Sr. Marketing Manager, Demand Generation

The Senior Marketing Manager Demand Generation will own end-to-end demand generation and marketing operations for GE Vernovas Enterprise SaaS Software business driving pipeline growth through multi-channel campaigns ABM strategies and marketing technology ownership across Marketo and Salesforce. This highly collaborative role blends strategic campaign execution with hands-on operational excellence partnering closely with global marketing agency and commercial teams to deliver measurable pipeline contribution and campaign ROI.

GE Vernovas Software and Controls Solutions (SCS) business is seeking a highly creative self-motivated marketing professional to lead demand generation and marketing operations for our Enterprise SaaS Software business. Reporting to the Sr. Global Marketing Director the Sr. Marketing Manager Demand Generation will join a high-performing global marketing team and be responsible for the end-to-end execution of growth campaigns that generate new leads build pipeline and influence opportunity creation within our target market segments. This role is accountable to revenue outcomes and will manage budget and resources as necessary to drive results. The candidate will own the marketing technology stack ensuring campaigns are automated measurable and optimized while partnering closely with the SCS marketing team agency partners and the central marketing team to execute integrated demand generation strategies. While this role is primarily focused on the Software business it will also have overlap and close collaboration with the Controls Commercial team given the shared go-to-market motion across the SCS portfolio. The candidate will play an integral role in aligning demand generation efforts with global growth and commercial targets.

Demand Generation & Campaign Execution

• Develop and execute multi-channel demand generation and ABM campaigns including content syndication email nurtures direct mail referral programs and demo programs to drive lead generation pipeline growth and revenue.
• Partner with product marketing content and creative teams to develop compelling messaging and conversion-optimized assets across the buyers journey.
• Collaborate with Software and Controls global growth and commercial teams to operationalize campaigns ensuring enablement and clear communication throughout all stages.

Marketing Operations & Technology (Marketo/Salesforce)

• Own and administer the marketing technology stack including Marketo program strategy build and optimization ensuring alignment with Salesforce for accurate lead flow scoring and routing.
• Manage lead scoring routing and lifecycle processes in partnership with sales operations troubleshooting sync issues and maintaining data integrity between platforms.
• Build and maintain automated dashboards to track campaign performance funnel metrics and marketing-sourced/influenced pipeline contribution.

Cross-Functional Partnership & Continuous Improvement

• Partner closely with the SCS marketing team agency partners and central marketing team to ensure consistent aligned campaign execution across the business.
• Optimize campaigns and refine strategies based on data-driven results including A/B testing and performance reporting.
• Manage timelines budget and resources to ensure successful campaign delivery and drive measurable revenue impact while serving as a brand ambassador for consistent messaging.

• Bachelors degree in Marketing Communications Business or related field or equivalent relevant experience.
• 7-10 years of experience in Demand Generation and/or Marketing Operations in a B2B environment.
• Hands-on experience owning/administering Marketo (or similar marketing automation platform) and working knowledge of Salesforce/CRM data integration.
• Demonstrated experience partnering with sales teams to generate qualified leads and support sales enablement processes.
• Ability to travel domestically/internationally as needed (20%).

• Enterprise SaaS or commercial software industry experience strongly preferred.
• Marketo Certified Expert (MCE) or similar credential.
• Experience with ABM platforms (e.g. 6sense Demandbase).
• Experience with Google Analytics or Adobe Analytics.
• Experience growing a database organically via multiple channels.
• Strong project management and prioritization skills; ability to work cross-functionally in a global organization.
• Collaborative team player able to work cross-functionally in both local and remote/hybrid settings.
• Ability to learn new technologies products and systems quickly.

#LI-Remote - This is a remote position

Application Deadline: October 01 2026

For candidates applying to a U.S. based position the pay range for this position is between $111800.00 and $186300.00. The Company pays a geographic differential of 110% 120% or 130% of salary in certain areas. The specific pay offered may be influenced by a variety of factors including the candidates experience education and skill set.

Bonus eligibility: discretionary annual bonus.

This posting is expected to remain open for at least seven days after it was posted on September 22 2026.

Available benefits include medical dental vision and prescription drug coverage; access to Health Coach from GE Vernova a 24/7 nurse-based resource; and access to the Employee Assistance Program providing 24/7 confidential assessment counseling and referral services. Retirement benefits include the GE Vernova Retirement Savings Plan a tax-advantaged 401(k) savings opportunity with company matching contributions and company retirement contributions as well as access to Fidelity resources and financial planning consultants. Other benefits include tuition assistance adoption assistance paid parental leave disability benefits life insurance 12 paid holidays and permissive time off.

GE Vernova Inc. or its affiliates (collectively or individually GE Vernova) sponsor certain employee benefit plans or programs GE Vernova reserves the right to terminate amend suspend replace or modify its benefit plans and programs at any time and for any reason in its sole discretion. No individual has a vested right to any benefit under a GE Vernova welfare benefit plan or program. This document does not create a contract of employment with any individual.