Sr. Market Research & Insights Manager 2

At LinkedIn our approach to flexible work is centered on trust and optimized for culture connection clarity and the evolving needs of our business. The work location of this role is hybrid meaning it will be performed both from home and from a LinkedIn office on select days as determined by the business needs of the team.

This role can be based in our San Francisco Sunnyvale Mountain View or our Bellevue office.

The Market Insights Market Strategy team serves as a research and insights Center of Excellence enabling LinkedIn Marketing to make confident audience-centric data-driven decisions.  We develop deep audience understanding deliver well-synthesized and actionable insights from multiple data sources leverage intelligent technology and operate as a strategic decision-enablement partner across the business.

We are seeking a highly strategic hands-on research-led insights leader to lead LinkedIns B2B Marketing Solution Insights function focusing on enterprise customers and to inform marketing leadership in shaping our GTM strategy with specific focus on our LinkedIn Marketing Solutions. This role will operate as a decision partner to marketers integrating multiple signals across research behavioral and business data to translate complexity into clear actionable direction against marketings highest priorities. 

The Senior Manager will act as a full-stack insights builder who frames ambiguous business problems architect insights roadmaps and learning agenda with business leaders leads research synthesizes imperfect data and delivers executive-ready recommendations that improve decision quality. This role will particularly benefit from experience within digital advertising media or marketing platforms given the nature of our customers and go-to-market ecosystem.

This role also plays a critical part in rebuilding and scaling insights capability within a fast-moving tech-driven environment.

Responsibilities

• Independently lead high-impact research initiatives aligned to critical marketing and business priorities translating complex and ambiguous business challenges into clear learning agendas research questions and decision-focused insight plans. 
• Design and execute end-to-end qualitative quantitative and mixed-method research programs applying strong methodological judgment to select appropriate approaches identify tradeoffs and ensure findings are reliable actionable and decision-ready.
• Develop recommendations that connect audience needs market dynamics and business opportunities across primary research behavioral signals digital advertising data product adoption metrics competitive intelligence and business performance indicators. 
• Serve as a trusted thought partner to B2B LinkedIn Marketing Solution stakeholders on marketing product and go-to-market strategies.
• Proactively identify insight gaps anticipate stakeholder needs and help shape strategic priorities through evidence-based executive-ready recommendations.
• Influence decisions through credibility strong storytelling and effective communication across varying levels of the organization; partner with stakeholders to understand how insights are applied and evaluate business impact.
• Advocate and practitioner for modern AI-enabled research practices and identify opportunities to improve research effectiveness efficiency and impact through innovative approaches.. 
• Contribute to the development of team best practices frameworks and while mentoring and coaching peers.

Qualifications :

Basic Qualifications

• Bachelors degree in Business Marketing Market Research Social Sciences Statistics Data Analytics or a related field OR equivalent practical experience.
• 7 years of experience in market research customer insights marketing strategy consulting or related fields.
• In-depth understanding of digital advertising industry and its evolving ecosystem

Preferred Qualifications

• Masters degree in Business Marketing Market Research Social Sciences Statistics Data Analytics or a related field OR equivalent practical experience.
• 10 years of experience in market research B2B insights marketing strategy consulting or related disciplines.
• Deep expertise in B2B marketing environments including buying groups enterprise purchase journeys and complex decision-making processes.
• Significant hands-on experience designing and leading end-to-end qualitative and quantitative research programs.
• Proven ability to synthesize multiple data sources into clear business recommendations.
• Experience influencing senior stakeholders and informing marketing product and go-to-market strategies.
• Strong business acumen with the ability to connect research findings to business outcomes.
• Experience operating effectively in fast-paced ambiguous environments.
• Experience leveraging AI-enabled tools and technologies to improve research effectiveness and efficiency.

Suggested Skills:

• Research Strategy & Innovation
• B2B Marketing & Digital Advertising Expertise
• Insight Synthesis & Storytelling
• Stakeholder Influence
• Strategic Thinking

The pay range for this role is $149000.00 - 233000.00. Actual compensation packages are based on several factors that are unique to each candidate including but not limited to skill set depth of experience certifications and specific work location. This may be different in other locations due to differences in the cost of labor.

The total compensation package for this position may also include annual performance bonus stock benefits and/or other applicable incentive compensation plans. For more information visit Benefits LinkedIn Careers.

Additional Information :

Equal Opportunity Statement 

We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race color religion creed gender national origin age disability veteran status marital status pregnancy sex gender expression or identity sexual orientation citizenship or any other legally protected class.

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No

Employment Type :

Full-time