Sr. Product Manager, Digital Experience Onsite

The Senior Product Manager Digital Experience at Bass Pro Shops leads customer-centered digital product initiatives across ecommerce mobile retail technology and omnichannel experiences. This role is responsible for independently driving complex initiatives from discovery through delivery and optimization balancing customer needs business objectives operational realities and technical feasibility to deliver measurable outcomes.

This is a hybrid product management and digital experience role requiring expertise in both product strategy and user experience thinking. The Senior Product Manager partners closely with UX engineering analytics and business stakeholders to define product direction create scalable digital experiences and continuously improve customer and business outcomes through modern product practices data-informed decision making and agile execution.

This is an in-office role based in Springfield Missouri.

ESSENTIAL FUNCTIONS:

Lead discovery efforts for complex digital initiatives leveraging customer research analytics usability insights stakeholder input and market trends to identify opportunities.

Translate customer needs business goals and operational challenges into product strategies experience principles and prioritized roadmaps.

Define product objectives success metrics KPIs and feature goals that drive measurable customer and business outcomes.

Facilitate workshops journey mapping sessions ideation activities and cross-functional alignment discussions.

Evaluate opportunities through the lens of customer experience business value technical feasibility scalability and accessibility.

Monitor ecommerce retail technology AI and digital experience trends to identify opportunities for innovation and growth.

Create and Lead Delivery-Ready Product and Experience Definition

Lead the creation of workflows journey maps ui designs prototypes user stories acceptance criteria and other implementation-ready artifacts.

Apply design systems accessibility standards and established interaction patterns to create cohesive digital experiences.

Translate product concepts and experience strategies into clear requirements and developer-ready documentation.

Manage and prioritize product backlogs balancing customer value business priorities dependencies and technical considerations.

Partner closely with UX engineering analytics QA merchandising marketing operations and business stakeholders throughout delivery.

Drive Product Evolution Optimization and Practice Maturity

Monitor product performance customer behavior adoption metrics and business results to identify optimization opportunities.

Lead iterative improvements through experimentation analytics usability findings customer feedback and post-launch learning.

Present recommendations tradeoffs and product direction to stakeholders and leadership audiences.

Influence roadmap decisions by connecting customer insights business priorities and delivery realities.

Contribute to the evolution of product practices UX collaboration models documentation standards AI-enabled workflows and team effectiveness.

Advance Personal and Professional Expertise Through Individual Development Efforts

Maintain expertise in digital product management customer experience ecommerce retail technology AI and emerging industry trends.

Explore and adopt new tools workflows and methodologies that improve product discovery communication and delivery effectiveness.

ALL OTHER DUTIES AS ASSIGNED

EXPERIENCE/QUALIFICATIONS:

Bachelors Degree in Business Computer Science Information Systems User Experience Digital Product Design Marketing Human-Computer Interaction or related discipline or equivalent relevant experience in digital product management customer experience UX/product design business analysis or digital commerce

7 years of experience in digital product management digital experience strategy UX design product design ecommerce customer experience retail technology omnichannel commerce or related digital solutioning roles

Strongly preferred experience operating in hybrid product management and UX/product design roles with the ability to contribute across product strategy customer experience definition workflow creation wireframing prototyping and agile delivery

Experience leading customer-facing digital products ecommerce platforms mobile applications retail technology initiatives or omnichannel customer experiences within agile product development environments

Experience independently leading complex digital initiatives from discovery through delivery with limited oversight

Experience translating customer needs operational challenges business objectives and technical considerations into scalable digital product solutions and implementation-ready artifacts

Experience creating and guiding user stories workflows wireframes mockups prototypes journey maps acceptance criteria functional requirements or related delivery documentation

Experience leveraging customer research analytics experimentation usability insights session replay tools or testing methodologies to inform product decisions and experience direction

Experience collaborating cross-functionally with product managers UX designers developers analysts QA teams marketers and business stakeholders to align product strategy and delivery execution

Experience utilizing or contributing to design systems reusable patterns and scalable interaction standards across digital products preferred

Familiarity with AI-assisted workflows and modern digital tools that support ideation prototyping documentation research synthesis and delivery enablement preferred

Experience supporting iterative product delivery backlog management sprint planning roadmap prioritization and agile execution practices preferred

KNOWLEDGE SKILLS AND ABILITY:

Strong product thinking with the ability to translate customer needs business objectives operational considerations and technical constraints into actionable digital solutions

Strong fluency across both product management and UX disciplines with the ability to navigate seamlessly between customer experience definition product strategy agile execution and delivery enablement

Ability to balance strategic product thinking with customer experience design principles to create intuitive scalable and commercially effective digital solutions

Ability to independently lead complex digital initiatives with minimal oversight while aligning cross-functional teams around product direction and delivery priorities

Strong communication facilitation collaboration and stakeholder management skills with the ability to influence product direction and organizational alignment

Ability to create and guide implementation-ready artifacts including user stories workflows acceptance criteria mockups wireframes prototypes journey maps and functional documentation

Familiarity with customer experience principles ecommerce best practices responsive/mobile-first experiences retail technology ecosystems and usability standards

Comfort utilizing AI-assisted workflows analytics platforms modern collaboration tools and emerging technologies to accelerate ideation visualization decision-making and delivery effectiveness

Strong organizational prioritization analytical and problem-solving skills within agile and iterative product development environments

Ability to navigate ambiguity identify strategic opportunities and proactively drive product discovery solution exploration and continuous optimization efforts

Passion for building intuitive digital experiences and solving customer and business problems through technology innovation and experience-led product thinking

TRAVEL REQUIREMENTS: N/A

PHYSICAL REQUIREMENTS:

Regularly completes computer work.

WORK ENVIRONMENT: Office

Full Time Benefits Summary:
Enjoy discounts on retail merchandise our restaurants world-class resorts and conservation attractions!

• Medical
• Dental
• Vision
• Health Savings Account
• Flexible Spending Account
• Voluntary benefits
• 401k Retirement Savings
• Paid holidays
• Paid vacation
• Paid sick time
• Bass Pro Cares Fund
• And more!

Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race color creed religion sex pregnancy sexual orientation gender identity age national origin ancestry citizenship status disability veteran status genetic information or any other basis protected by applicable federal state or local law.

Reasonable Accommodations

Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.
If you need a reasonable accommodation for any part of the application process please visit your nearest location or contact us at