Sr. Manager, Performance Marketing

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Hi there!

Im looking for someone who can do two things at once: build our enterprise account-based marketing strategy from the ground up and bring real discipline and pace to how we run paid media. Today our ABM motion is early so theres a lot of white space to architect. At the same time our paid programs need a leader who sets a high bar for testing speed and output quality for both our PLG and SLG goals. If youre someone who builds with AI as the default way of working and want to own the strategic architecture and the operational execution Id love to talk.

Zapier is looking for a Sr. Manager of Performance Marketing to lead our enterprise account-based marketing strategy and manage our paid advertising programs across both self-serve and enterprise motions. This role sits at the intersection of marketing sales and customer success building personalized AI-powered programs to engage and convert our largest target accounts while also owning the paid media budget agency relationships and testing cadence that drive our broader pipeline. This person will manage a small team along with our contractor and agency partners with the potential to take on additional teams as we scale. Youll use AI and automation daily: accelerating experimentation and using data signals to make decisions at speed.

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About You

• You have 6 years of experience in ABM enterprise demand-generation marketing performance marketing or an equivalent field.

• Youre comfortable working with Sales RevOps Demand Gen and creative/agency partners to align on target-account lists and engagement plans.

• Youve executed multi-touch ABM campaigns (email ads events personalized outreach direct mail etc.) and youre driven by measurable outcomes.

• You understand account-level metrics (engagement pipeline conversion) and iterate campaigns based on data.

• You have hands-on experience managing large-scale paid advertising budgets and agency relationships across both self-serve and enterprise motions (paid search paid social etc.).

• You have an AI-forward mindset. You actively use AI tools (LLMs automation platforms AI-powered analytics) to increase speed quality and leverage in your work and can point to specific systems youve built not just tools youve tried.

• You have direct people management experience including managing individual contributors and external agency or contractor relationships and youre energized by growing a small team into a larger one over time.

• You thrive in a remote autonomous environment and communicate clearly with cross-functional teams.

Things Youll Do

• Define and own the ABM strategy for enterprise targets: account segmentation journey mapping campaign plans and paid ads strategy.

• Design and lead the team structure and operating model for ABM and paid including how the sub-teams contractors and agencies work together and evolve it as the org grows.

• Collaborate with Demand Gen Sales Sales Engineering Customer Success and Product teams to align on account selection goals and engagement cadences.

• Set the strategy and success metrics for ABM and paid then enable the team to make the day-to-day campaign budget and channel decisions to hit them.

• Partner with Sales RevOps and Demand Gen leadership to co-define the enterprise pipeline strategy

• Build and maintain strong working relationships with Sales leadership and reps to ensure account selection and engagement plans stay tightly aligned to pipeline goals.

• Own and optimize paid media agency relationships setting goals managing output quality and ensuring agency execution aligns with pipeline objectives.

• Create tailored messaging creative targeting and campaign structure in collaboration with in-house and agency partners.

• Measure report and optimize account-level performance (pipeline opportunity creation revenue influenced ACV and pipeline velocity).

• Build AI-powered workflows and processes that support fast iterative campaign testing optimization and scale.

• Scale repeatable ABM processes and share best practices across the marketing organization.

The anticipated application window is 30 days from the date job is posted unless the number of applicants requires it to close sooner or later or if the position is filled.

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Required Experience:

Manager