Sr Marketing Manager, Global Events

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About This Role:

The Senior Marketing Manager Global Events will partner closely with the events leadership marketing and research teams to develop execute and optimize integrated marketing systems and event marketing programs that drive awareness engagement sponsorships and attendance for Forresters global commercial events portfolio.

This role is ideal for an experienced event marketer who combines strategic thinking with strong and collaborative execution thrives in cross-functional environments and is passionate about building demand through events. The Senior Marketing Manager will drive marketing strategy and delivery for a portfolio of events while contributing to the evolution of Forresters broader events marketing approach.

Job Description:

Strategy And Planning:

• Develop and execute data-driven marketing strategies for a portfolio of global events aligned to business objectives and audience segments.
• Conduct market and competitive research to identify opportunities and inform campaign strategy and messaging.
• Partner with audience development and sales teams to clarify event goals target audiences and value propositions.
• Work closely with audience development and business operations to forecast track and analyze key performance indicators (KPIs); regularly report results and recommend optimizations.
• Partner closely with the VP of global events to support and extend Forresters events brand architecture and positioning.

Marketing Program Development And Orchestration:

• Lead the design and execution of integrated multichannel marketing campaigns including:
  • Digital marketing: Email (nurture and promotional) paid and organic social digital and programmatic media.
  • Content marketing: Partner with research programming brand web and content marketing teams to elevate event messaging through landing pages blogs scripts etc.
  • Partnerships and PR: Collaborate with PR and communications to support media outreach industry partnerships and event announcements.
• Ensure high-quality execution across all channels from campaign brief through post-event analysis.
• Work closely with creative and design teams to build a self-service system and ensure all materials are on-brand compelling and audience-relevant.

Audience Engagement And Growth:

• Implement and optimize strategies to grow and engage event audiences before during and after events.
• Use CRM and marketing automation tools to personalize communications and improve conversion and retention.
• Analyze audience behavior and performance trends to inform future event and marketing program planning.

Cross-Functional Collaboration:

• Serve as a primary marketing lead for commercial events coordinating closely with stakeholders across sales demand generation research programming operations and design.
• Communicate program plans progress risks and outcomes clearly and regularly.
• Contribute to the continuous improvement of event marketing processes tools and best practices.

Job Requirements:

• Bachelors degree in marketing communications business or a related field.
• Minimum of seven years experience in events or integrated marketing with demonstrated success in driving awareness and attendance for a global events portfolio.
• Proven experience in developing and executing multichannel digital marketing campaigns (email social SEM display).
• Experience in marketing to global and diverse audiences.
• Strong working knowledge of marketing automation platforms and CRM systems.
• Excellent written and verbal communication skills with the ability to craft clear compelling messaging.
• Analytical mindset with the ability to translate performance data into actionable insights.
• Strong project management skills; comfortable managing multiple initiatives in a fast-paced environment.
• Highly collaborative with the ability to influence across teams and levels.

Please note that the base salary range indicated here is inclusive of all applicable US geographies listed in this requisition. This salary range is based upon the position as described in the job listing. The offered compensation may vary within this range and is dependent upon the successful candidates primary work location experience training education and credentials.

Base salary range: $97000 - $159000

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Here at Forrester we welcome people from all backgrounds and perspectives. Our aim is for all candidates to be able to fully participate in Forresters recruitment process. If you would like to discuss a reasonable accommodation please reach out to .

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