Sr Marketing Communications Specialist Wendell, NC

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Unless specifically stated otherwise this role isOn-Site at the location detailed in the job post.

At Siemens we are committed to enabling sustainable progress through technology by empowering customers to connect the real and digital worlds. Together we are improving how we live work and move today and for future generations. We know a business thrives when its people thrive which is why we put our people first. Join our global diverse team and discover opportunities to grow contribute and shape what comes next.

Electrification & Automation

The Electrification & Automation (EA) Business Unit offers the full range of energy distribution systems and solutions for all markets and through all sales channels. We provide reliable power distribution grids of today while investing in our Future Grids portfolio to create the power distribution grid of the future.

We are seeking a Sr. Marketing and Communications Specialist for our team in Wendell NC.

In this role you will help drive business growth through integrated marketing and communications initiatives by developing and executing marketing strategies creating compelling campaigns and content and partnering closely with cross-functional teams to strengthen market presence and support business objectives. The ideal candidate brings strong B2B marketing experience excellent communications skills and the ability to align messaging and marketing efforts with Siemens broader business vision.

You will make a difference with these duties:

Marketing Strategy Development: Collaborate with business leadership and cross-functional teams to develop strategic marketing plans that align with business objectives and strengthen Siemens market position.
Campaign Management: Plan execute and evaluate integrated marketing campaigns across multiple channels including digital events trade shows social media and traditional advertising.
Brand Awareness: Lead initiatives that increase brand visibility and recognition in target markets while ensuring consistent messaging and adherence to brand guidelines across all marketing materials.
Content Creation: Partner with subject matter experts to develop compelling marketing and communications content including brochures whitepapers case studies videos presentations and messaging for internal and external audiences.
Communications Planning: Support internal and external communications initiatives by developing clear audience-appropriate messaging and communication materials that align with business priorities and brand standards.
Digital Marketing: Plan manage and evaluate digital marketing programs including website content email marketing and social media campaigns to support demand generation and customer engagement.
Analytics and Reporting: Use marketing analytics tools to measure campaign and program performance and provide management with regular insights and recommendations for optimization.
Event Management: Coordinate and support the planning and execution of industry events conferences and webinars that showcase Siemens systems and solutions and reinforce thought leadership.
Market Research: Conduct market research to identify industry trends customer needs and competitor activity and translate insights into marketing strategy and decision-making.
Stakeholder Collaboration: Partner with sales product management communications and other internal teams to align marketing initiatives messaging and business priorities to create greater impact across the organization.
Budget Management: Manage marketing budgets effectively allocating resources strategically to maximize return on investment.
Additional Qualifications/Responsibilities
Youll win us over with the following qualifications:

Basic Qualifications:

Bachelors degree in marketing communications business or a related field.
7 years of experience with the following:
B2B marketing experience including development and execution of integrated marketing strategies and campaigns that drive measurable business impact.
Hands-on digital marketing expertise across social media content marketing and demand generation.
Strong communication skills (written verbal and presentation) with the ability to develop audience-focused messaging and influence stakeholders at multiple levels.
Proven content development experience including whitepapers case studies articles and internal/external communications materials.
Highly organized and self-directed with strong project management skills and the ability to manage multiple priorities and stakeholders.
Effective cross-functional collaboration in fast-paced global environments.
Proficiency in creating visually compelling materials including PowerPoint presentations and marketing collateral (brochures flyers) using Adobe Creative Suite.
Curious and adaptable with a strong interest in marketing innovation and emerging technologies including artificial intelligence.
Legally authorized to work in the United States on a continual and permanent basis without company sponsorship.
Preferred Qualifications:

Experience in B2B marketing within the power equipment industry.
Experience using marketing technology platforms content management systems and marketing automation tools.