Sr. Manager, Consumer Insights

Job Description

Join us to create change and have an impact in homes around the world.

At Electrolux a leading global appliance company we strive every day to shape living for the better for our consumers our people and our planet. We share ideas and collaborate so that together we can develop solutions that deliver enjoyable and sustainable living.

Come join us as you are. We believe diverse perspectives make us stronger and more our global community of people from 100 countries we listen to each other actively contribute and grow together.

Where youll be:

This position will be based in the Charlotte NC HQ; hybrid work policy model.

All About the Role:

The Senior Manager Consumer Insights leads the development of consumer-centered insights that drive product innovation business growth and brand preference across the Frigidaire and Electrolux portfolios. This role partners closely with cross-functional teams to uncover consumer needs identify emerging trends and translate research into actionable business and product recommendations. The ideal candidate combines strong analytical capabilities with consumer empathy strategic thinking and persuasive storytelling to influence decision-making and champion a consumer-first mindset throughout the organization. This leader excels in navigating ambiguity connecting disparate data points and transforming insights into opportunities that enhance the consumer experience and support long-term business objectives.

Key Responsibilities:

• Lead and manage multiple consumer research initiatives across product categories ensuring appropriate methodologies vendor selection and timely delivery against business objectives.

• Design and execute qualitative and quantitative research programs to identify consumer needs behaviors attitudes and emerging market trends.

• Analyze research findings and consumer data to develop strategic recommendations that support innovation product development and business growth.

• Translate complex insights into compelling presentations and narratives that drive action and influence decision-making at all levels of the organization.

• Partner with product management marketing design engineering and commercial teams to integrate consumer insights into product and portfolio strategies.

• Evaluate negotiate and manage external research partners and vendors to ensure high-quality deliverables and efficient project execution.

• Identify and implement innovative research methodologies and tools that enhance consumer understanding and organizational capabilities.

• Champion a consumer-centric culture by advocating for insights-driven decision-making throughout the product development and commercialization process.

Minimum Qualifications

• Bachelors degree

• 7 years of consumer insights market research or related experience.

• Deep understanding of qualitative and quantitative research methodologies including research design execution and analysis.

• Proven experience translating consumer research and data into strategic recommendations that influence business product or marketing decisions.

• Strong analytical and presentation skills with proficiency in PowerPoint Excel and data visualization techniques.

• Knowledge of consumer market and technology trends with the ability to identify emerging opportunities and inform future business strategies.

Benefits highlights:

• Discounts on our award-winning Electrolux products and services

• Family-friendly benefits

• Insurance policy plan

• Extensive learning opportunities and flexible career path

Please be advised that we are unable to offer visa sponsorship for this position at this time.

Find more on: Electrolux Group North America:

Electrolux Group Careers: Consumer Products Inc. is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age race color religion sex national origin sexual orientation disability or veteran status. If you need assistance or an accommodation during the application process because of a disability it is available upon request through The company is pleased to provide such assistance and no applicant will be penalized as a result of such a request.

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