Lead site merchandising including category placement product detail pages and promotional strategy to improve site conversion rates
Develop and execute optimization plans using A/B testing personalization and CRO best practices
Monitor and report on KPIs including conversion rate bounce rate cart abandonment and subscription attach
Drive SEO site speed and mobile-first improvements
Lead the creation and maintenance of cross-site content calendar to ensure that content is timely and regularly refreshed. Lead a team to proactively review audit and update all site experiences content and merchanting on an ongoing basis
Partner with content and creative teams to deliver compelling product storytelling and conversion-driving assets
Manage cross-functional collaboration with product operations and IT to optimize UX and site functionality
Leading cross-functional initiatives from definition through implementation including scoping deliverables and stakeholder alignment
Developing and executing scalable programs that generate leads adoption and engagement across priority audience segments
Driving annual digital and mobile campaign strategy planning and execution across products and services
Championing the end-to-end user experience with best-in-class content intuitive navigation and strong SEO performance.
Optimize the customer journey by analyzing customer buying and shopping behavior and CRM/CDP segmentation identifying and prioritizing technical and UX enhancement opportunities and developing hypotheses for testing
Work with Marketing Sciences team to provide monthly mobile and website analytics campaign performance reports and benchmarks data against goals in support of overall business objectives
Building business cases to evaluate and justify investment in digital initiatives.
Expertise in Google Analytics (GA4) and Kochava
Requirement
Bachelors degree in business Marketing Communications or relevant field
8 years of Digital Marketing experience with emphasis on eCommerce
5 years experience working in a matrix organization leading direct and indirect teams towards common goals and initiative
3 years of experience in Mobile/Apps Retention CRM ecommerce retail and segmentation and experience with Mobile Marketing measurement and reporting methodologies.
This role is hybrid in Oak Brook IL
The pay range for this position is $129700.00 - $209200.00; base pay offered may vary depending on a number of factors including but not limited to the position offered location education training and/or addition to base pay also offered is a comprehensive benefits package and 401k contribution (all benefits are subject to eligibility requirements). This position is eligible for participation in a short-term incentive plan subject to the terms of the applicable plans and policies.
Chamberlain Group wants all of its employees to succeed and encourages people of all backgrounds to apply. Were proud to be an Equal Opportunity Employer and youll be considered for this role regardless of race color religion sex national origin age sexual orientation ancestry; marital disabled or veteran status. Were committed to fostering an environment where people of all lived experiences feel welcome.
Persons with disabilities who anticipate needing accommodations for any part of the application process may contact in confidence .
NOTE: Staffing agencies headhunters recruiters and/or placement agencies please do not contact our hiring managers directly.
Required Experience:
Manager
Chamberlain Group (CG) is a global leader in intelligent access and Blackstone portfolio company. Powered by our myQ technology we make access simple and secure for millions of homeowners businesses and communities worldwide. Our flagship brands LiftMaster and Chamberlain are found in 51 million hom...
Lead site merchandising including category placement product detail pages and promotional strategy to improve site conversion rates
Develop and execute optimization plans using A/B testing personalization and CRO best practices
Monitor and report on KPIs including conversion rate bounce rate cart abandonment and subscription attach
Drive SEO site speed and mobile-first improvements
Lead the creation and maintenance of cross-site content calendar to ensure that content is timely and regularly refreshed. Lead a team to proactively review audit and update all site experiences content and merchanting on an ongoing basis
Partner with content and creative teams to deliver compelling product storytelling and conversion-driving assets
Manage cross-functional collaboration with product operations and IT to optimize UX and site functionality
Leading cross-functional initiatives from definition through implementation including scoping deliverables and stakeholder alignment
Developing and executing scalable programs that generate leads adoption and engagement across priority audience segments
Driving annual digital and mobile campaign strategy planning and execution across products and services
Championing the end-to-end user experience with best-in-class content intuitive navigation and strong SEO performance.
Optimize the customer journey by analyzing customer buying and shopping behavior and CRM/CDP segmentation identifying and prioritizing technical and UX enhancement opportunities and developing hypotheses for testing
Work with Marketing Sciences team to provide monthly mobile and website analytics campaign performance reports and benchmarks data against goals in support of overall business objectives
Building business cases to evaluate and justify investment in digital initiatives.
Expertise in Google Analytics (GA4) and Kochava
Requirement
Bachelors degree in business Marketing Communications or relevant field
8 years of Digital Marketing experience with emphasis on eCommerce
5 years experience working in a matrix organization leading direct and indirect teams towards common goals and initiative
3 years of experience in Mobile/Apps Retention CRM ecommerce retail and segmentation and experience with Mobile Marketing measurement and reporting methodologies.
This role is hybrid in Oak Brook IL
The pay range for this position is $129700.00 - $209200.00; base pay offered may vary depending on a number of factors including but not limited to the position offered location education training and/or addition to base pay also offered is a comprehensive benefits package and 401k contribution (all benefits are subject to eligibility requirements). This position is eligible for participation in a short-term incentive plan subject to the terms of the applicable plans and policies.
Chamberlain Group wants all of its employees to succeed and encourages people of all backgrounds to apply. Were proud to be an Equal Opportunity Employer and youll be considered for this role regardless of race color religion sex national origin age sexual orientation ancestry; marital disabled or veteran status. Were committed to fostering an environment where people of all lived experiences feel welcome.
Persons with disabilities who anticipate needing accommodations for any part of the application process may contact in confidence .
NOTE: Staffing agencies headhunters recruiters and/or placement agencies please do not contact our hiring managers directly.
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