Sr. Manager, Growth & Lifecycle Measurement (B2B Marketing)

At LinkedIn our approach to flexible work is centered on trust and optimized for culture connection clarity and the evolving needs of our business. The work location of this role is hybrid meaning it will be performed both from home and from a LinkedIn office on select days as determined by the business needs of the team. 

This role is based in either New York San Francisco Mountain View or Chicago.

LinkedIns Marketing Measurement team helps the business make better investment decisions by measuring the impact of marketing and translating those insights into planning optimization and growth strategies across LinkedIns products and businesses.

This role supports LinkedIn Talent Solutions by leading two complementary measurement programs that tie into the business need for capturing the impact of marketing on new and existing customers. The role will require the management of vendor-supported and in-house model builds. 

This role combines strategic leadership hands-on model ownership and cross-functional influence. You will own the strategic application of the vendor-supported MMM while building operating and evolving the in-house lifecycle model. Together these programs provide a comprehensive view of how marketing drives both customer acquisition and long-term customer value.

Responsibilities:

Customer Lifecycle Modeling

• Own the end-to-end development operation and continuous improvement of an internally developed customer lifecycle time series model.
• Measure how lifecycle marketing influences customer retention expansion and long-term value.
• Manage data sourcing preparation and quality with engineering and analytics partners.
• Develop executive-ready recommendations decision memos presentations and business readouts from model outputs.
• Partner with analytics teams to develop reporting and visualizations that enable stakeholders to interpret and act on model results.

Marketing Mix Modeling (MMM)

• Own the strategic application of marketing mix model results across self-service and enterprise customer acquisition.
• Serve as the primary business owner for the external modeling partner managing priorities deliverables timelines and model quality.
• Translate model outputs into investment recommendations ROI narratives and planning guidance.
• Define measurement requirements and prioritize future model enhancements.
• Establish guardrails for how model outputs should and should not be used in business decisions.

Measurement Strategy & Integration

• Integrate Marketing Mix Modeling customer lifecycle measurement incrementality testing attribution and other measurement approaches into a cohesive measurement strategy.
• Reconcile differences across measurement approaches and communicate business implications.
• Explain assumptions confidence levels and limitations in a practical decision-oriented way.

Cross-Functional Leadership

• Coordinate execution across Marketing Finance Data Science Data Engineering Analytics and external modeling partners.
• Lead planning and execution across both measurement programs.
• Represent marketing measurement in planning discussions and executive forums.

Driving Adoption and Scale

• Drive adoption of measurement insights across Marketing and Finance.
• Influence planning budgeting and investment decisions through trusted measurement.
• Connect acquisition and lifecycle insights into a single business narrative that informs executive decision-making.

Qualifications :

Basic Qualifications

• BA/BS in Finance Marketing Data Science Statistics STEM or equivalent experience.
• 8 years of experience in marketing analytics measurement or strategy.
• 3 years of hands-on experience applying Marketing Mix Modeling.

Preferred Qualifications

• Experience with marketing analytics platforms scenario planning or MMM software.
• Experience using incrementality testing or other causal measurement approaches.
• Experience with customer lifecycle retention or growth measurement.
• Experience applying measurement to planning optimization and investment decisions.
• Experience translating complex analytical findings into executive recommendations and decision-ready communications.
• Strong executive communication and data storytelling skills.
• Experience leading through influence in ambiguous environments.

Suggested Skills

• Marketing measurement strategy
• Marketing Mix Modeling (MMM)
• Customer lifecycle modeling & Vendor leadership
• Cross-functional leadership and influence
• Executive communication and data storytelling

LinkedIn is committed to fair and equitable compensation practices.    

The pay range for this role is $170000 to $278000. Actual compensation packages are based on several factors that are unique to each candidate including but not limited to skill set depth of experience certifications and specific work location. This may be different in other locations due to differences in the cost of labor.    

The total compensation package for this position may also include annual performance bonus stock benefits and/or other applicable incentive compensation plans. For more information visit  Information :

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No

Employment Type :

Full-time