Sr. Manager, Experiential Marketing
Atlanta, GA - USA
Job Summary
CSE is looking for a Sr. Manager Experiential Marketing with at least 6 years of sponsorship and experiential marketing experience to lead client engagement sponsorship and experiential strategy development and management of the experiential marketing team.
Responsibilities:
- Manage develop and coordinate workflow for assigned client projects including new client engagements
- Develop an overarching sponsorship and experiential marketing strategy based on client marketing/business objectives and desired target audience(s)
- Lead planning and deployment of national/touring activations
- Collaborate with sports & entertainment properties to fully execute contractual assets and yield strong results for clients
- Collaborate with internal Account Directors and/or client account teams on project development to ensure consistency across market activations
- Develop strategic marketing plans with sponsorship assets inclusive of activation plans creative and content strategy and recaps showcasing success and ROI
- Lead the development of strategically creative experiential marketing solutions
- Work cross-functionally with clients various departments and their respective agencies
- Utilize internal agency resources and teams to deliver best-in-class work for clients
- Acquire in-depth knowledge of client business and their sponsored properties including key issues competitive situation and industry trends
- Manage personnel assigned to the client/project team including team member development and growth
- Collaborate with experiential team members to develop project plans and manage objectives
- Assist with the development of annual planning
- Lead internal cross-functional project meetings and external client status meetings
- Report on project and/or account activities and provide status reports
- Manage departmental processes oversee internal department accounting (billing job codes reconciliation) and manage internal project communication
- Develop cost estimates for client projects and assemble recommend and monitor budgets and expenses to manage realistic expectations for clients
- Oversee and negotiate vendor contracts on behalf of clients
- Seek new opportunities for growth with assigned clients; support account service lead(s) with account management development and communication
- Bachelors degree in marketing management sports management or a related field (advanced education is a plus)
- Minimum of 6 years of experience in sponsorship and/or experiential marketing preferably with an agency
- Minimum of 4 years experience in a managerial role including at least 2 years managing direct reports
- Proven track record experience and examples/case studies in project management sponsorship marketing client interfacing and creative ideation
- Proficiency with experiential marketing projects and consumer interaction/engagement
- Ability to work independently and in a cross-functional team environment
- Excellent project management presentation and communication skills with the ability to showcase examples in clear written and verbal formats
- Expert client and account management skills in retaining managing and growing long-term relationships
- Corporate or corporate account (agency) experience essential
- Strong organizational and time management skills with the ability to manage multiple projects simultaneously
- Proficiency in Microsoft Office Suite including Word Excel PowerPoint and Outlook
- CSE Experiential team is currently working in an in office environment.
CSE Brands LLC is an equal opportunity employer that is committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age race color religion sex sexual orientation national origin disability status protected veterans status or any other characteristic protected by federal state or local laws and will not be discriminated against on the basis of disability.
Required Experience:
Manager
About Company
You Are Here is a sponsorship and activation agency that leads with bold insights to create powerful experiences for brands and people.