Sr. Product Marketing Manager

Sr. Product Marketing Manager

DefenseStorm is hiring a Senior Product Marketing Manager to own positioning messaging and go-to-market execution for the only cyber risk platform built exclusively for banks and credit unions. Youll translate GRID Active MDR and Risk & Governance AI and partner-augmented capabilities into narratives that land with CISOs risk officers CIOs and their teams.

Youll own full-funnel product marketing positioning launches voice-of-customer competitive intel sales enablement inside a go-to-market org that runs on AI-native workflows: a connected system of Claude skills that plans drafts and QAs go-to-market content a Notion knowledge base that other AI workflows read from directly and GuideFlow an interactive demo tool turning product walkthroughs into self-serve buyer journeys. You wont just use AI tools to write faster; youll build and maintain the automations that keep the function running. Working cross functionally across Marketing Sales Customer Success and Product youll have the opportunity to create lasting impact for our customers our market and our company.

Location
Atlanta GA
Remote

Job Duties and Responsibilities

• Own DefenseStorms core messaging architecture Company Messaging Platform Messaging for GRID Active the Strategic Messaging Map and the DefenseStorm Lexicon and keep it current as the product and competitive landscape move.
• Maintain ICP and segmentation definitions across bank segments (Growth Challengers Niche Large Regional Leaders) and credit union segments (Champions Expanders Strivers Survivors) consistently across Salesforce campaign targeting and territory planning.
• Run the weekly competitive and market intelligence read-out against competitor set and the broader cyber and risk field and keeping the Competitive Intel database and battlecards current and using the insights as ideas for new content.
• Run the voice-of-customer workstreams partnering closely with Product leadership.
• Deliver and execute on product and solution level content strategy working closely with demand marketing sales and product to make sure theres relevant content in the right format to put in the channels that matter to our customers and market.
• Be the marketing counterpart to Product on launch tiering commercial planning and roadmap visibility for every release including a standing weekly sync.
• Lead go-to-market for new capabilities features products & partners: internal & external release comms SME-reviewed web page updates refreshed product data sheets and one-pagers relevant demo videos and other needed content.
• Own the interactive demo strategy: working with all customer and prospect facing teams to develop use cases for different scenarios and working with the relevant teams to product the content.
• Keep the sales knowledge base value frameworks and sales intro decks accurate and aligned to what sellers actually build proposals from not what marketing assumes they use.
• Build and deliver enablement resources: FAQs objection handling and live training tied to releases and competitive moves with Sales & Product leadership.
• Support partner go-to-market (e.g. technology alliances like CrowdStrike) with content and positioning that Partnerships can execute independently.
• Own and extend the Content Machine AI workflow that turns market signals into briefs campaign plans and drafted content with brand and terminology QA built in.
• Build document and maintain Claude skills and automations that keep marketings knowledge base content pipeline and sales-facing materials in sync with the product.
• Partner with Sales/RevOps and Data on segmentation GTM data quality and reporting.

• 5 years of B2B SaaS product marketing experience owning positioning messaging and launches end to end.
• 2 years in cybersecurity financial services or another regulated B2B software category you know why examiner isnt auditor.
• Experience building a repeatable voice-of-customer practice turning call transcripts reviews and other insights into content and messaging inputs.
• Hands-on experience building and maintaining AI-driven marketing workflows custom GPTs Claude skills or comparable agentic automations not just using AI tools to draft copy faster.
• A track record of shipping product launches end-to-end: positioning through sales enablement through market feedback.
• Excellent plain-language writing you can turn 5M events per FI per day filtered to about one actionable alert into a sentence a community bank CISO actually wants to read.Comfort owning a living knowledge base (Notion or similar) as a single source of truth and the discipline to keep it that way once the newness wears off.

Preferred Education and Experience

• Experience marketing MDR SOC GRC or risk-and-governance products specifically.
• Prior experience inheriting or building a product marketing function through a team transition or backfill.
• Familiarity with FFIEC GLBA or NCUA-adjacent compliance language.
• Experience with tools like Salesforce a SQL data warehouse (we use ClickHouse) Gong and marketing automation platforms.

DefenseStorm provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.

Notice: Use of Automated Decision-Making Technology

As part of our hiring process DefenseStorm may use automated decision-making technology (ADMT) to assist in evaluating screening ranking or scoring applicants for this role. This technology may materially influence decisions about your eligibility for or selection for employment.

If you would like additional information about the ADMT used in this process including its name the developer and the categories of personal data it uses please contact