Sr. Manager Customer Experience Marketing

• Design and execute DTC non-personal promotional plan to ensure consistency with overall brand strategy
• Define measurement plans to assess tactical performance and appropriate communications of key metrics
• Optimize non-personal promotion performance based on data driven insights and recommendations
• Develop and manage customer relationship management program
• Lead cross-functional teams focused on creating the optimal patient experience
• Creation and implementation of resources to support key stakeholders across the broader patient ecosystem
• Liaise with multiple cross-functional partners to ensure alignment with brand strategy
• Collaborate with other functional areas and lead the review process to ensure legal/regulatory compliance and medical accuracy of all marketing materials.
• Contribute to the annual operational planning process by shaping the tactical plan and budget required to achieve the brands stated objectives.
• Possess strong business acumen skills as role is responsible for managing multiple program budgets timelines and processes.
• Manage partner agency relationships workflow and related expense budget.
• Assess marketplace and customer needs and formulate recommendations for future marketing activities that deliver high ROI/value/impact.
• Ensure adherence to GSK International Code of Pharmaceutical Marketing and confirm that codes are implemented and applied appropriately.

• Bachelors degree
• 3 years of pharmaceutical experience
• 2 years of Marketing experience

• 2 years of experience bringing promotional materials through legal regulatory and medical review.

• Ability to travel up to 25% of the time including some weekends.

• Masters Degree (MBA)
• Oncology experience in marketing and/or sales
• Product launch experience
• Philadelphia PA(FMC Building office-based)
• Core marketing experience including strategy development and execution.
• Knowledge of the healthcare system market environment customer care and competitors
• Excellent communication negotiation and presentation skills for a wide variety of audiences
• Strong relationship building problem solving teamwork analytical and written/verbal communication skills.
• Experience influencing without direct authority and working successfully with cross functional teams.
• Demonstrated ability to lead a cross-functional team

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Why GSK

Uniting science technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade as a successful growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory immunology and inflammation; oncology; HIV; and infectious diseases to impact health at scale.

People and patients around the world count on the medicines and vaccines we make so were committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients accountable for impact and doing the right thing is the foundation for how together we deliver for patients shareholders and our people.

If you require an accommodation or other assistance to apply for a job at GSK please contact the appropriate Recruitment Staff by emailing us at -

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race color religion sex (including pregnancy gender identity and sexual orientation) parental status national origin age disability genetic information (including family medical history) military service or any basis prohibited under federal state or local law.

Important notice to Employment businesses/ Agencies

GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSKs commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license GSK may be required to capture and report expenses GSK incurs on your behalf in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSKs compliance to all federal and state US Transparency requirements. For more information please visit the Centers for Medicare and Medicaid Services (CMS) website at Experience:

Manager