Sr. Marketing Operations Manager, Amazon Leo
Bellevue, WA - USA
Department:
Job Summary
We are seeking a Senior Marketing Operations Manager to define and lead the marketing automation and lead management strategy that powers Amazon Leos B2B and B2G marketing engine. This role owns the Marketo platform and its integration layer across our marketing tech stack including the critical Marketo-to-Salesforce connection that governs lead scoring qualification routing and attribution. You will architect scalable systems establish operational frameworks and drive cross-functional alignment to ensure marketing operations accelerates pipeline generation and revenue outcomes as we scale globally.
This is a senior individual contributor role that requires you to operate at both the strategic and architectural level while maintaining the technical depth to make sound platform decisions. You will set the vision for how marketing automation lead management and campaign operations evolve as Amazon Leo enters new markets and business lines. You will influence partner teams Sales Operations Business Intelligence Data Engineering and regional marketing to adopt shared standards and you will build the operational foundations (self-service tooling governance models Centers of Excellence) that allow the organization to scale without linear headcount growth.
Key job responsibilities
Define and own the B2B/G marketing operations strategy platform roadmap and integration architecture supporting Amazon Leos global expansion
Architect Marketo at scale workspace structures program templates tokenization and governance models that enable distributed teams to self-serve while maintaining compliance and data integrity
Own the lead management framework end-to-end: lifecycle stages scoring/qualification models tied to revenue outcomes routing logic and Marketo-to-Salesforce sync reliability
Drive cross-functional alignment with Sales Operations on shared data models attribution methodology SLAs and pipeline handoff processes
Build and evolve the integration layer connecting Marketo with adjacent platforms (Treasure Data Braze iCapture Jifflenow) defining data contracts and sync logic
Establish a Center of Excellence intake processes templates documentation and training that shift routine execution to marketing teams
Own data quality and compliance at a systems level enrichment pipelines normalization rules and audit mechanisms that maintain health at scale
Define operational and business metrics that tie marketing operations to pipeline velocity conversion and revenue attribution to inform investment decisions
Export Control Requirement:
Due to applicable export control laws and regulations candidates must be a U.S. citizen or national U.S. permanent resident (i.e. current Green Card holder) or lawfully admitted into the U.S. as a refugee or granted asylum.
A day in the life
You start by checking system health lead sync scoring performance campaign queue. When something breaks youre designing the systemic fix not just patching it.
Youll consult with demand gen on nurture architecture for a new vertical then align with sales ops on routing logic thats impacting lead handoff. Later youre scoping a new integration mapping how event data should flow into your scoring model and trigger the right follow-up sequences.
Your focus is whats next: new markets new channels scaling ahead of demand.
- 6 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience building executing and scaling cross-functional marketing programs
- Experience with customer segmentation profiling and targeting
- Experience leading go-to-market for consumer software or hardware product launches
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at WA BELLEVUE - 142800.00 - 193200.00 USD annually
Required Experience:
Manager
About Company
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