Sr. Manager, Loyalty & Membership

Vuori is seeking a strategic customer-centric and analytical Senior Manager Loyalty & Membership to help shape and scale our loyalty and membership ecosystem. 

This role will serve as the business owner of Vuoris loyalty and member engagement strategy responsible for driving program performance member growth retention rewards governance and long-term program evolution. The ideal candidate combines strong business acumen with a deep understanding of customer behavior and is passionate about creating elevated experiences that strengthen customer connection and lifetime value. 

This highly cross-functional role partners closely with CRM Retail Ecommerce Technology Analytics Finance Customer Service Product and Brand Marketing teams to deliver a seamless member experience across all customer touchpoints. 

What youll get to do:

• Serve as the business owner for Vuoris loyalty and membership initiatives leading program strategy operational readiness optimization and long-term roadmap development. 
• Define and evolve member benefits rewards structures engagement experiences and retention strategies that deepen customer connection and lifetime value. 
• Lead cross-functional implementation efforts across CRM Retail Ecommerce Technology Analytics and Customer Service teams to operationalize scalable member experiences. 
• Establish foundational processes governance frameworks reporting structures and business rules that support scalable program management and future growth. 
• Develop KPI frameworks executive dashboards and performance reporting to measure member acquisition engagement retention and overall program health. 
• Partner with Analytics and Finance teams to evaluate member economics program ROI incremental impact and optimization opportunities. 
• Identify opportunities to improve program performance through testing customer insights personalization segmentation and member experience enhancements. 
• Manage loyalty platform partners external vendors and agency relationships while building executive-ready recommendations that translate customer insights into actionable business decisions. 

Qualifications :

Who you are:

• 10 years of experience in loyalty membership CRM retention marketing customer engagement lifecycle marketing or related customer growth functions. 
• Experience launching scaling or managing loyalty or membership programs for premium retail apparel wellness hospitality or consumer brands. 
• Strong understanding of customer retention drivers loyalty economics rewards structures and member engagement strategies. 
• Proven experience leading large cross-functional initiatives involving multiple business and technology stakeholders. 
• Strong analytical capabilities with experience leveraging customer data performance metrics and financial insights to inform decisions. 
• Experience managing loyalty platforms CRM technologies CDPs or related customer marketing technology ecosystems. 
• Exceptional communication presentation and stakeholder management skills including experience influencing senior leadership and executive teams. 
• Self-starter who thrives in fast-paced high-growth environments and is comfortable building new processes frameworks and capabilities from the ground up. 

Additional Information :

Our investment in you:

At Vuori were proud to offer the following to our employees: 

• Health Insurance 
• Savings and Retirement Plan  
• Employee Assistance Program 
• Generous Vuori Discount & Industry Perks 
• Paid Time Off  
• Wellness & Fitness benefits  

The salary range for this role is $137700 per year - $160000 per year. This role is bonus eligible. 

Vuori is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex gender identity sexual orientation race color religion national origin disability protected Veteran status age or any other characteristic protected by law.  

All your information will be kept confidential according to EEO guidelines.

Remote Work :

No

Employment Type :

Full-time