so ask your connection at Workday about our Employee Referral process!

At Workday we value our candidates privacy and data security. Workday will never ask candidates to apply to jobs through websites that are not Workday Careers.

Please be aware of sites that may ask for you to input your data in connection with a job posting that appears to be from Workday but is not.

In addition Workday will never ask candidates to pay a recruiting fee or pay for consulting or coaching services in order to apply for a job at Workday.