Sr Manager, Omnichannel Activation Target
Minneapolis, MN - USA
Job Summary
Are you ready to join a team of innovators creative thinkers andbrand and digital conversion gurusThe MDLZ USOmnichannel Marketing and Activationteam isdriving conversion across in-store and onlineonallourgreat brandsincluding OREORitz ClifBar and Sour Patch in class resourcesandtop tier customer relationshipsto bring our iconic brands into millions ofconsumershomesevery exciting place tobe jointeamthatshelping to build the future of FMCGconversion!
Mondelēz has a bold ambition to be the leader in online snacking. This position will be the critical business lead responsible for accelerating Mondelēzs ambition across ourTarget business bydelivering activation across our brands and driving our digital commerce position partners deeply with the Target Customer Business Team (CBT).This role will work closely with theTarget team(both MDLZ and customer)to driveintegrated marketingactivations across modalities for all of our brands andgrowth strategies acrosstheelements ofour MDLZ Digital CommerceFlywheel: optimizing online assortment maximizing online availability and in-stock rates working closely withinternal MDLZ teams tooptimize content build searchstrategies and manage retail media execution.
Ultimately theSrTarget Omnichannel Activation Manageris responsible fordeliveringMondelēzs long-term growth activating our brands at our key customers to driveconversionand integrating all Target digital commerce operationsinto our everyday business management.
Main Responsibilities
- Develop and execute Omnichannel business plansin partnership with our Customer Business Teams andHQ category planning teams. This includes ensuring our eCommerce best practices around assortment contentsearchand activationare incorporated into customer digital stewardship - assess key flywheel opportunitiesdevelop and drive projects to address opportunities recordlearningsand best practices to be shared across the MDLZ across Target and the MDLZ organization to remove barriers for growth.
- Drive omnichannel activations for MDLZ brandsat Target in partnership with the CBT and headquarters brand and build strategies forbest-in-classconversion to propel our Target business in achieving our aggressive growth for brief development brainstormsprogramsell-inand cross-functionalstakeholdersas necessary to ensure program success.
- Partner with our retailers to improve theirdigital commerce and activationcapabilitiesand roadmap. This includes capability assessments and transparent conversations with the retailers around how they compare in the marketplace and how we can work together to achieve best in class.
KeyKPIs:
- Market share total in-store and online
- Revenue and volume growth
- Delivery of impactfulomnichannel marketing activations at Target
Stakeholders:
External
- Target Merchants Target Site Merchants and Roundel
- External Media Agencies& Data Vendors
- Peer Network
Internal
- Target CBT: Customer Vice President Director of Sales Customer Category Manager Operations Lead Sales Analyst and key cross functional business leads(Category Management Trade Marketing Finance)
- Insights & Analytics teams across the organization
- Media & Retail Media Strategy organization
- Category marketing teams
- Omnichannel Marketing & Activation Team across customers
Travel:Up to 25%
More about this role
What extra ingredients you will bring:
- ShopperEcommerce Trade orBrand marketing experience preferred
- Digital commerceand retail mediaexperience
- 7-10years of CPG experience
- Experience withRoundela plus
- Comfortable managing with ambiguity and working in a role where the scope will change over time based on business needs
- Knows how to get things done both through formal channels and informal network
- Understands Mondelez culture and cultures of external retail organizations / customers
- Establishes partnerships with key internal support functions and stakeholders
- Instills trust and credibility with customers to influence strategies and tactics
- Understands origin and reasoning behind best practices; shares best practices across team
- Competent presenting to internal and external leaders can be trusted during challenging questioning
- Experience driving success with a cross functional team
- Strong proactive communication skills
- Customer focus management planning
- Capability/background in analytics and insights
- Connection to external industry resources
The United States is the largest market in the Mondelēz International family with a significant employee and manufacturing footprint. Here we produce our well-loved household favorites to provide our consumers with the right snack at the right moment made the right way. We have corporate offices sales manufacturing and distribution locations throughout the U.S. to ensure our iconic brandsincluding Oreo and Chips Ahoy! cookies Ritz Wheat Thins and Triscuit crackers and Swedish Fish and Sour Patch Kids confectionery products are close at hand for our consumers across the country.
Mondelēz Global LLC is an Equal Opportunity Employer/Protected Veterans/Persons with Disabilities. All qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability protected Veteran status sexual orientation gender identity gender expression genetic information or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact for assistance.
For more information about your Federal rights please see; EEO is the Law Poster Supplement; Pay Transparency Nondiscrimination Provision; Know Your Rights: Workplace Discrimination is Illegal
Required Experience:
Manager
About Company
Mondelēz International, Inc. empowers people to snack right in over 150 countries around the world. We're leading the future of snacking with iconic brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. ... View more