Sr Manager, Performance Marketing

Job Title: Sr. Manager Performance Marketing

Location: Calabasas CA (Hybrid 3 Days Onsite)

Scope: GHD / US

Reports into: Sr. Director of Ecommerce

Direct reports: None

WHO ARE WE

Iconic brand ghd is a global leader in highend professional hair styling tools. Loved by stylists consumers and press alike - and by the people who work for the brand - ghd merges science and innovation with luxury beauty and style.

ghd pioneers cuttingedge technologies and beautiful designs to create the most technically advanced hair tools in the world. A trusted and loved brand ghd sells over 2 million stylers every year with five iconic ghd products sold every minute. Awardwinning ghd tools are used by more than 200000 stylists globally and sold in 30 countries across 45000 premium salons.

Renowned for gamechanging innovation and superior performance ghd is on a mission to transform the lives of women through the power of a good hair day.

ROLE OVERVIEW

The Senior Manager Performance Marketing is a strategic crosschannel role responsible for setting direction and driving performance outcomes across ghds core revenue channels including DTC Amazon and ecosystems.

The role focuses on performance strategy agency leadership measurement customer journey optimization media mix planning and growth strategy while media buying and daytoday ad management are handled by external agencies.

This position sets expectations and holds internal partners and agencies accountable to ensure that performance marketing investments are measurable optimized and driving profitable growth. This role carries significant ownership decision authority and accountability within the digital commerce organization.

JOB ROLE AND RESPONSIBILITIES

Performance Marketing

• Own and set the performance marketing strategy and channel roadmap across paid search paid social affiliate influencer retail media (including Amazon OnSite & DSP and Criteo/) and emerging channels.
• Lead the strategic relationship with performance agencies establishing clear direction priorities testing agendas and success metrics.
• Hold agencies accountable for delivering against agreed KPIs experimentation roadmaps and optimization plans.
• Direct crosschannel alignment between DTC Amazon and Retail Media strategies to ensure cohesive execution and efficient investment.
• Partner with Finance and Analytics to inform forecasting performance readouts and postcampaign analysis providing clear inputs and recommendations (without direct budget ownership).
• Evaluate new platforms partners and media opportunities making recommendations on where agencies should test scale or deprioritize.

Growth Strategy & Agency Leadership

• Act as accountable agency sponsor to drive success in the relationship set strategic priorities hold agency and internal teams accountable and represent the partnerships work to senior local and global leadership.
• Define and optimize endtoend customer journeys across paid owned retail media and commerce touchpoints to improve acquisition conversion and repeat purchase behavior.
• Partner crossfunctionally to identify growth opportunities remove friction in the customer journey and improve marketing efficiency across channels.

Measurement & Insights

• Guide measurement strategy in partnership with Analytics including MMM MTA/MMT incrementality testing match-market testing attribution and cross-channel performance analysis.
• Translate performance investment and customer journey data into clear decisionoriented insights and recommendations for senior stakeholders.
• Define and drive the testandlearn agenda across paid media measurement and customer journey initiatives ensuring learnings are documented shared and operationalized.
• Partner with Finance and Analytics to develop datadriven investment recommendations media allocation frameworks and budget optimization strategies across channels.

SKILLS & QUALIFICATIONS

• Bachelors degree required; advanced degree a plus.
• 510 years of experience in performance marketing growth marketing media strategy or marketing analytics roles.
• Strong experience working through agencies to execute ads or manage platforms.
• Solid understanding of paid media channels including search social affiliate influencer and retail media (Amazon Ads DSP Criteo/).
• Experience developing customer journey strategies growth frameworks and crosschannel performance plans that improve marketing effectiveness and business outcomes.
• Familiarity with measurement approaches such as MMM MTA/MMT incrementality testing matchmarket testing attribution and media effectiveness analysis.
• Experience developing investment strategies and budget allocation recommendations using data testing frameworks and commercial performance insights.
• Highly analytical with the ability to turn data into actionable insights.
• Strong project management and organizational skills.
• Effective communicator with the ability to influence cross functional partners and agencies.
• Commercially minded and comfortable working in a fast paced performance driven environment.
• Experience in beauty fashion or premium consumer brands is a plus.

We disclose the compensation range for positions in compliance with local law. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location experience skills and in comparison to internal incumbents currently in similar roles. Pay Range: $120000 - $140000 salary per year. The range listed is just one component of Wella Companys total rewards package for employees. Other rewards may include annual bonus plan or variable pay depending on the addition Wella Company provides a rich variety of benefits to employees including health insurance life and disability insurance 401(k) retirement plan paid holidays and paid time off (PTO).

NOTICES

All qualified applicants will receive consideration for employment without regard to race color sex sexual orientation gender identity religion national origin disability veteran status or other legally protected status.

If you need assistance and/or a reasonable accommodation due to a disability during the application process please email. This email account will not respond to inquiries regarding the status of a candidates application.

Qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Information regarding your rights: Know Your Rights and Pay Transparency Nondiscrimination Provision.