Sr Marketing Manager, Public Sector
Reston, VA - USA
Job Summary
Our Mission
At Palo Alto Networks were united by a shared missionto protect our digital way of life. We thrive at the intersection of innovation and impact solving real-world problems with cutting-edge technology and bold thinking. Here everyone has a voice and every idea counts. If youre ready to do the most meaningful work of your career alongside people who are just as passionate as you are youre in the right place.
Who We Are
In order to be the cybersecurity partner of choice we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values: Disruption Collaboration Execution Integrity and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real-world problems and ideating beside the best and the brightest we invite you to join us!
We believe collaboration thrives in person. Thats why most of our teams work from the office full time with flexibility when its needed. This model supports real-time problem-solving stronger relationships and the kind of precision that drives great outcomes.Job Summary
Palo Alto Networks is looking for a Senior Marketing Manager Public Sector to join our U.S. Public Sector Marketing team. This visible high-impact role is ideal for a strategic marketer deeply passionate about advancing public sector missions with a nuanced understanding of B2G procurement policy and technology trends.
We are recruiting the next generation of regional marketingtrue marketing business owners who are enthusiastic about AI highly strategic self-directed and not afraid to challenge this role you will drive full-funnel marketing outcomes across customer segments taking ultimate accountability for regional pipeline new logo acquisition and revenue acceleration across the Public Sector to position Palo Alto Networks as the trusted cybersecurity partner of choice.
Strategic Planning Partner Ownership & Sales Alignment
Design comprehensive quarterly and annual integrated B2G marketing plans.
Partner with capture teams and strategic Ecosystem partners to build co-marketing plans inspect joint business plans with sales leadership and present data-backed pipeline metrics in QBRs.
Full-Journey Demand Generation & Pipeline Acceleration
Own regional Public Sector pipeline and bookings targets across digital virtual and in-person channels.
Map lead flows to eliminate friction implement data-driven nurture sequences and partner closely with BDR and Inside Sales teams for maximum conversion.
Account-Based Marketing (ABM) & Mission-Aligned Content
Partner with the NAM Campaign Center of Excellence (COE) to operationalize B2G ABM strategy.
Define high-value agency targets buying intent and procurement cycles to guide campaign direction while establishing mission-specific messaging architectures aligned with government directives.
Brand Equity CxO Engagement & Marquee Events
Design high-touch executive programs (roundtables VIP experiences advisory councils) for public sector CxOs CIOs and CISOs.
Co-drive the strategy agenda and content for Public Sector Ignite champion B2G messaging at major third-party conferences and equip sales teams with event enablement plays.
AI-First B2G Workflow & Innovation
Cultivate an AI-first operational habit using sanctioned secure tools to accelerate policy research streamline first-draft copywriting verticalize broad corporate content for specific agency pain points and automate repetitive administrative tasks.
Qualifications
Experience & Technical Capabilities
B2G Marketing Background: 8 years of progressive marketing experience with a deep practical understanding of the B2G customer journey government procurement cycles policy trends and agency missions.
Public Sector Scope: Proven capability designing and executing integrated marketing strategies across Federal State Local Education (SLED) and Public Sector Ecosystems.
Ecosystem Partner Marketing: Track record of building and executing joint co-marketing plans with strategic ecosystem partners systems integrators and channel networks to expand reach and influence deal cycles.
ABM & Modern Execution: Success designing data-driven multi-channel campaigns and ABM frameworks tailored specifically to public sector buying behaviors and procurement timelines.
AI Aptitude & Fluency: Strong operational fluency or active curiosity in using company-approved generative AI tools to drive daily workflow efficiencies synthesize government directives and tailor verticalized content.
Stakeholder & Cross-Functional Influence: Exceptional written and verbal communication skills; comfortable engaging aligning and presenting to sales leadership GTM teams cross-functional partners and executive stakeholders in a matrixed environment.
Education: Bachelors degree in marketing communications business administration a related field or equivalent practical experience.
Travel: Ability to travel approximately 20% to support regional events and executive engagements.
Core Mindset & Attributes
Agile Decision-Making & Ambiguity: Ability to navigate complex rapidly evolving environments make sound strategic decisions with incomplete information and operate with a high sense of urgency.
High-Agency Mindset & Problem Solving: Proactive self-starter with a strong bias for action who breaks through bureaucratic friction organizational roadblocks and shifting priorities to maintain momentum.
Mission-Driven Strategic Focus: A disruptive analytical thinker who prioritizes true strategic business outcomes executive engagement and pipeline conversion over vanity attendance metrics.
Compensation Disclosure
The compensation offered for this position will depend on qualifications experience and work location. For candidates who receive an offer at the posted level the starting base salary (for non-sales roles) or base salary commission target (for sales/com-missioned roles) is expected to be the annual range listed below. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found here.
$152000.00 - $245500.00/yrOur Commitment
Were trailblazers that dream big take risks and challenge cybersecuritys status quo. Its simple: we cant accomplish our mission without diverse teams innovating together.
We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need please contact us at .
Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace and all qualified applicants will receive consideration for employment without regard to age ancestry color family or medical care leave gender identity or expression genetic information marital status medical condition national origin physical or mental disability political affiliation protected veteran status race religion sex (including pregnancy) sexual orientation or other legally protected characteristics.
All your information will be kept confidential according to EEO guidelines.
Is role eligible for Immigration Sponsorship No. Please note that we will not sponsor applicants for work visas for this position.Required Experience:
Manager
About Company
Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information ... View more