Sr. Paid Media Specialist

About Lucid

At Lucid we are creating exceptional mobility experiences through innovation to drive the world forward. Built on Lucids proprietary technology and software-defined vehicle architecture our award-winning vehicles bring our Compromise Nothing approach to the global automotive market. That means refusing to choose between performance and sustainability design and engineering ambition and Lucid Air and Lucid Gravity we have designed and built vehicles that have redefined their segments combining exceptional range performance design and expansive space in a single experience.

We achieve this through deep vertical integration with design engineering and productionhappening in-houseacross our global offices the world united by a shared commitment to refusing to settle youcanhelpredefinewhatspossible andshape the future of mobility.

We are seeking a highly organized and datadriven Sr. Paid Media Specialist to support the Growth Marketing team in the execution optimization and operational management of multichannel paid media campaigns. This role will work closely with the paid media team our media agency and cross-functional partners to keep campaigns running smoothly across performance and brand channels.

The ideal candidate brings strong cross channel paid media experience a solid understanding of campaign operations and the project management skills needed to manage timelines QA launches coordinate creative workflows and communicate effectively with direct vendors and agency partners.

You Will:

• Monitor Paid Search and Paid Social campaigns daily reviewing pacing delivery and performance trends and partnering with the media agency on optimizations QA and troubleshooting.
• Support coordination and execution of brand and upperfunnel campaigns across Addressable Programmatic CTV/OTT and OOH partnering closely with direct vendors and our media agency.
• QA all campaign launches confirming accurate setup across platforms and vendor partners including tracking UTMs landing pages targeting budget allocation and creative spec adherence.
• Manage and maintain paid media timelines ensuring assets briefs tracking elements IOs tags and vendor requests are delivered on schedule.
• Partner closely with our media agency on briefs targeting plans trafficking details pacing reviews optimization recommendations and reporting deliverables.
• Own campaign project management including tracker management workflow organization stakeholder alignment and ensuring launch readiness across all channels.
• Work with Creative Marketing to track creative requirements manage production timelines and ensure assets meet platform and vendor specifications.
• Own creative trafficking including QA naming conventions UTM validation tracking verification and submitting assets across platforms and vendor portals.
• Monitor budget pacing reconcile media billing and proactively flag discrepancies overspend/underspend risks and optimization opportunities.
• Build and maintain weekly and monthly reporting across performance and brand KPIs (CPA CTR CVR ROAS reach frequency VCR) using tools such as Excel GA4 Looker Studio or vendor dashboards.
• Conduct ad hoc analysis to uncover trends identify optimization opportunities and support marketing and business decisions.
• Assist with influencer paid amplification including boosted posts trafficking pacing and reporting.

You Bring:

• 5 years of paid media experience in an agency or inhouse environment with handson execution in Paid Social platforms.
• Experience supporting or coordinating campaigns in Programmatic CTV/OTT or OOH (direct experience or vendor/agency collaboration).
• Solid understanding of agency workflows vendor communication and crosschannel campaign operations.
• Strong proficiency with analytics and reporting tools such as Google Analytics 4 (GA4) Looker Studio Tableau and platform/vendor dashboards.
• Strong Excel proficiency: pivot tables VLOOKUP/XLOOKUP pacing trackers report building and data analysis.
• Familiarity with project management and workflow tools such as Asana Smartsheet or Jira.
• Experience collaborating with creative teams using tools like Figma digital asset management platforms or similar workflow systems.
• Analytical mindset with the ability to turn data into clear actionable insights.
• Proven ability to manage multiple campaigns deadlines and stakeholders in a fastpaced environment.
• Experience partnering with creative teams and external vendors to manage asset delivery and creative requirements.
• Familiarity with UTM taxonomy trafficking best practices QA processes and naming conventions.
• Strong communication skills with the ability to present results updates and recommendations clearly.
• Bachelors degree in Marketing Business Communications or a related field.

At Lucid we dont just welcome diversity - we celebrate it! Lucid Motors is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race color national or ethnic origin age religion disability sexual orientation gender gender identity and expression marital status and any other characteristic protected under applicable State or Federal laws and regulations.