Sr. Marketing Director

Company Overview

Ecolab Institutional is committed to being a global leader across the Foodservice Lodging Long-Term Care Education and Commercial Facilities markets we serve by driving sustainable financial performance for Ecolab and our customers. We develop lifelong customer partnerships by consistently powering the outcomes that matter most for their business delighted guests protected reputations and optimized operations. We do this through our comprehensive innovative programs that help protect the health and safety of their spaces customers and employees and by delivering unmatched expert science-based guidance and actionable insights to drive more proactive service and targeted training supported by our winning culture safe practices and highly trained and engaged associates.

Job Summary

The Sr. Marketing Director Segment Portfolio & Innovation will lead segment marketing portfolio management and innovation for Ecolabs Institutional North America Lodging Long-Term Care and Facilities business a $1.2B business serving hotels senior living and skilled nursing education government and commercial spaces. This leader will own the product portfolio strategy across Ecolab-branded and distributor co-branded product lines contribute to the overall business growth strategy and annual plan and lead a team of marketers responsible for segment growth portfolio management and innovation commercialization. Working closely with Corporate Accounts Field Sales Research & Development Marketing Communications Finance and Industry Relations this leader will translate customer and market insights into differentiated value propositions best-in-class programs and a multi-year innovation roadmap that accelerates growth and category leadership.

What You Will Do:

Strategy Growth & Portfolio Leadership

• Contribute to the short- mid- and long-term marketing strategy for the business supporting the annual operating plan long-range planning and investment prioritization.
• Own the North America product portfolio strategy including value propositions innovation focus areas program design lifecycle management and investment priorities across Ecolab-branded and distributor co-branded product portfolios in close partnership with the channel marketing team.
• Manage the marketing budget aligned to segment activation and portfolio management applying disciplined governance to maximize return on investment and monitor customer competitive and market trends to identify growth opportunities and reduce risk.

Innovation & Lifecycle Management

• Lead the innovation strategy and 35 year pipeline across core categories (Laundry Surface Hygiene Handcare Floor Care and Dilution Control) partnering with Research & Development and Digital to define roadmaps grounded in customer needs and business priorities.
• Oversee major product and program launches providing early-stage marketing leadership and governance to improve speed-to-market focus and success rates through a structured innovation process.
• Lead portfolio assortment and lifecycle management across Ecolab-branded and distributor co-branded products including program design brand standards and trademark governance to meet annual sales and profit objectives.

Segment Strategy Sales Activation & Commercial Strategy

• Lead the go-to-market and sales activation strategy for the Lodging Long-Term Care and Facilities segments (including Education and Government) across Field Sales Corporate Accounts and Distribution accountable for top-line growth new customer gain solution penetration and retention.
• Convert customer market and competitive insights into compelling positioning messaging and value propositions in partnership with Marketing Communications and oversee integrated campaigns and sales enablement that balance near-term performance and long-term category leadership.
• Serve as the voice of the segments and strengthen Ecolabs brand and industry influence through strategic partnership with industry associations (e.g. AHLA Argentum/LeadingAge ISSA) and top customers.

Talent & Leadership

• Lead inspire and develop a high-performing team of approximately 9 marketers across segment portfolio innovation and sales activation roles with deliberate succession planning and leadership development.
• Serve as a senior member of the business Marketing Leadership Team contributing to team priorities talent decisions and resource allocation.
• Foster a culture of accountability collaboration inclusivity and continuous improvement and partner with peer marketing leaders on cross-segment and enterprise initiatives.

Minimum Qualifications:

• Bachelors degree and 1215 years of progressive marketing strategy or commercial experience preferably in business-to-business segment and/or portfolio marketing
• 7 years leading and developing teams with demonstrated success influencing and delivering in a matrixed organization
• Track record of driving segment portfolio growth lifecycle management innovation and digital-enabled marketing strategies at scale
• Strong strategic financial and analytical skills; able to connect strategy to clear plans decisions and measurable outcomes
• Ability to blend core marketing fundamentals with modern data-driven practices and tools
• Proven ability to influence and present to executive-level leadership
• Immigration sponsorship is not available for this position

Preferred Qualifications:

• MBA in Marketing or comparable graduate degree
• Business-to-business marketing experience in the Hospitality Long-Term Care/Senior Living Healthcare Education Government Facilities Management or Commercial Cleaning industries strongly preferred
• Experience leading integrated segment portfolio and innovation strategies across manufacturer-branded and distributor co-branded portfolios
• Experience building demand-generation engines and running integrated marketing campaigns
• Experience integrating and leveraging digital capabilities to increase customer relevance and value delivery
• Experience with external innovation forging third-party relationships with potential partners including start-ups and companies with complementary capabilities
• Strong interpersonal and relationship-building skills with the ability to relate to influential people and complex organizational structures
• Effective oral and written communication skills organizational skills attention to detail and sound judgment in a fast-paced environment

Benefits

Ecolab strives to provide comprehensive and market-competitive benefits to meet the needs of our associates and their families.Click here to see our benefits.

If you are viewing this posting on a site other than our Ecolab Career website view our benefits at Customer Requirements Notice

To meet customer requirements and comply with local or state regulations applicants for certain customer-facing roles may need to:

- Undergo additional background screens and/or drug/alcohol testing for customer credentialing.

Americans with Disabilities Act (ADA)

Ecolab will provide reasonable accommodation (such as a qualified sign language interpreter or other personal assistance) with our application process upon request as required to comply with applicable laws. If you have a disability and require accommodation assistance in this application process please visit the Recruiting Support link in the footer of each page of our career website.