Sr. Manager, Global SMB Ads Marketing

The Senior Manager SMB Global Performance Marketing leads the worldwide first-party (1P) channel marketing team and content strategy for Amazon Ads Small and Medium Business (SMB) segment. This leader owns two critical pillars: 1) Owned and operated (1P) marketing channels (email in-portal nudges across Seller/Vendor Central Ad Console...) and 2) Click Credit promotions strategy and execution. The role spans demand programs (Sponsored Products Sponsored Brands Brand Stores and others) as well as vertical programs for Amazon Business and Authors.

Rooted in a deep understanding of SMB advertiser needs this leader acts as the strategic bridge between customers and the broader Ads organizationtranslating pain points behaviors and performance signals into lifecycle marketing strategies that drive long-term growth. By combining customer and performance insights with business objectives this role shapes messaging influences product direction and ensures marketing efforts align to advertiser success across their lifecycle. Success is measured through business impact: advertiser activation retention and sustained revenue growth.

As the team evolves toward an AI-enabled operating model in 2027 this leader will guide the transition from static campaign execution to continuous iterationwhere Marketing Demand Automation (DMA) anchors end-to-end advertiser journeys and marketers shift from hands-on execution to active system stewardship. This includes guiding strategy defining business requirements interpreting advertiser sentiment and continuously calibrating outcomes based on customer satisfaction engagement and business impact.

Key job responsibilities
1. Owned and Operated (1P) Marketing Channels
- Define and execute the worldwide 1P channel marketing strategy across email and in-portal nudges driving reach engagement and attributed revenue at scale.
- Own end-to-end advertiser growth domainsacquisition optimization growth and retentiondefining problem statements shaping strategy and owning performance outcomes across the full advertiser lifecycle.
- Design customer-centric experience-led marketing around cohesive end-to-end advertiser journeys.
- In partnership with decision science and mar-tech define content frameworks value propositions and modular messaging that power 1:1 personalized experiences at scale.
- Own demand generation and performance managing trade-offs between volume quality and Return on Investment (ROI) to maximize total business impact.
- Drive deep dive analysis and continuous experimentation.
- Lead the transition toward Marketing Demand Automation as the anchor of the operating model shaping increasingly precise inputs and content frameworks to unlock scaled variation personalization and performance over time.

2. Click Credit Promotions
- Own the worldwide promotions strategy including offer design experimentation and performance measurement operating promotions as a key lever within Marketing Demand Automation journeys.
- Define and optimize promotional offer structures that incentivize advertisers to take actions supporting long-term changed behaviors.
- Drive continuous experimentation on promotional targeting timing and value to maximize incremental revenue and advertiser activation while managing ROI trade-offs.
- Converge promotions into a unified system across targeting journeys and messaging strategy ensuring promotional offers are integrated within lifecycle marketing rather than operating as standalone tactics.

3. Strategic Leadership and Team Development
- Lead and develop a high-performing team of marketers operating as single-threaded owners across their respective domains.
- Guide the teams evolution from content creation to curation system design and business impact as AI scales execution.
- Serve as the strategic bridge between SMB advertisers and the broader Ads organization.

- 15 years of work experience 5 years of management experience of international teams in a fast moving environment MBA

- Experience developing cross-functional relationships with product consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
- Experience leading creative development of innovative creative from concept to delivery
- Experience managing multiple projects and meeting aggressive deadlines
- Strong knowledge of AI applications interest of project simplification scaling and automation

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

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The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at NY New York - 203000.00 - 274600.00 USD annually