Sr. Manager, Insights Strategy & Analysis Jeopardy! Game Shows, Nonfiction & Scripted

Sony Pictures Television Studios (SPTS) is one of the industrys leading content providers producing programming worldwide across genres and platforms. As the largest independent television studio SPTS produces beloved shows including Jeopardy! Wheel of Fortune The Last of Us Outlander American Idol Shark Tank The Real Housewives of Beverly Hills Vanderpump Rules Platonic and many more. SPTS is part of Sony Pictures Television a division of Sony Pictures Entertainment and a subsidiary of Tokyo-based Sony Group Corporation.

Role Overview

The Insights Strategy & Analytics Sr. Manager for Jeopardy! Nonfiction & Scripted serves as the strategic business partner responsible for shaping the continued evolution and long-term success of one of televisions most iconic and enduring franchises. The Sr Manager will also support GSN Network brand and audience insights.

Working across Production Development Marketing PR Franchise Management and executive leadership this role combines audience insights business intelligence and strategic planning to drive franchise growth inform executive decision-making and identify opportunities to deepen audience engagement of our game shows across platforms.

This Sr. Manager leads and serves as the voice of the audience and marketplace translating consumer insights audience intelligence business performance and cultural trends into strategies that strengthen the Jeopardy! brand while supporting the development of new franchise extensions spin-offs and other original game show concepts. The role also oversees executive reporting and performance measurement across linear television cable streaming digital and social platforms. This role also supports ISAs Nonfiction & Scripted leads as needed.

Success in this role requires exceptional strategic thinking analytical rigor executive communication stakeholder management and the ability to influence decisions across a highly matrixed organization.

Responsibilities

1. Franchise Strategy & Leadership

• Serve as a trusted strategic advisor to franchise leadership helping shape the long-term vision priorities and growth strategy for Jeopardy! and other key Nonfiction series.
• Develop a holistic view of franchise health by integrating audience performance consumer insights brand equity competitive intelligence marketplace trends and business performance.
• Identify emerging audience marketplace technology and cultural trends that create opportunities for franchise growth while preserving the unique identity of Jeopardy! and our key Nonfiction series.

2. Audience Insights Research & Analytics

• Lead audience and consumer insights that inform production marketing brand strategy development and franchise growth.
• Own audience performance reporting across linear television cable streaming digital and social platforms delivering executive-ready analyses that provide a comprehensive view of franchise performance.
• Partner with Business Intelligence Data Engineering Data Science and Analytics teams to design and implement scalable dashboards automated reporting forecasting models and advanced analytics capabilities.
• Analyze audience behavior cross-platform viewership consumer trends and competitive dynamics to identify opportunities to strengthen engagement and expand reach.
• Design and execute qualitative and quantitative research programs including focus groups surveys online communities audience segmentation and custom research studies.
• Lead episode testing dial testing concept testing and audience feedback research to optimize gameplay pacing storytelling talent and overall viewer experience.
• Evaluate marketing and creative assetsincluding key art taglines trailers and promotional campaignsto maximize audience appeal and campaign effectiveness.
• Translate research and analytics into clear actionable recommendations for executive leadership and cross-functional stakeholders.

3. Franchise Growth & Development

• Partner with Development and Production to evaluate new Jeopardy! spin-offs franchise extensions and other original game show concepts (including GSN series) through audience insights consumer research competitive analysis and market opportunity assessment.
• Identify opportunities that thoughtfully extend the Jeopardy! brand across new platforms experiences and business ventures.
• Support the broader Game Shows and Nonfiction business by identifying opportunities for new formats programming and franchise innovation.

4) Team & Cross-Functional Collaboration

• Collaborate closely with the broader Insights Strategy & Analytics team to deliver integrated forward-looking insights that connect audience behavior marketplace trends and business performance into a cohesive strategic narrative.
• Serve as a connector across functions aligning stakeholders around a shared understanding of performance opportunities and strategic priorities to drive informed cross-functional decision-making.
• Operate as a highly consultative business partnernot simply a reporting resourceproactively identifying opportunities framing strategic questions and translating complex data into clear recommendations that influence programming marketing distribution and commercial decisions.

Qualifications

• 10 years of experience leading strategy insights analytics research business intelligence consulting or business planning within media entertainment consumer brands or related industries.
• Demonstrated ability to synthesize audience consumer marketplace and business performance data into strategic recommendations that drive measurable business outcomes.
• Deep understanding of television streaming digital media social platforms and the evolving entertainment ecosystem.
• Experience partnering with Business Intelligence Data Engineering Data Science or Analytics teams to build dashboards automated reporting forecasting models and advanced analytical capabilities.
• Experience supporting content development programming strategy franchise expansion and new format evaluation through audience research and business analysis.
• Extensive experience leading qualitative and quantitative research including focus groups surveys episode testing dial testing concept testing creative testing key art testing tagline testing advertising effectiveness and audience segmentation.
• Hands-on experience with Nielsen audience measurement and cross-platform viewership reporting including NPower NNTV Total Content Ratings WRAP NLTV and related audience measurement tools.
• Experience with social listening and cultural intelligence platforms such as Talkwalker ListenFirst ViralMoment or similar tools.
• Experience with consumer datasets such as MRI-Simmons eMarketer or ePoll is a plus.
• Advanced proficiency with Tableau Microsoft Excel PowerPoint and executive presentation development.
• Exceptional strategic thinking executive communication storytelling stakeholder management and analytical problem-solving skills.
• Bachelors degree required; MBA or other advanced degree preferred.
• Passion for entertainment especially game shows & nonfiction audience behavior and building enduring franchise-driven brands.

Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race color religion sex national origin disability veteran status age sexual orientation gender identity or other protected characteristics.

SPE will consider qualified applicants with arrest or conviction records in accordance with applicable law.

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