Sr Manager, SEO & Content Marketing

Responsibilities:

• Develop and lead the companys SEO strategy including GEO/AEO on-page and off-page optimization technical SEO content strategy and link-building efforts.
• Stay abreast of industry trends algorithm updates and best practices to ensure the effectiveness of the SEO strategy.
• Perform regular website audits to identify technical issues affecting SEO performance and provide recommendations for improvements.
• Collaborate with the development and IT teams to implement technical enhancements that positively impact search visibility.
• Lead the development and execution of the content strategy aligning with search intent and conversion goals to drive qualified traffic engagement and lead generation
• Conduct keyword research to identify content opportunities and gaps.
• Oversee and implement on-page optimization efforts including metadata headings internal linking and CMS-based content updates to improve search visibility and user experience
• Develop and manage off-page strategies including link-building partnerships and influencer outreach.
• Monitor and analyze SEO performance using tools such as Google Analytics Search Console and third-party SEO tools
• Generate regular reports on key SEO metrics trends and actionable insights to demonstrate progress and impact.
• Collaborate with content marketing design and development teams to integrate SEO best practices into various aspects of the business.
• Identify opportunities for process improvement automation and scalability in SEO operations.
• Experiment with new SEO techniques and strategies to drive innovation and stay ahead of competitors.
• Work with CRO project management and analytics teams to provide strategic input during campaign planning to maximize potential.
• Perform other duties as assigned.

Skills & Experience Required:

• Proven experience driving non-brand organic growth through scalable SEO strategies that expand reach beyond branded demand

• Demonstratedexpertisein developing and executing content strategies and editorial pipelines that drive qualified traffic and conversion

• Strong understanding of AI-driven search includingoptimizingfor LLMs AI Overviews and evolving search behaviors

• Ability to connect SEO performance to business impact including CAC conversion rate lead generation and revenue

• Proficiencyin using SEO tools such as Google Analytics Search ConsoleAhrefs SEMrush Moz etc.

• Excellent analytical skills and the ability to interpret data to derive actionable insights.

• Strong communicationand collaboration skills to work effectively with cross-functional teams.

• Up-to-datewith the latest trends and changes in the SEO landscape.

• Project management experience with the ability to prioritize and manage multiple initiatives simultaneously.

Required Experience:

Manager