Sr. Product Manager, Relay Carrier Onboarding and Compliance
Atlanta, GA - USA
Department:
Job Summary
In this role you will own the vision roadmap and end-to-end product strategy for the systems and experiences that govern how carriers are onboarded onto Relay and how their safety and compliance posture is continuously monitored. You will design and scale products that accelerate carrier activation reduce time-to-first-load and automate compliance verification.
This is a high-visibility high-impact role at the intersection of carrier experience regulatory compliance safety and product strategy. The ideal candidate is a product leader with a track record of building onboarding trust and safety or compliance products at scale ideally in a marketplace gig economy or transportation platform context who can balance the urgency of carrier activation with the rigor of safety and regulatory enforcement.
Key job responsibilities
Onboarding Product Vision & Strategy:
- Define and own the multi-year product vision and roadmap for carrier onboarding aligning with Relays broader carrier acquisition activation and supply acceleration strategy.
- Identify and prioritize the highest-impact investments across onboarding workflow design document collection carrier credentialing and first-load activation to reduce friction and accelerate time-to-haul.
- Develop a deep understanding of carrier onboarding pain points drop-off patterns and activation barriers across carrier segments (fleet size supply type geography) to design an onboarding experience that converts newly registered carriers into active productive participants in the Relay network.
- Benchmark against leading onboarding and credentialing platforms to identify best practices and differentiation opportunities that position Relay as the easiest and most trusted marketplace for carriers to get started.
Safety & Compliance Product Design
- Design and own the product suite for carrier safety and compliance verification including FMCSA US DOT operating authority and BASICs verification checks.
- Build and scale automated compliance monitoring systems that continuously verify carriers and proactively identify lapses before they create network risk.
- Partner with Legal Safety and Ops teams to ensure all compliance products reflect current FMCSA DOT and regulatory requirements and that enforcement actions are applied consistently and defensibly across the carrier base.
Carrier Activation & Supply Acceleration
- Own the product roadmap for carrier activation features within Relay including guided onboarding UX progress tracking milestone notifications and proactive nudges that move carriers from registration through search booking and first-load execution.
- Design and drive carrier lifecycle programs that identify and address activation bottlenecks carriers who register but never search search but never book or book but never haul with targeted interventions to close conversion gaps.
Cross-Functional Leadership & Influence
- Serve as the single-threaded product leader for Carrier Onboarding and Safety and Compliance coordinating across Ops Product Engineering Finance Legal Safety and Leadership.
- Build and maintain strong relationships with senior leadership and stakeholders across Relay Product/Tech and Ops teams.
- Define and track program metrics including onboarding conversion rates time-to-first-load compliance verification cycle times carrier suspension and reinstatement rates safety incident rates and violation rate trends. Deliver regular executive-level reporting on program health and carrier safety outcomes.
- Develop carrier-facing communications and in-app experiences that make onboarding and compliance intuitive transparent and easy to navigate.
A day in the life
Your day begins with a review of onboarding funnel metrics tracking carrier registration-to-activation conversion rates compliance verification queue depths and early signals of onboarding drop-off across key carrier segments. From there youre in a roadmap review with Engineering to align on the next compliance automation launch followed by a cross-functional sync with Legal and Safety to finalize the enforcement the afternoon youre presenting a carrier activation strategy to Director and VP-level stakeholders grounding your recommendations in onboarding funnel data compliance pass rates and competitive benchmarking. Your customers are the carriers who depend on Relay for their livelihoods and the Ops and Safety teams who depend on a compliant safe and reliable carrier base. The core problems youre solving: accelerating carrier activation ensuring every carrier on the network meets Amazons safety and compliance standards and building an onboarding and compliance experience that makes Relay the most trusted place to go for carriers from day one and every day after.
About the team
The Technology Transportation Services (TTS) organization builds software systems that work across our vendors warehouses and carriers to optimize both time and cost of getting the packages delivered. Our services already handle thousands of requests per second make business decisions impacting billions of dollars a year integrate with a network of small and large carriers owner operators and drivers worldwide manage business rules for millions of unique products and improve ordering and delivery experience for millions of online shoppers. That said this remains a fast growing business and our technical journey has only started. With rapid expansion into new geographies innovations in supply chain unique delivery models for products ranging from Amazon Fresh groceries ultra-fast Prime Now deliveries of big-screen TVs increasingly complex transportation network and growing number of shipments worldwide we see a massive opportunity to fundamentally change the way people get the stuff they need and make a big impact by cutting billions of dollars of transportation costs from the ecosystem. Our mission is to build the most efficient and optimal transportation solution on the planet using our science and technology muscle as our biggest advantage.
- 5 years of product or program management product marketing business development or technology experience
- Bachelors degree or equivalent
- Experience owning/driving roadmap strategy and definition
- Experience with end to end product delivery
- Experience with feature delivery and tradeoffs of a product
- Experience as a product manager or owner
- Experience owning technology products
- Experience in influencing senior leadership through data driven insights
- Experience working across functional teams and senior stakeholders
- Bachelors degree in business administration finance economics computer science data science engineering or other related field
- Knowledge of key customer experience metrics and methodology (e.g. NPS)
- Experience in using statistical analysis to identify issues or opportunities for improvement
- MBA
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at GA Atlanta - 136000.00 - 184100.00 USD annually
USA WA Bellevue - 136000.00 - 184100.00 USD annually
Required Experience:
Senior IC
About Company
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