Sr Owned Channels & Customer Marketing Specialist

About PHOENIX
PHOENIX Retail LLC is a retail platform operating the Express and Bonobos brands worldwide.

About Express
Express is a multichannel apparel brand dedicated to a design philosophy rooted in modern confident and effortless style whether dressing for work everyday or special occasions. Since its launch in 1980 the brand has embraced a design philosophy rooted in modern confident and effortless style. Express ensures you look and feel your best wherever life takes you. The Company operates over 400 retail and outlet stores in the United States and Puerto Rico the store and the Express mobile app.

About Bonobos
Our Bonobos menswear brand is known for being a style instigator and offering perfect-fit risks through our innovative retail model and personalized experience. Launched online in 2007 with its signature line of chinos Bonobos now offers a variety of styles available to order online and to try on at any one of our 50 Guideshop locations and at . Our Guideshops are in-real-life stores that deliver one-on-one service and expert fit advice. Dont think traditional retail Bonobos is something you havent seen before.

POSITION OVERVIEW

The Senior Owned Channels & Customer Marketing Specialist is responsible for the strategy planning execution and optimization of email and mobile marketing programs including email SMS and app push and store marketing initiatives. This role plays a critical part in furthering our brand customer and business goals by delivering compelling customer-first communications that drive engagement traffic conversion trips spend retention and revenue.

This individual owns messaging strategy audience segmentation contact cadence and campaign orchestration across all owned channels to support Ecommerce and Stores performance. They are accountable for establishing tracking and achieving key KPIs including customer-level goals last-touch attribution channel-level file growth and store marketing initiative performance.

They will partner closely with Marketing Store Operations Creative Merchandising Digital Loyalty/CRM Analytics and external partners to bring campaigns to life while continuously improving performance through a robust test-and-learn agenda.

KEY RESPONSIBILITIES

• Lead end-to-end planning and execution of email SMS and app push campaigns ensuring alignment with brand positioning customer strategy product priorities promotional moments and business goals.
• Develop owned channel and store strategies that support retention reactivation loyalty engagement and omni-channel growth.
• Lead store marketing initiatives that drive traffic conversion and omni-channel customer engagement. Strategies include store event support CRM offer planning omni-channel customer communication and collaboration with corporate retail partners to maximize regional and local mall and store opportunities.
• Establish monitor and optimize performance against set business plans and key KPIs including last-touch performance metrics campaign-level engagement and customer-level behavior.
• Understand and interpret performance metrics in order to translate and clearly communicate performance insights to leadership.
• Partner with cross-functional teams to define messaging strategy audience selection segmentation personalization and campaign timing across the marketing calendar.
• Own and manage the owned channels calendar with a thoughtful approach to contact frequency customer experience business priorities and long-term brand equity.
• Strategize build maintain and optimize customer-lifecycle moments through journey/trigger campaigns and transactional messages.
• Ensure best-in-class execution across all touchpoints including content accuracy offer accuracy links personalization targeting QA deployment and overall customer experience.
• Develop and execute a test-and-learn roadmap across subject lines creative messaging timing frequency segmentation personalization offers and channel mix.
• Build and review weekly reporting for performance monitoring and partner with Analytics and CRM teams to review performance identify insights and translate learnings into actionable recommendations.
• Support key initiatives including loyalty programs lifecycle journeys direct mail brand campaigns store openings/closings events product launches livestreams and other customer-facing moments.
• Lead day-to-day communication and execution logistics with external partners platform vendors and Store Operations.
• Identify opportunities to improve workflows automation personalization reporting and channel performance.
• Stay current on owned channel best practices customer communication trends platform capabilities and retail/eCommerce innovation.

REQUIRED EXPERIENCE & QUALIFICATIONS

• 57 years of experience in digital marketing CRM lifecycle marketing owned channels or email/mobile marketing preferably within retail or eCommerce.
• Proven experience managing email SMS app push or lifecycle marketing programs at scale.
• Strong understanding of customer segmentation personalization journey orchestration campaign QA and performance optimization.
• Experience setting and managing KPIs tied to engagement traffic conversion trips spend retention and revenue.
• Experience working with store operations and retail store teams on marketing initiatives that drive traffic conversion and engagement.
• Bachelors degree or equivalent professional experience preferred.
• Experience with CRM email and marketing automation platforms such as Adobe Campaign Bluecore Salesforce Marketing Cloud Braze Klaviyo Attentive or similar platforms.
• Familiarity with JIRA Confluence Microsoft Office Excel Google Analytics in-platform reporting dashboards and campaign performance tools.

CRITICAL SKILLS & ATTRIBUTES

• Strategic customer-centric thinker who understands how owned channels support brand storytelling customer growth and business performance.
• Data-driven and commercially minded with the ability to connect campaign performance to broader customer and financial outcomes.
• Strong ownership mentality with accountability to KPIs timelines execution quality and continuous improvement.
• Highly organized and detail-oriented with the ability to manage multiple campaigns priorities and stakeholders.
• Clear proactive communicator who can influence and collaborate across cross-functional teams.
• Comfortable operating in a fast-paced test-and-learn environment.
• Passion for customer experience brand storytelling and delivering communications that are both effective and elevated

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Applicants must be currently authorized to work full-time in the United States. PHOENIX does not sponsor applicants for work visas (e.g. H-1B or TN status) for this position.

An equal opportunity employer PHOENIX does not discriminate in recruiting hiring or any other terms and conditions of employment hiring on the basis of any federal state or locally protected characteristic. PHOENIXonly hires individuals authorized for employment in the United States. PHOENIX is committed to providing reasonable accommodation to individuals with disabilities. If you need an accommodation to search and apply for a job position due to a disability please call 1- and say Associate Relations orsend an e-mail toand let us know the nature of your request and your contact information.

Notification to Agencies: Please note that PHOENIX does not accept unsolicited resumes or calls from third-party recruiters or employment the absence of a signed Master Service Agreement and approval from HR to submit resumes for a specific requisition PHOENIX will not consider or approve payment to any third-parties for hires made.